After more than half a year of developnt, Estee Lauder expanded rapidly, acquiring many small costics companies. Now, Estee Lauder's product line includes over a hundred different products.
The entire teaching session lasted about an hour.
In the final scene, the difference between the two female models was stark.
Originally, both were bare faced and quite average looking. But after applying makeup, the previously ordinary woman beca dazzlingly beautiful, turning into a stunning beauty.
Beside her, the bare faced woman looked haggard.
The contrast was striking.
The difference between makeup and no makeup was like night and day.
Mrs. Estee Lauder smiled at the cara and said, "Estee Lauder Makeup Ti airs every Saturday and Wednesday for two lessons. We not only teach makeup but also skincare, maintenance, and fashion. I will teach you how to unleash your charm."
"Rember, whether you're eight or eighty, you can show off your beauty at any ti, so never give up on being beautiful. If you want to buy your favorite costics, you can co by this afternoon. Just give us a call, and you can get Estee Lauder products at a better price than the counter."
This program was very well produced.
Won don't often get the chance to learn about makeup, and Mrs. Estee Lauder filled that gap perfectly. Now, won all over the United States have probably rembered the na Estee Lauder.
At the end of the program, Mrs. Estee Lauder's words were very compelling:
"No matter if you're eight or eighty, never give up on beauty."
Finally, she didn't forget to advertise for the afternoon TV shopping.
Won who learned makeup from her were wondering what costics to buy. Now, the costics are brought right to them.
TV shopping just call, and you can buy your desired products.
This novel mode is enough to attract many people.
Moreover, the won learned from Mrs. Estee Lauder, so naturally, they would want to use Estee Lauder costics.
Won are most familiar with such costics.
It's like won going to driving school to learn to drive, taking the test in a Volkswagen Polo, and only being able to drive a Polo after passing.
Mrs. Estee Lauder used Estee Lauder products to teach won makeup, so now, won only know how to use Estee Lauder.
Guess what they'll choose.
After "Estee Lauder Makeup Ti" ended, there was another comrcial, "Rocky Mountain Mineral Water."
The vast Rocky Mountains, snowy peaks, sunsets, forests, rivers—the scenery was srizing.
At the foot of the mountain, a modern mineral water factory appears.
A background voice continuously introduces various statistics.
Finally, bottles of mineral water are filled.
Ava Gardner walks out, dressed in an evening gown, looking noble and beautiful. She holds up a bottle of Rocky Mountain mineral water and sweetly says,
"Rocky Mountain Mineral Water—from the heart cos sweetness, from nature cos health, my beauty water care."
The NBC and CBS executives felt a tremor in their hearts after watching the comrcial because ABC's advertisents were so well made.
At the end of the comrcial, subtitles and a voice over appeared.
"Estee Lauder costics use water exclusively from Rocky Mountain Mineral Water. The perfect combination can give you the best nourishnt."
Shaless. They even played a chain reaction in the advertisent.
NBC and CBS executives, as well as movie company bosses, all knew these advertised products were owned by ABC's current boss, Hardy. This boss sure knows how to do business.
The third program was the docuntary "Attack on Pearl Harbor." This docuntary was made shortly after the Japanese army bombed the US Navy base, using mostly real footage from the ti.
This docuntary was screened in theaters and even received an Oscar nomination. Even after the US unleashed two atomic bombs on Japan to conclude World War II, watching this docuntary now still stirred deep resentnt towards the Japanese, as that bombing claid over three thousand Arican soldiers lives and destroyed an entire fleet.
After the docuntary ended, there was an ad for "HD Security." HD security personnel, ard with sub machine guns and heavy machine guns, looked imposing in their black uniforms.
The host introduced, "HD Security, composed entirely of war veterans who have experienced countless battles. A team capable of defending the country can also protect your property. Trust HD Security, they are your most loyal and brave guardians."
Right after broadcasting "Attack on Pearl Harbor," introducing HD Security was quite strategic.
At twelve noon.
"Lunchti News."
After the news ended,
viewers found themselves looking at a live studio.
Products filled both sides, and the background was a huge billboard reading "Estee Lauder Exclusive."
Three hosts appeared, one man and two won.
"Good afternoon, viewers. This is TV shopping. Many of you might not know what TV shopping is yet. Let us explain—it's quite simple. We introduce products on TV, and viewers can directly purchase them from the TV."
"Today is ABC TV's first 'TV shopping' show, and our session today is the 'Estee Lauder Exclusive.'"
As soon as the male host finished, one of the female hosts imdiately asked,
"You haven't made it clear yet. Why would I call to buy sothing when I can just go to a departnt store counter?"
The male host smiled, "The biggest feature of our TV shopping is the discounts. Our TV shopping program communicates directly with manufacturers to offer the best prices to custors."
"I have this bottle here, Estee Lauder Skin Cream. This product sells for $8.6 at the counter."
"And now, if you call to order, we can give you a discount price. Guess how much?"
The two won shook their heads together.
"Eight dollars?"
"Nope~!"
"Is it seven dollars?"
"Still wrong."
"Could it be six dollars?" the two won asked in surprise.
The male host shouted, "Our TV shopping sale price is,"
"Da-da-da-da~~"
A burst of passionate music played.
The male host shouted loudly, "It's $5.8."
Duang~~!
A price tag fell beside the hosts, showing a 'bomb price' of $5.8.
"Wow, wow, wow~~~ No way, so cheap."
The two female hosts exclaid exaggeratedly.
"Yes, it's five eighty, a full one third off."
"Why is the price so low? Is there sothing wrong?" one of the female hosts asked.
The male host waved his hand, "All the products sold through our TV shopping are in cooperation with reputable manufacturers. For example, today's Estee Lauder Exclusive is in partnership with Estee Lauder Costics."
"I must tell everyone, don't worry about the authenticity of the products, because all custors who purchase Estee Lauder costics today won't get their goods from but from the counters."
"In the city, if you call today, you don't have to spend a di. After calling, custors will receive a purchase voucher number. With this unique number, they can buy their chosen costics at the counter."
"At the counter, costics cost $8.6, but you only need $5.8. Isn't that a wonderful feeling? And all you need to do is make a call without any other effort. We have a total of 18 products, each in limited quantities. After introducing them, we will open the purchase channel. It's first co, first served, so be quick!"
"Worried that no one will call to buy?
Does Hardy not know how to arrange for his own people to call?
Creating a lively buying scene is easy. How could Hardy allow a cold atmosphere to happen?
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