"Demon Sealing" failed, showing netizens that not every film pieced together with popular young male stars could achieve high box office returns.
And the failure of "National Fortune" also proved that renowned directors’ works aren’t necessarily amazing. The quality and watchability of the films are key to success in theaters at this ti.
Now, "Good Luck New Year", "Wandering Earth", and "Hong Kong Spokesperson" won over their reputations with their quality, and as word-of-mouth spread, it fed back into the movies themselves, resulting in continually rising box offices.
These three movies are recognized by audiences as high-quality works in the Spring Festival Period.
As for "Demon Sealing" and "National Fortune", they’ve been left far behind.
"Demon Sealing" might just barely scrape by with a box office slightly over one billion yuan, while Master Zhang’s "National Fortune" may not even surpass the two billion yuan mark.
This is the choice of the audience!
If your movie isn’t that great, audiences simply aren’t inclined to spend money to watch it in the theaters.
In contrast, the box office numbers for "Good Luck New Year", "Wandering Earth", and "Hong Kong Spokesperson" keep climbing.
The fourth day of the lunar year was crucial for "Wandering Earth"!
Because the screening rate for "Wandering Earth" had risen.
And it was on this very day that the long-fernting reputation for the quality of "Wandering Earth" finally exploded.
With the promotion departnt of Feiyue dia pushing it, the film was discussed all over the net that day.
Even on Twitter, slogans started appearing like, "If you’ve seen the little broken globe, we’re bros," which helped the organic word-of-mouth praise propagate even further.
On all the major forums and various chat groups, people were discussing this sci-fi blockbuster.
"Guys, have you watched ’Wandering Earth’ yet?"
"Is it good? I watched ’Good Luck New Year’, and it was pretty funny. Cody Heaven is really stepping up its ga with these films."
"I just finished ’Wandering Earth’, and it’s incredible, the best film I’ve ever seen! Here’s my ticket stub!"
"It’s good!"
"Don’t watch it and you’ll regret it for the rest of your life!"
"The planet engines are so aweso!"
"Highly recomnd, I’ve honestly beco a self-promoter for ’Wandering Earth’, surely no one’s missed it yet?"
"I first saw the trailer during the Mist City Arts and Science University’s New Year’s Eve performance, and then went to watch it on the first day of the lunar new year. It didn’t disappoint, even brought enormous surprise and shock - it’s a top-tier sci-fi movie!"
"Holy cow! Are you guys rating it that highly?"
"I’m off to buy a ticket now. Damn! Several cinemas are fully booked, it’s that amazing? Are they fudging the box office numbers?"
"Honestly, today ’Wandering Earth’s’ reputation completely exploded. It’s normal for cinemas to be full!"
Only then did netizens realize that buying even one or two tickets for "Wandering Earth" today seed quite difficult.
And the theater managers who had added screening tis for "Wandering Earth" yesterday were secretly congratulating themselves.
Because the occupancy for "Wandering Earth" was over ninety percent for almost every show, including screenings at nine in the morning and at noon.
The managers hadn’t seen such high occupancy rates in a very long ti.
Even though "Good Luck New Year", a very popular cody film these days, had reached just over ninety percent occupancy at its peak, the lowest it went was twenty to thirty percent.
However, thanks to the high screening rate of "Good Luck New Year", its box office takings for today were high too.
However.
Today, "Wandering Earth" had a strong upsurge, and it looked set to overtake the daily box office of "Good Luck New Year".
...
Mist City Arts and Science University, apartnt building.
Since it was still the Spring Festival holiday, Ding Yue, like the day before, spent his day in his apartnt room, living a sunlit hermit-like holiday life.
During these seven days of the Spring Festival holiday, Ding Yue didn’t want to worry about anything, just wanting to rest well.
After all, once these seven days were over, he would have to start worrying about the new year for Mist City Arts and Science University and Feiyue Group.
"Principal Ding, I went to the cinema to watch ’The Wandering Earth’ again today," hee hee hee, "it’s really good."
