It turns out the director’s worries were quite unnecessary.
The so-called behind-the-scenes footage showed initial results after half a day on short video platforms, transitioning from just fan likes and attention to being widely shared by everyone in just three to four hours, perfectly achieving its promotional effect.
"Help~ How co this woman in the video can comnt on everything?"
"Wow, there are so many paintings and antiques in the museum, and she can talk about any one in great detail. Is she a walking encyclopedia?"
"She’s obviously a walking museum, I’m completely stunned, okay?"
"I just saw my girlfriend staring at her phone in awe, and I thought it was another male celebrity. Turns out it was Tang Shu. Can you believe it?"
"What’s even more amazing is that my girlfriend was watching a calligraphy and painting show, which she never liked before!"
"Sa boyfriend here."
"Sa girlfriend here 2"
In the video, Tang Shu is surrounded by more than a dozen crew mbers, looking relaxed and not even glancing at the cara, clearly not during filming.
Another reason it’s clear it wasn’t during filming is because when asked about a painting, Tang Shu in the video didn’t answer imdiately but observed it for a while before sharing her thoughts, focusing on the work itself without ntioning the author’s background.
"Honestly, the uncle’s comnts are so simple and easy to understand, right? Even soone like who knows nothing about art seems to get it."
"Yes, yes, yes. I couldn’t understand a thing during art class, like what is lighting and sketching. But when she explains it, I finally get it?"
"I’ve been staring at it for half an hour now, okay? My mom said I’ve never been this quiet before."
"It’s hilarious, just now my mom walked by and said this girl’s voice is nice, and she explains well. Can we invite her over to be my art tutor?"
"Tell mom that might not be possible. After all, the uncle belongs to President Jing, and small money usually isn’t enough for him."
"Amazing, brother, the strongest mom in history, no doubt."
"Hahaha~~ not affordable, not affordable..."
Tang Shu’s simple and clear explanations attracted quite a few passerby fans. Even those not interested in national treasures couldn’t help but take a few more looks when scrolling through the video.
By the afternoon, the words "National Treasure Story" slowly climbed onto the trending list.
With the program team and artist friends sharing it on Weibo, the news of a docuntary airing beca widely known.
At 9 PM, Channel 10 of Central TV officially launched the "National Treasure Story" journey, with Tang Shu quickly appearing as a guest co-host.
As ti passed, people noticed sothing different.
"Hey, hey? The explanations of the two are different from the behind-the-scenes footage?"
"It’s really different. Tang Shu’s explanation included background figures and the environnt at the ti, making it more professional."
"I, a national treasure artifact enthusiast, admit that so of the literature the uncle ntioned I’ve never even heard of..."
"Wow, can it actually be interpreted that way? I’ve learned sothing new!"
In fact, the director and crew were more baffled during filming than the current audience since the original national treasure materials were given by them, but Tang Shu’s preparation was even more detailed than those materials.
Detailed enough to the point where they later had to invite experts to verify.
"The effect was surprisingly good? What’s the viewership rating now?"
"2.5, director, and it’s been less than half an hour since the broadcast started, and the ratings continue to rise!"
Docuntaries on TV have always been the dullest and least viewed, reaching a rating of 2 is already the limit, but unexpectedly, it’s still steadily increasing.
"My god~ it seems we got the right person this ti."
The entire crew was in a dreamlike state, happy yet unable to help worrying about the future.
Starting this high, what will we do next ti? Where could we find another Tang Shu? Her appeal is truly unmatched.
As viewers in front of the TV, that night, everyone witnessed the unique charm of the national treasures. People who were originally uninterested in the docuntary began paying attention.
Most parents even added a few more words when educating their children.
"Hey, wait a minute. I rember the gift the uncle is giving back to fans this ti is tickets to the Provincial Museum?"
"Yes, yes, that’s true. You even won a prize, so you can take two people with you, and the tickets are free!"
"Then what are we waiting for? Let’s go tomorrow!"
***
The next day, it was a sunny weekend.
When the "National Treasure Story" docuntary shocked the industry with a historical peak rating of 3.6, many people nationwide gradually entered their local museums.
So paid for tickets themselves, while a small number of people used the QR code privately sent by Starshine dia. Of course, the result was a significant increase in museum visitor traffic across various locations.
Shen Yan just felt his face hurt, guess you really shouldn’t raise flags carelessly. Now he’s going to get taught a lesson on how to behave again.
"Our boss is really sothing, can even boost sothing like this?"
It’s really like magic!
Xiao Li’s ability to cope is obviously higher than his, "Having worked so long, aren’t you used to it yet? Maybe you should reflect on yourself."
"..."
Emmm~~ you’re the senior, you’re always right.
In the office, Luo Lin was answering a call from the "National Treasure Story" program team, while at this ti, Tang Shu had already entered a movie set.
She’s playing the Female Lead No.2 again this ti, and the character’s personality is just what she’d hoped for — a gentle and low-key woman from the Jianghu, almost invisible among the crowd.
Director Qi was quite distressed when he saw her at the program team, he wasn’t sure how much hair he had lost.
"Are you sure you want to play this role?"
"I’m sure."
"But she is just an ordinary Jianghu heroine, with average martial arts and looks. This role doesn’t suit you at all!"
What kind of Female Lead No.2 with average looks looks like you? Are you kidding ? If it weren’t for the future wife Lord Qiuqiu’s threat, I wouldn’t have agreed to this request.
I’m a cody director with standards, okay!
Tang Shu naturally knew she got this role thanks to Geng Qiuqiu’s help and imdiately stated her attitude.
"I’ll do my own makeup, so don’t worry about appearance, and you should know that Sister Tong’s charisma is unmatched by almost anyone."
In "Easy Rule Jianghu 3," Tong Tong played the inn owner, capturing countless fans and establishing herself in the film circle, becoming the second most formidable artist at Starshine dia.
This movie is still focused on Jianghu stories, but not only is it not a cody, it’s a tragedy.
Director Qi was still a bit uneasy — obviously, anyone would get nervous when soone with heavenly looks says they want to play a character with average appearance, right?
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