Chapter 382: 381. Win-win! Chapter 382: 381. Win-win! “Where, where? When did COOL ever have a discount? It isn’t last year’s style, is it? I don’t want that!”
“No, no, it’s the new collection! You have to go through this little lady’s Weibo link to get it; there’s no discount through other channels!”
“Ah? They’re doing marketing now? Alright then, let’s follow and see…”
As more and more people beca aware of COOL’s spring collection release, an increasing number also learned about a place to get a 20% discount, which in turn led to more people becoming aware of Tang Shu.
On Weibo, a large number of visitors followed the link to COOL’s online store.
On a rare restful Saturday night, Sister Luo received a call from COOL’s brand marketing director.
“Sister Luo, your artist has really done us proud!”
“What happened, did the sales data from the past few days co out?”
“It’s out, it’s out, and I swear, the summarized data nearly gave a heart attack!”
Luo Lin heard a mix of surprise and disbelief on the phone, her eyebrows lifted, and her curiosity instantly piqued.
She had t the marketing director in person when she had visited to negotiate; it was this person who had received her.
When the other party heard about the 20% discount for Tang Shu’s fans, they were anything but pleased, and it took so convincing before they agreed.
So, how could their attitude have done a complete 180 in just a few days?
“My goodness, let tell you, in two days, the physical store sales have already broken our all-ti record, we sold a total of two million items across the country!”
“These were supposed to be half a month’s stock from the factory, and they were all sold out in two days; now the factory is working overti to rush out the next batch. At this rate, we’re going to run out of stock in a few days!”
“And what’s even more amazing is that the online sales have surpassed the physical stores. Just with the 20% discount, we’ve already sold four million items, the revenue has already broken 1.5 billion!”
COOL’s clothing line is mid to high-end, with the least expensive item costing a couple hundred yuan each. Four million items sold would nearly amount to revenue close to one billion.
The person on the other end talked on and on, and Sister Luo on the phone was astonished for a long while.
“That many? Are all the online sales from the 20% discount?”
“Yes, yes, 80% of online sales are from the 20% discount. Your artist is doing well, eh? Are all these people her fans splurging?”
Those who ordered through Weibo links were indeed Tang Shu’s fans.
Out of ten million followers, four million were shopping; the ratio was astounding.
Luo Lin’s question triggered another long talk from the marketing director:
“I originally thought that the 20% discount would reflect poorly on custors without discounts, but I never expected that it would end up a win-win situation, setting a new record for online sales!”
A win-win outco was indeed beyond his expectations.
He thought they were doing a favor for an endorser, but who knew the endorser’s fans would be so powerful!
What’s a 20% discount?
Compared to the sales volu generated, not only did COOL not lose profit, they even opened up a portion of the online market!
Sister Luo was also delighted, mumbling affirmatives with a smile until she finally hung up the call.
***
Luo Lin imdiately made a call to Shen Yan.
“You’re in charge of monitoring data; did Tang Shu’s Weibo fans increase?”
Shen Yan, still sleepy, was slow to respond and sounded groggy.
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