A buying frenzy.
It was a complete buying frenzy.
When the sale began, people flocked over. So even bought dozens or hundreds of vehicles at once, likely to resell them.
But it didn’t matter. As long as soone was buying, the military was selling, no matter who the buyer was.
In just one day, under the mad rush of buyers, the Jeeps at the base were all sold out. Of course, so were happy while others were disappointed. Those who drew new vehicles were naturally pleased as they made a profit, while those who ended up with scrap vehicles were naturally dejected.
However, these people didn’t give up. They had their friends drive them ho, and by the evening, the noise finally subsided, and the arsenal returned to quiet.
Colonel Beach ca to report.
"General, Mr. Hardy, the Jeeps from the eight bases have all been sold out. I’ve summarized the funds, a total of 7.02 million dollars."
Major General Williams nodded with satisfaction.
Last year, it took half a year to sell 20 million dollars worth of supplies. Hardy took over and sold more than 7 million in just a few days, which naturally made him happy.
Looking at Hardy, he said, "Hardy, I’ll leave it to you from now on. You make the decisions on how to sell the items. You don’t need to report to on anything except warships and aircraft carriers. As long as it’s not too against the rules, it’s fine. The gentlen at the White House and the Pentagon want us to sell these things off."
"Not too against the rules."
This sentence was subtle.
It ant that you could bend the rules a bit, just don’t be too blatant and don’t cause trouble. As for the rest, it didn’t matter.
Hardy smiled and indicated that he understood.
The streets were filled with more and more Jeeps, with many n wearing sunglasses and floral shirts, letting the wind ss up their hair, creating a new trend in Arican society.
A Jeep was waiting at a traffic light.
Eight badges were stuck on the hood, and drivers started to notice. The girl in the back seat of another car even rolled down her window.
"Wow! Eight badges, doesn’t that an you’ve participated in eight battles?"
The Jeep driver heard this and raised his eyebrows even higher.
At a school parent teacher eting, a parent in his thirties drove up in a jeep with a dozen badges on the body, almost running out of space on one side. This imdiately attracted the attention of many children, and the child in the car felt an overwhelming excitent.
He had never been the center of so much attention before.
"Can we sit in the car?" one child asked.
"Sure," the child in the jeep replied.
Children sward onto the Jeep, and soon the small vehicle was packed with laughing children, with more waiting outside.
The jeep beca the center of attention.
Peter Parker was an editor at a newspaper. He was ordinary looking and quiet, with no girls taking an interest in him. But one day, he drove a Jeep to work, and as soon as he parked in front of the office building, he caught everyone’s attention.
Soone walked over to look at the car and exclaid, "Parker, is this your car?"
"Yes," Parker said, taking his briefcase.
"Oh my God, you have 15 badges on your car. Have you participated in 15 battles?" a girl asked.
Parker nodded.
"What was the biggest battle you participated in?" soone asked curiously.
"Normandy Landing."
"Oh my God!" gasps erupted from the surrounding crowd.
The Normandy landing was very famous. Many people knew that the Normandy landing was a great battle that turned the tide of World War II, often called a "at grinder" battle, with countless casualties. No one expected that the usually quiet Parker had participated in the Normandy landing.
When he entered the office, many people looked at him differently than before, and many even greeted him proactively.
In the afternoon, when he was about to leave work, a female clerk ca to Parker’s desk and smiled, "Parker, do you have ti to take to a movie tonight?"
Being asked out by a girl made Parker’s heart race, "Yes, yes, I have ti."
"The drive in theater, how about we take your car?" the girl suggested with a smile.
"Sure, sure."
...
At first, the Willys company thought they had been tricked.
ABC Television’s advertising departnt approached them to run ads. They spent $600,000 but didn’t expect the military to start selling cars imdiately after.
This made Willys very angry.
They were even considering suing ABC Television when suddenly their sales departnt inford them that Jeep sales had surged.
What was going on?
The logistics departnt had only over 40,000 cars, but there were millions of veterans nationwide. Even if only one percent wanted to buy a car, Hardy’s Jeeps weren’t enough. Those who couldn’t buy a military Jeep and had money would turn to buy from the stores.
What they valued were the badges.
They wanted to stick their badges on their Jeeps to represent their past glory.
Every badge was a chapter of an exciting story, worth reminiscing about.
A jeep was the best vessel for these mories. Even if they didn’t drive it, they would buy one to keep at ho. If a friend visited and saw the badges and marveled, asking about their past experiences, it would be their happiest mont.
In essence, it was about showing off.
Car sales surged, and in just a few days, the stock was sold out. With no cars left, people started placing orders, and the orders reached tens of thousands and kept coming in.
The president of Willys was thrilled, no longer thinking of suing ABC, and instead felt that this was a big win. He even called the idea brilliant, elevating the Jeep to legendary status.
Now the Jeep was no longer just a ans of transportation, Hardy had given it a whole new aning.
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