In the practice room, the seven mbers of Fluoxetine stood in front of the mirror, with Jiang Juyou and the group's manager seated in front of them.
This was Jiang Juyou's first ti eting them, and she had to rely on the docunts in her hand to recognize them. After flipping through a few pages, she looked up at the seven of them, scanning their figures with a hint of uncertainty, and asked, "Are you sure you want to go for a depressing concept?"
She was addressing the group's manager, who had been in charge of planning the entire group from the start. Jiang Juyou had given her full authority, but based on the current success, she wasn't entirely satisfied with the group's concept and music style.
"I've watched the videos you submitted before. Back then, their appearance and the concept matched sowhat, but now..." Jiang Juyou closed the folder, her face showing concern.
They had initially aid for a depressing and healing concept, selecting mbers who exuded a strong sense of brokenness, those who had been worn down by reality and seed on the brink of despair.
At that ti, the mbers, though having so muscle, appeared quite frail. Now, however, the seven of them looked like human versions of Doberman police dogs. When they sang the songs prepared earlier, the original vibe was completely lost.
The manager beside her also looked speechless, staring at the seven mbers who were bowing their heads in apology. "Yeah, I never expected them to get so excited."
After confirming their participation in the sumr camp concert, the mbers had voluntarily started practicing and even went to the gym for extra workouts, managing their physique. However, they had overdone it, resulting in a physique far from what they had envisioned.
Before Jiang Juyou arrived, the manager had already scolded them. With just over two weeks left until the concert, it was unclear whether they could salvage the situation.
Jiang Juyou sighed deeply, placing the folder aside, and then looked at the boys. "Your first appearance is crucial. It will be the first impression you leave on the public. If your image is like this, then you won't be suitable for the current concept when you debut."
"Your producer did a good job selecting the style and concept. It's quite rare and easily stands out, leaving a strong impression. On the contrary, the concept your current image fits is already overused in the idol industry—just singing, dancing, showing off a bit of toughness, and looking cool."
"If I were the public, I might just say it's outdated."
Her lengthy monologue left the producer seated beside her silent, staring at the floor, lost in thought. The worst-case scenario was that they might not be able to perform at the sumr camp concert.
As the group's mbers began to feel disappointed and anxious, Jiang Juyou changed her tone. "But you've just gained a bit of muscle. Lying in bed for two weeks should fix that."
She turned to the manager. "Discuss with their fitness coach and see if they can tone it down a bit. If possible, they can perform as planned."
Hearing this, the eyes of everyone in the practice room lit up.
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The concert was held in Beijing, and just transporting the equipnt and stage required over a dozen large trucks.
The stage had been set up a few days ago, and yesterday, during the rehearsal, the square outside was already packed with fans. Today's scene was even more spectacular.
In the bustling crowd, there were fans of all kinds—young students, office workers, and so fashionably dressed and passionate individuals. So wore T-shirts with their idols' nas and songs, waving glow sticks and standing with friends, eagerly waiting for the doors to open.
Various artists had set up food and drink trucks for their fans, encircling half of the square. Titrain, a group with five mbers, was particularly generous, preparing ten food trucks and ten drink trucks. Any audience mber with a ticket could get a free serving.
Next to them was AIcho's food truck, with twelve vehicles, each bearing the slogan: "Today, AIcho is paying!"
From the subway exit, shops and cafes along the street were decorated with lights and banners, offering special discounts or free drinks to celebrate the music extravaganza.
As one walked from the subway exit, they were surrounded by like-minded fans, the joy of the occasion dissipating so of the sumr heat.
Police and security personnel continuously maintained order, but they couldn't help but marvel at the grandeur of the scene. Those who had participated in other concert security operations found this sight truly magical. There were no large-scale support activities, which was unusual for other events, even a simple award ceremony could spark nurous support efforts.
The queuing process wasn't easy, but everyone's faces were filled with anticipation and excitent. As ticket checks began, the audience gradually entered the venue in an orderly manner. Inside, it felt like entering a new world, with the massive screen imdiately catching everyone's attention.
It was like bringing a music festival's big screen to the venue. The content displayed was clear even from the top seats. To cater to the audience far from the stage, there was also a large screen in front of the stands.
Such a scale of equipnt was unprecedented for them.
The audience continued to take their seats, and the screen switched from viewing notices to playing various MV clips. The fans in the venue excitedly scread and sang along.
