Su Ran was unaware of what was happening in the group chat.
But thanks to the ’promotion’ from the Intelligence Bureau, now everyone at Qianran International knew that their boss’s husband had co to the company today.
As a result, the gossip discussion turned into a full company discussion.
–
On the way ho.
Qi Yuan and Su Ran sat in the back seat, chatting idly, "Your company is going to hold a celebration party?"
"Yes, the results from Paris Fashion Week were good, and everyone worked really hard."
Qi Yuan raised an eyebrow, "At a hotel under the Fu Consortium?"
"Yes, since I’m specifically taking care of your business, President Fu, can’t you give us a discount?"
Su Ran blinked and leaned closer to the man, her eyelashes fluttering gently, her eyes lively and mischievous, making her entire presence exceptionally radiant.
Qi Yuan’s lips curled slightly, influenced by the girl’s bright smile. He chuckled lightly and tapped the girl’s forehead, "No discount."
"Hm?" Su Ran squinted slightly, casting a dangerous look at him.
Seeing this, Qi Yuan couldn’t help but laugh softly. He reached out and drew the girl into his embrace, his quiet, deep laughter resonating from his chest to his throat, accompanied by the warm breath over the top of her head.
"What’s mine is yours, does our own business need a discount?"
"That’s right, I’m now the Fu family’s young madam."
Qi Yuan sighed helplessly, "When will you rember your status?"
Su Ran lifted her head slightly at these words, "I always rember."
Qi Yuan let out a soft sigh and pressed her back into his embrace.
Su Ran nestled into his arms, her fingers fiddling with the buttons on his shirt, "With this celebration party, I plan to introduce soone to everyone in the company, Enrich is launching new items next week, to reward the employees while also warming up the market."
"Introduce soone? Ling Qingan?"
Su Ran nodded, "Yes, Enrich is now a subsidiary of Qianran International, she will represent Enrich."
Qi Yuan raised an eyebrow, "Only representing Enrich?"
"Hm?" Su Ran looked up at him.
Qi Yuan lowered his head to et her gaze and smiled, "After Paris Fashion Week, there should be many crossover brands wanting to collaborate with Qianran International, right?"
Su Ran did not deny it, "Yes."
"So, is Qianran International planning to collaborate with LG?"
Upon hearing this, Su Ran looked at Qi Yuan with an expression of surprise and rose from his embrace.
"How do you know Qianran International plans to collaborate with LG?"
Qi Yuan chuckled, "The current market no longer favors single sales."
Global Mall is a gathering ground for high-end luxury brands worldwide, which brand in there isn’t utilizing integrated marketing?
Even top brands like Louis George, Lagerielle, Kuku have long abandoned traditional sales for imrsive and cross-marketing techniques.
Take Kuku for example, when people ntion its na, they first think of jewelry, but its stores also offer clothing, handbags, and shoes, allowing for one-stop shopping and increasing conversion rates.
Similarly, Lagerielle stores have cafes, and Louis George uses 50% of its space for art displays, allowing consurs to experience brand styling in a relaxed atmosphere. Transforming store locations into cultural centers is a common marketing tactic among these top brands.
"Just because of the current market?" Su Ran asked.
Qi Yuan laughed softly when he saw the girl’s disbelief, "At fashion week, you rejected other brands’ collaboration offers and chose LG. Now Qianran International is in the spotlight, being watched by all sides. Of course, its celebration party stands out as well. Ling Qingan is now the head of Enrich, by introducing her at the celebration party, you might as well announce Qianran International’s collaboration with LG."
And LG is a Ling Family brand.
Su Ran’s eyes sparkled brightly, "Mr. Fu, you are so clever."
Facing the girl’s dazzling eyes, Qi Yuan’s heart softened.
Was this her first ti planning to collaborate with LG?
No.
She probably intended this all along, which is why she invited Ling Qingan to be Enrich’s CEO.
Everything she did now was just smoothly pushing things forward.
Qianran International has plenty of ways to do experiential marketing, there’s no need at all to introduce a jewelry brand that isn’t its own subsidiary.
His girl is kind-hearted, soft-hearted, and values sentint.
Compared to that useless man, his wife is practically a benevolent deity.
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