The one chatting with Ding Yue on voice call over Whatsapp was none other than Wen Ruohan, who had already returned to her hotown for the New Year’s celebration.
"Xiao Wen, is this your second ti watching it?"
Ding Yue asked with a smile.
"Yes, yes, Principal Ding, many of my friends have already started their second viewing, and so are even preparing for their third," Wen Ruohan replied.
"Hahaha, that’s great, let’s contribute a bit more to the box office of ’The Wandering Earth.’"
Ding Yue laughed loudly.
"The main reason is that it’s superb. The first ti I watched it, there were many things I didn’t understand. Afterward, I looked it up online and then, after watching it the second ti, it felt much better," Wen Ruohan explained.
"Whether it can beco the number one in the Spring Festival Period box office, or even the number one in the national box office, is up to you all," Ding Yue teased.
"Principal Ding, how much has the box office reached now?"
Wen Ruohan asked.
But before Ding Yue could answer, Wen Ruohan continued, "I just checked, and it has already surpassed several billion in box office. It’s so fast, but the movie ’Happy New Year’ from Cody Paradise is about to surpass twenty billion yuan."
Today marked a turning point, as the Spring Festival Period box office pattern had been established.
That is, ’Happy New Year’ from Cody Paradise ranked first with a box office close to breaking twenty billion yuan.
’Mist City Arts and Science University’s ’The Wandering Earth’ was second with over twelve billion yuan.
The box office of ’Hong Kong Spokesperson,’ directed by the Xiangjiang director Liu Hui, was ten billion yuan, ranking third.
As for ’National Fortune’ directed by Master Zhang and ’Demon Sealing’ by Q Entertainnt dia, their box office growth had already beco less significant.
"I wonder if we can catch up with ’Happy New Year’."
Ding Yue couldn’t help but express his feelings.
Currently, there’s an eight-billion-yuan gap in the box office. For ’The Wandering Earth’ to overtake ’Happy New Year’ and potentially beco the dark horse of the Spring Festival Period, it would require a continuous increase in its screenings, and hopefully, a decrease in the screenings or the seating occupancy rate of ’Happy New Year’.
"Principal Ding, I think we can do it because the online reviews for ’The Wandering Earth’ are incredible right now."
Wen Ruohan had spent the last two days browsing the internet for reviews on ’The Wandering Earth’.
It wasn’t because she had nothing better to do.
Mainly, after returning ho for the New Year, she always wanted to keep up with school-related matters.
And the only thing related to school around her was the sci-fi movie ’The Wandering Earth’, as it was produced by the Film and Television Institute of Mist City Arts and Science University and the company behind the school.
"Oh? How are the netizens rating it?"
Ding Yue, too lazy to flip through the online reviews, directly asked Wen Ruohan.
"Although the scores on Douban haven’t been released yet, on various forums and social dia platforms, the netizens’ reviews of ’The Wandering Earth’ are very high. Many even say that our ’The Wandering Earth’ is the pinnacle of sci-fi in Xia Country!"
Wen Ruohan said happily.
Goodness gracious!
The pinnacle of sci-fi!
Netizens sure dare to make bold claims.
Ding Yue knew that in this Parallel World, although dostic sci-fi movies weren’t as scarce as on Earth in the past life, there were still so fine works.
Before the production of ’The Wandering Earth’, Ding Yue had "inspected" the dostic sci-fi movie market. The gates for the sci-fi movie market had already been opened, and there had even been notable works like Su Yangfan’s sci-fi TV drama ’Transdinsional Contact’.
It wasn’t extrely prosperous, but it wasn’t a complete void either.
The ergence of ’The Wandering Earth’ let the audience see a new peak in sci-fi movies.
Whether in terms of special effects, sci-fi creativity, or the storyline, all were very impressive.
That’s why netizens rated ’The Wandering Earth’ as the pinnacle of dostic sci-fi movies!
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