Chapter 559: Chapter 391_2
Most people who don’t understand the intricacies just feel inexplicable—how did the topic of celebrity Wu Mu endorsing products suddenly co up, and it’s even their boss saying it personally.
So well-inford people, knowing that Shu Jinhui’s daughter works at Wumu Company, weren’t too surprised, though they took it as the boss simply helping his daughter out.
When a connection finds its way in, it’s certainly unwise to refuse blindly.
However, certain matters need to be stated upfront.
After so thought, the Operations Director organized his language, saying, “Boss, I feel there’s no issue with having Wu Mu endorse products. He’s currently a top dostic celebrity, willing to do a live-stream endorsent for us, even if it’s his first ti. Even if it doesn’t make much money, it’s beneficial for boosting our exposure.”
After thoroughly affirming the boss’s topic, he makes a turn.
“However, there are so points to pay attention to when having him endorse. Firstly, Wu Mu has recently been at the center of controversy, with many people criticizing him online. Aligning with him for live-streaming endorsent could be perceived by the public as us supporting him, which carries certain risks.”
At this mont, Wu Mu’s negative trending topics are still on major platforms’ hot lists, even Professor Li Qidong has criticized him. Cooperating with Wu Mu now, we must be careful not to be implicated by resentnt from netizens; failing to sell much is a minor matter, affecting our company’s branding image is a major concern.
If it weren’t because he was a connection, the Operations Director would definitely not recomnd associating with Wu Mu at this ti.
“Secondly, our appliance industry’s profit margin is traditionally low. For small appliances, it’s decent, with margins around 20, but for large appliances, it’s only around 10, maxing out at 15. If we collaborate with Wu Mu for live-stream endorsent, the commission shouldn’t exceed 10, or else it becos a losing business, losing on every sale.”
“Thirdly, we’ve researched Wu Mu’s selling ability; it’s impressive. But this impressiveness is focused on sales through his own store or endorsents, highly driven by fan montum. For live-stream sales, which rely more on random viewers with less fan attribute, whether he can replicate his previous performance is uncertain. We at least need to prepare ourselves in advance, avoiding overly high expectations.”
Hmm, actually, the Operations Director overall doesn’t recomnd collaborating with Wu Mu, at least not at this ti.
Expected gains are small, yet the risks are not insignificant.
However, considering it’s the boss’s connection, it’s up to the boss to decide. His opinion and professional capabilities are laid out.
Shu Jinhui was surprised; he wasn’t aware of the recent controversies surrounding Wu Mu. After inquiring further, he learned of the specific situation.
This left him frowning.
Though he has a favorable impression of Wu Mu, but… he’s not his daughter!
Shu Jinhui shook his head and publicly picked up the phone to call Shu i. Initially intending to refuse outright, but after listening for a while, he put down the phone.
“Little i said that recently, online opinions will quickly reverse. Their boss hasn’t promoted any highlights, and… all their channel accounts report that fans are not decreasing but rather rapidly increasing, and by a large margin.”
Huh?
This left the Operations Director stunned, online bashing being this fierce yet resulting in an increase in fans?
This… netizens are really too paradoxical, aren’t they?
His expression was peculiar, but without hesitation, “If there’s no risk to reputation and image, having Wu Mu endorse becos very worthwhile—besides gaining the na of Wu Mu’s first live-stream endorsent product, we also get to ride the wave of his forthcoming public opinion reversal.”
Hmm, it’s just riding the wave.
As for whether Wu Mu’s endorsent will boost product sales?
Hope is slim; the ho appliance 3C category is genuinely peculiar, not only is the price relatively high, but usage scenarios are singular with strong exclusivity.
Even as fans, there’s no saying one would buy an extra fridge or air conditioner unless theirs broke, to show support, right?
So it’s unlikely to capture Wu Mu’s hidden fans’ sales, more emphasis would be on random viewers.
And Wu Mu’s rapport with random viewers… that’s a well-known fact.
