Chapter 62: The Endorsent Plan
“Recently, renowned producer Bro Derek accompanied his wife, Sarah Parker, at her Hollywood Walk of Fa ceremony. The couple, married for five years, remains a picture of marital bliss…”
At West Coast Studio, Hawk sat at his desk, watching the entertainnt news report.
Nearby, Edward smirked, his expression exaggeratedly dismissive. “Hollywood’s filthy circle isn’t any different from Compton. These dolled-up actresses are just streetwalkers in disguise. No, wait—they’re classier, more like Jacqueline.”
Hawk ignored him, his focus on the television screen as Sarah Parker’s close-up appeared. “How well does she maintain herself?”
“Looks no older than 30,” Edward replied instinctively. Then, as if struck by a shocking thought, his eyes widened. “Boss, no way. Have you been single too long? Watching too many videos and losing your mind? Are you really thinking of joining her circus? Honestly, I’d bet on you with that sheep lady before this.”
Hawk didn’t dignify Edward’s nonsense with a response. Instead, he continued drafting a professional developnt plan for Sarah per their agreent. “A 37-year-old woman who looks under 30 is perfect for endorsing beauty products. With her fa, she could land a major deal.”
Edward, having picked up a thing or two from working with Hawk for the past month, quipped, “She’s probably had injections.”
Still researching online, Hawk said, “Costic injections often have side effects initially—swelling, stiffness. Timing is key.”
Edward picked up on Hawk’s angle. “Are we going to fleece this sheep dry? Won’t she end up bald?”
Hawk shook his head. “I suspect there’s a distorted love between Bro and Sarah.”
He planned to exploit that dynamic, with Caroline playing a key role.
After completing a concise proposal, Hawk called Caroline to arrange a eting.
The Next Morning
Caroline arrived at West Coast Studio, where Hawk handed her the printed proposal. “Take a look.”
“Is this necessary?” Caroline asked, flipping through it carelessly. “It’s just a $250,000 formality. A single sheet of paper would’ve sufficed.”
“I’m a professional,” Hawk replied. “You paid , so I take this seriously.”
He added, “Whether you adopt my suggestions or not is up to you, but I’ve put as much effort into this as I did with Dwayne Johnson.”
Caroline, recalling Hawk’s earlier work with Johnson, gave the proposal a closer look. It was straightforward, focusing primarily on endorsents.
“You had this in mind from the start, didn’t you?” she asked.
“Of course,” Hawk admitted. “Sarah is well-suited for beauty endorsents. From what I’ve seen, her reaction to costic injections is minimal, and her face looks very natural. That makes her an ideal candidate for skincare brands targeting her age group. These deals usually co with hefty fees.”
He added slyly, “By the way, when’s her next injection? Make sure it’s scheduled in advance.”
Caroline avoided answering directly.
“I’m only making a recomndation,” Hawk continued. “The specifics are up to you. But if you help your client secure a big deal, you get a cut, right?”
Caroline remained vague. “Not much.”
Uncomfortable under his scrutiny, she rose abruptly. “I’m leaving. Call if you need anything.”
Hawk slid another docunt her way. “Sign the acknowledgnt receipt.”
She skimd it quickly, signed her na, and left, heels clicking as she walked away.
Back in the Office
Edward, who had been quiet, finally asked, “Boss, why does it feel like you’re plotting sothing?”
Hawk pulled an envelope from his drawer and tossed it to him. “Your bonus for the news.”
Edward opened it to find a thick stack of cash. Beaming, he said, “Whatever you’re plotting, count in. If you need to charge ahead, I’ll never back down.”
“That’s the spirit,” Hawk said with a grin.
Packing up two checks, Hawk prepared to visit the bank. While the news story hadn’t panned out as expected, it had been a financial windfall.
Channel 11 paid $100,000 for the video.
Sarah Parker’s professional developnt contract brought in another $250,000.
In just one deal, Hawk had made $350,000—far surpassing the $240,000 he’d earned during his first month in Los Angeles.
And he had planted another seed for future gains.
Later That Day
As Hawk was about to leave, there was a knock on the door. Edward opened it to reveal Frank, who headed straight for the fridge. “Want a beer?” Frank asked, already helping himself.
“No,” Hawk replied as he packed his bag.
Edward teased, “Do beggars pay taxes?”
“You ignorant pig,” Frank shot back. “Even cotton farrs wouldn’t hire you. All labor inco is taxable, but begging’s inco is too low to count.”
After taking a sip, Frank turned serious. “The weekend’s coming up. I’ve cleared the space in front of the RV. Is your party ready?”
Hawk had nearly forgotten about the event, distracted by Sarah and Bro. He figured it was a good ti to relax. “I’ll go shopping for supplies now.”
“Get a grill,” Frank suggested. “I’ll show you guys how it’s done.”
Hawk, knowing Aricans loved their parties, told Edward, “Take the car this afternoon and help Frank with the shopping. Charge it to the studio account.”
Edward jabbed, “Don’t just bring your appetite, Frank. Bring all your begging money too.”
Ignoring him, Frank added, “Invite a few girls to liven things up.”
Edward pondered. “Nicole might be free this weekend.” He then asked Hawk, “Boss, how about inviting Miss Caroline?”
Hawk shook his head. “What, so she can mock us poor folks?”
Grabbing his briefcase, Hawk left for the bank.
Fullspeed PR Office
Caroline sat stiffly in an uncomfortable chair, shifting occasionally. Across from her, Rooney Chasen, the senior partner and director, closed the proposal.
“You wrote this?” Rooney asked.
Caroline smiled, not denying it.
“This overlaps with agency work,” Rooney noted. “But it aligns with managent goals.”
Caroline, understanding the importance of company backing, suggested, “Could we collaborate with Sarah’s managent agency? Pooling resources could help secure a major endorsent deal. Sex and the City remains hugely popular.”
Knowing the company’s profit-driven approach, she added, “If we close such a deal, the company could earn commission fees on top of the PR charges.”
After a mont of consideration, Rooney said, “I’ll contact Sarah’s managent agency. You prep Sarah for this opportunity.”
Caroline stood. “From what I know of Sarah, she’d jump at the chance for another endorsent.”
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