Hearing that the total prize payout would be only 200,000 to 300,000 dollars, the president felt this was entirely acceptable, "Do any of you have other ideas?"
Coming up with a genius idea isn't easy.
Especially with Hardy's lottery idea already setting a high standards. Copying it would be illegal, making it even more challenging to co up with a new idea.
Even Hardy's idea was selected from countless future creative ideas, picking the most refined one. It's nearly impossible for these executives to surpass countless future comrcial geniuses on such a short ti.
No one else could offer any ideas imdiately.
The president, realizing this was likely the best they could do, adjourned the eting and took the idea to report to the chairman. After hearing the proposal, the chairman found the 'twelve zodiac' lottery concept very appealing and instructed Coca Cola to proceed with it.
In the following days,
Coca Cola fild new comrcials, which aired on NBC and CBS.
Indeed, Coca Cola did not choose the highest rated ABC network but opted for the other two, partly because Hardy is the owner of ABC and Pepsi, and Coca Cola didn't want to funnel advertising money to ABC.
Additionally, Coca Cola had closer ties with the NBC and CBS networks and their affiliated financial groups, making it natural to support close partners.
The 'Twelve Zodiac' Coke was officially launched.
Many loyal Coca Cola custors who had been drawn to Pepsi's lottery now flocked back to Coca Cola.
Card collecting gas are inherently engaging.
Many people are enthusiastic about collecting cards. Even in later generations, card sales remain highly popular, such as baseball cards in almost every household with baseball fans.
There are even dedicated trading card ga companies, with one pure gold card from the "Blue Eyes White Dragon" 20th Anniversary Edition of the "Yu-Gi-Oh!" series fetching tens of thousands of dollars.
Coca Cola's new marketing strategy was highly successful, quickly reclaiming a large portion of the market, causing Pepsi's sales to plumt.
The dramatic rise and fall frustrated Pepsi's president, Walter Mack, who sought out Hardy to report the situation.
Hardy picked up a Coca Cola bottle cap from the table, examining it. It was still a tal cap with the sa top logo, but now featuring a beautiful zodiac design on the back.
"Quite exquisite," Hardy comnted.
Walter Mack, anxiously, said, "Mr. Hardy, Coca Cola's new zodiac collection ga has quickly drawn away many custors, causing Pepsi's sales to drop sharply. What do you think we should do?"
"Have you co up with any ideas?" Hardy asked.
Walter Mack shook his head helplessly, "The managent team held a eting, but we haven't thought of a particularly effective counterasure yet. All we could co up with was increasing the lottery prizes and boosting advertising."
Hardy shook his head, "Those approaches are bad. They'll lead to a vicious cycle of competition, where Pepsi invests more without necessarily seeing better results."
"We concluded the sa, which is why I'm here to ask if you have any good ideas."
Hardy smiled, "There is a way to deal with Coca Cola. Have you noticed that their caps are missing two designs?"
Walter Mack was puzzled. He hadn't paid attention to this detail. He flipped over all the caps and realized two zodiac signs were missing.
"Virgo and Gemini are missing?" Walter Mack looked at Hardy.
"Exactly," Hardy nodded.
In later years, many collectible card gas appeared, lottery computer gas and mobile phone collection gas. There are always so characters and pictures that are very difficult to collect. Why is that?
Because the companies running these events don't want to give you money. If everyone could easily win big prizes, how much money would they have to spend? Even giants like Coca Cola and Pepsi couldn't withstand that. The simplest way is to not release or release very few of certain characters and pictures.
Hardy, seeing Coca Cola's ga play, imdiately understood their intention. If you're a law abiding ordinary person, there's really no good way to break this rogue thod. But who is he? He's Jon Hardy, soone who made his fortune in the black market. Would he follow the rules with enemies? Would he talk about the law with enemies?
Seeing Walter Mack not understanding, Hardy explained: "The principle is actually very simple. Twelve bottle caps can be exchanged for one dollar. How many bottles of Coke did Coca Cola sell last year? Around five or six hundred million bottles. If these images were evenly distributed, how much money would they have to pay out in prizes?"
Walter Mack quickly calculated and exclaid excitedly, "Forty to fifty million! My god, five cents a bottle of Coke, and the sales revenue of five to six hundred million bottles wouldn't be enough to cover the prizes."
"Exactly. They will control the quantity of two zodiac images to manage the prize payout. Do you know what to do now?" Hardy asked with a smile.
"I know! Announce this to the public and let everyone know Coca Cola's conspiracy. If people find out they've been tricked, they'll surely be very angry, and Coca Cola's reputation will take a hit." Walter Mack said excitedly.
Hardy shook his head, "No, that's not enough. Even if you report it, Coca Cola can just issue an explanation saying it was designed that way, and people will gradually accept it. Their impact won't be significant, and sales will still rise, overshadowing us at Pepsi."
"I have a better plan. We can use this event to make Coca Cola suffer a huge loss and have no way to complain, eventually forcing them to cancel this prize exchange activity, causing their reputation to plumt. That will be the best ti for Pepsi to catch up with Coca Cola," Hardy said confidently.
Walter Mack looked at Hardy in surprise. Making Coca Cola suffer a huge loss and voluntarily cancel the prize exchange activity, is that possible? "How do you plan to do that?" Walter asked curiously.
"Leave the specifics to . Just act like you don't know and don't need to participate. Focus on production and sales and be ready for the possible sales surge. It's ti to consider increasing production bases," Hardy said.
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