…
Wu Mu quickly received feedback from Shu Jinhui’s side.
First is commission; if it’s normal market price, they can only offer ten percent, any more and they won’t have profits.
This didn’t concern Wu Mu; he uses the Profit Card, so commission rates don’t matter; even with one percent commission, the Profit Card ensures he receives a billion pay.
Then there’s product pricing.
“Teacher Wu Mu, during live-stream, product pricing can be moderately marked up, but this markup should not exceed pre-subsidy and pre-discount prices from major brands, otherwise it poorly reflects on our company’s reputation,” said the Jia’an Appliances Director who ca over for an offline discussion in a sowhat earnest tone.
Wu Mu found it amusing; why does he feel these outsiders all have misconceptions about him?
This tone seed like they were saying he, Wu Mu, could only sell overpriced products.
This ti he wanted to prove that he, Wu Mu, can also offer reasonable prices!
“No markup.” Wu Mu shook his head, “Not only no markup, but also a price cut. How about this, I’ll take eight percent commission fee, offset the remainder to sales price. This ti, I’ll offer benefits to netizens.”
Hmm, regardless of one percent, he still earns a billion.
The Profit Card’s gaplay is different from the Performance Card’s gaplay.
But his words inevitably stunned the opposing Operations Director.
Even Shu i and Shi Wu beside him were taken aback, subconsciously glancing his way.
Hmm?
Ah?
No markup, and still cutting prices?
Offering benefits to netizens?
No way, these words
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But before he reached the hotel, he unexpectedly spotted a familiar face by the roadside.
Huh, why is she here?
Wu Mu looked rather curiously at the figure standing at the entrance of a restaurant ahead.
It was soone he had t long ago during the first session at the Star Agency—Su ng.
She was standing next to a red Ferrari, looking quite angry, saying sothing to the person inside the Ferrari.
Wu Mu couldn’t see what the person in the Ferrari looked like, but they evidently had a temper as well, because after a brief conversation, they stepped on the gas, leaving Su ng behind and driving away.
Leaving Su ng standing there, her brows knit while looking in their direction.
Wu Mu gleefully drove over, rolled down the window, and said with amusent, “Little Su, long ti no see.”
Su ng turned her head to look his way, her whole deanor seemingly stunned.
This was only their second real-life eting.
Though it seed like Su ng was quite attentive to his updates, Wu Mu often received feedback on his new songs from Su ng on WeChat.
They didn’t chat much, just simple remarks like how beautiful the songs were.
Hmm, whether black fans or white fans at least contributed viewership.
Wu Mu smiled and said, “Your driver left? Want to give you a ride?”
Su ng hesitated slightly, “I’ll just let my family know.”
“Aunt Qing, you don’t need to co over now, yeah, a friend is giving a ride ho, okay, I know.”
After finishing her call, Su ng opened Wu Mu’s passenger door and got in.
Having confird the address she wanted to go to, Wu Mu curiously asked, “Aren’t you from Shen City? How co you’re here.”
Su ng shook her head, “I am from Shen City, but my family also has a house here in Beijing.”
She paused, showing a rare smile on her face, “Earlier we were in the hall too, my friends all wanted to cover their ears while listening to your first song.”
Wu Mu laughed, “That’s not my problem, my song was perfectly fine.”
Wu Mu chatted casually with Su ng and soon dropped her off at a grand courtyard located not far from the Forbidden City in Upper City District.
Hmm, it’s confird, yet another Heavenly Dragon Person.
Wu Mu was genuinely surprised, though from her daily deanor, it was obvious Su ng’s family was quite wealthy.
But he didn’t expect them to be this wealthy.
This courtyard alone presumably costs at least
The host couldn’t be seen for now, and Yang Rongfa asked, “Many top directors and company bosses from the industry have co today; need to introduce so to you?”
This is an opportunity for regular people in the industry.
It’s always good to know more people.
But… recalling the experience of the previous cocktail party, Yang Rongfa wisely chose to ask first.
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