But they were all very well-designed, with high-quality materials and craftsmanship.
Every new release was an instant bestseller.
Most importantly, after designing them in her studio in Germany, she had them manufactured in factories in China and then exported them to be sold in Europe.
As a shareholder, she was also the designer and personally handled all the important aspects, like product selection and choosing models.
For promotion, besides modeling the clothes herself, she also used her connections to give many pieces to her friends in the fashion industry, who would then wear them out and about.
This saved a huge amount on promotion and marketing expenses.
As a result, her profit margins were extrely high.
She reinvested all of last year’s profits.
But this year, Lina Gerk said that so far, she had already earned at least two million euros in just six months.
Apparently, so large chain stores had even started contacting her about potential collaborations.
Thanks to Wang Shuo, Lina Gerk’s fa was now skyrocketing in Germany and even across the entire European fashion world.
This led her to cut back on unnecessary comrcial runway shows, and she even stopped doing television programs.
Now, she was focused on her own business, appearing at various high-end fashion events. Her career was on a steep upward trajectory, widening its path and developing better than ever.
Of course, she was also getting busier, and they were spending more ti apart than together.
’Once a woman starts making money, there’s really no stopping her!’
"You must be pretty disappointed we didn’t go in and take a look, huh?"
Just as Wang Shuo was lost in thought while driving, Lina Gerk suddenly leaned over and wrapped her arms around his hand, which was resting on the center console.
"Huh? What did you say?"
"Hmph, stop playing dumb!" Lina Gerk bit her lower lip gently and smiled at Wang Shuo. "Let’s hurry ho, and I’ll dance for you!"
"Huh?"
"What ’huh’? Do you want it or not?"
"Yes, of course, I do! But have you ever learned how?"
"Nope, never danced it before. I’ll just look up so tutorial videos on YouTube and learn on the fly."
"Then let’s get ho, quick."
"Slow down! Don’t speed!"
"Who cares? It’s so late, no one will see speeding."
...
After the season ended, the team disbanded, and the players all went their separate ways.
So got busy preparing for the upcoming World Cup in South Africa, while others began their well-deserved vacations.
Wang Shuo was also busy with sponsor-related matters.
First, he fild a promotional short for Adidas for the South Africa World Cup.
There was also a comrcial for Porsche.
The Porsche comrcial was fild in Zuffenhausen, a suburb of Stuttgart. It involved a crew of 150 people, a top European comrcial director, and three outstanding German race car drivers.
The ad’s journey started at the Porsche Museum in Zuffenhausen, wound through the main streets of cities like Stuttgart and Heidelberg, cut across the Black Forest, and ended at the Schwetzingen Dam in the north.
Besides filming the comrcial, Wang Shuo also toured the Porsche Museum and the manufacturing plant for the 911 series sports cars.
Once filming was complete, the ad was scheduled not only to debut during the World Cup but also to run as a pre-movie trailer in major cinema chains across Asia throughout the sumr.
From the shoot to the marketing campaign, it was a top-tier production in every sense!
It was during the filming of this comrcial that Shen Qinghe introduced Wang Shuo to her senior from university, Chen Jialin, who would beco a key mber of his future team.
Chen Jialin was also a graduate of the London School of Economics and Political Science. She had worked for the Swatch Group for many years, primarily in charge of brand managent and marketing.
The Swatch Group owns a total of 18 watch brands, and figuring out how to stratify these 18 brands and build a comrcial frawork for them is an incredibly challenging task.
Shen Qinghe believed that Chen Jialin’s extensive experience in this area would be invaluable for organizing Wang Shuo’s comrcial sponsorship system and building up his golden brand.
After speaking with Chen Jialin, Wang Shuo found that she really knew her stuff and had so great ideas.
Wang Shuo didn’t understand these matters, but he trusted Shen Qinghe’s judgnt.
More importantly, it didn’t matter if he didn’t understand. He could let Chen Jialin give it a try first; if it really didn’t work out, he could just find soone else.
As for joining Wang Shuo’s team, Chen Jialin didn’t make any major demands regarding salary.
According to Shen Qinghe, the annual salary Wang Shuo offered was comparable to what she was making at the Swatch Group.
However, she did have one request: she hoped to have more ti to spend with her husband and family back in China.
Wang Shuo, of course, had no objection.
They hit it off imdiately, and the matter was settled.
In Dortmund, near his own rented house at Luckenwalde Castle, Wang Shuo rented another, larger two-story house.
The ground floor would be the office, while the upper floor would serve as living quarters.
Shen Qinghe usually studied in London, so when she was in Dortmund, she could stay there.
Wang Shuo also provided her with a car—the new Porsche 911 sports car he had just been given.
She even ca over to pick the color herself: red.
"He’s certainly generous."
’Who says only n love cars?’
Chen Jialin couldn’t take her eyes off the red 911 sports car.
"Once you get to know him, you’ll see. He isn’t very materialistic, but he’s a Virgo."
"A Virgo?"
"Yeah. Picky," Shen Qinghe said, pursing her lips as she complained good-naturedly.
Her adorable expression made Chen Jialin laugh.
’This doesn’t seem like a subordinate complaining about her boss.’
’It’s more like...’
...
"Jialin."
As Wang Shuo and Chen Jialin collected their luggage and walked out of the arrivals gate at Capital Airport, they heard soone directly ahead of them calling out and waving.
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