"Finally, I understand what they an by 'experience.' I was prepared to use binoculars, but look—there are even flower cars?"
"Do you think Random Entertainnt makes money?"
"Before, I thought they definitely did, but now, I'm not so sure."
Fans from various groups were amazed by the scale of the venue. Those sitting in the stands didn't have to worry about being too far away, as flower car tracks were set up, offering a chance for close-up views.
The stage was like a tree branch, extending from the main stage, ensuring all fans were catered to.
Rather than focusing on profit, Random Entertainnt's primary goal for this brand concert was to establish the IP, making people think of their sumr camp concert every sumr. This way, even without spending money on promotion, everyone would know that a spectacular multi-group concert awaits fans every sumr.
Random Entertainnt's fans were worried about the company not making a profit, but in reality, the collaboration rchandise for this sumr camp concert had already gone on sale today. The fifteen participating groups had authorized their images to Random Entertainnt. Online, the rchandise was already selling fast, with fans creating spreadsheets to track purchases.
Based on the artists' images, animal dolls dressed in camping attire were designed, each about the size of a hand, priced at 37 yuan, the cost of a cup of coffee.
In addition to the dolls, there were miniature camping accessories, ranging from large items like RVs and tents to small items like chairs and grills, totaling over a dozen pieces. To collect the entire set, one had to spend a significant amount.
Besides the camping set, there was also a stage set, featuring the costus they would wear on stage, along with miniature microphones and stages, and even exclusive flower cars. The entire stage set was cheaper than the camping set.
Random Entertainnt's designs and creations always effortlessly piqued fans' purchasing desires. No one bought just a single doll; most fans purchased at least one or two accessories, while so big spenders bought entire sets.
The sales data on the Galexy World App was clear and transparent, making it easier for fans to compare sales numbers.
Even Jiang Liuxing and Liu Yue, who had lost much of their passion for chasing idols, couldn't resist the rchandise. Liu Yue placed an order while cursing, "Your sister is too good at making money."
"She's not my sister!" Jiang Liuxing, who had to spend her own money to buy rchandise for her younger sister, temporarily treated Jiang Juyou as a stranger.
Even Zhou Keke, who usually didn't buy much rchandise, got a doll.
Before the concert even started, there were various reports online about the multi-group concert. Random Entertainnt didn't need to expend effort expanding the IP; dia outlets already knew it was a traffic hub. Any related topic would generate high popularity.
"...They said the concert tickets alone brought in over 50 million this ti."
"How can they make so much with such low ticket prices?"
"It's two shows, each bringing in close to 30 million."
"The final revenue will definitely be more than that. Their main inco cos from rchandise. The sales just started, and they've already broken 10 million."
"rchandise is sjyl's absolute stronghold—it's impossible to resist. I've already splurged. The little items are really cute. I plan to take them camping next ti."
"sjyl is the company that knows how to best leverage fandom culture in the country."
"Can they hit a small target in revenue?"
"Reply: Hey, who are you insulting? You know those five androids can easily spend 100 million on rchandise, right? And this ti the total price is even higher."
"A single concert event generating billions in revenue—that's a first in the country."
"No wonder sjyl doesn't need investnt."
The online discussions about the concert were extrely heated. The atmosphere at the venue and videos from outside were shared by marketing accounts, and those who couldn't attend were green with envy in the comnts.
Backstage was also bustling with preparations. The seven mbers of Fluoxetine, who were set to open the show, had already changed into their outfits, with staff mbers helping them put on their microphones.
The boys, who were about to perform on stage for the first ti, were so nervous their hearts were pounding like drums. The deafening music in front of them was inaudible; all they could think about were the dance moves.
They wore matching white shirts with loose, draping cuts, paired with light blue jeans that hung by their feet. They were barefoot, flexing their ankles to warm up for their performance.
As the start ti drew closer, the stylist tied ribbons over their eyes—so were pearl-white satin, so were white gauze, and others were white lace, allowing a faint glimpse of their brows and eyes.
"Fluoxetine, get ready to go on stage!"
"Got it!"
They slipped on slippers and dashed toward the lift stage, not even having ti to say a word of encouragent before they faced their first stage ever.
The opening VCR on the screen ended, and the stage concept short film for Fluoxetine began to play. When their na appeared on the big screen, even those unfamiliar with the group gave a warm welco with cheers.
Ke You: My legs are already shaking.
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Calculated it, and the story should wrap up in about two weeks.
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