78: Chapter 77: Business Savvy 2 78: Chapter 77: Business Savvy 2 This made Li Qingshui ecstatic; she was just wishing for Xu Niannian to hurry and deliver the goods.
She even worried Xu Niannian wouldn’t co, which made her incredibly anxious.
But she didn’t have Xu Niannian’s contact information and didn’t even know where Xu Niannian’s ho was.
Apart from being anxious, there was nothing else she could do.
Having finally managed to anticipate her arrival, how could Li Qingshui not be happy?
Therefore, she was also exceptionally welcoming.
Seeing her warm and enthusiastic deanor, Xu Niannian also felt reassured.
It seed that her Liuyue Su was selling very well.
“Sister Li, I’ve co to supply you with the goods.” Xu Niannian said with a beaming smile.
Li Qingshui saw her and Zhiqiang carrying two baskets on their backs and her face lit up with joy.
“My dear girl, I’ve been looking forward to your arrival.
Your Liuyue Su is incredibly popular.
How many did you bring this ti?”
Xu Niannian honestly replied, “Just five hundred.
Didn’t we agree before to supply five hundred at a ti?”
Hearing there were only five hundred, Li Qingshui instantly beca worried, “Then can you supply with a few hundred more next ti?
How about this, you supply once every three days, and each ti, you give eight hundred, how does that sound?”
The previous batch of five hundred Liuyue Su had sold out in a day and a half, so eight hundred should be able to sell out in three days.
Xu Niannian knew Li Qingshui was being greedy and quickly asked, “Tell , how many days did it take to sell out the last batch of Liuyue Su?”
“A day and a half.” Li Qingshui was a straightforward person and didn’t give Xu Niannian any runarounds.
After hearing Li Qingshui’s answer, Xu Niannian then said, “How about this, Sister Li, I agree to supply you once every three days, but I’ll still only give you five hundred each ti.
What do you think?”
“Why?” Li Qingshui asked puzzled, unable to understand why soone would refuse to expand their business.
Xu Niannian cared quite a bit about Li Qingshui, her straightforward partner.
She explained the benefits and detrints to Li Qingshui.
“Sister Li, listen to , in business, we need to practice scarcity marketing.”
Li Qingshui didn’t understand at all, “What’s scarcity marketing?”
Xu Niannian explained simply, “Scarcity marketing, to put it bluntly, is about keeping custors hungry and yearning.
Think about it, rarity adds value.
If we have our products available all the ti, custors will definitely think, ‘I’ll wait until I have more money to buy.'”
“By continuously delaying, over ti, they lose that thought altogether.
We can’t be too greedy now; we need to let the custors know that our product might run out of stock at any ti, so that the mont they see new stock, they will rush to buy it.”
Li Qingshui was an intelligent woman and imdiately grasped the complexities of the idea, and said plainly,
“Fine, I’ll do as you say, but if we have stock every three days, won’t the custors pick up on that pattern?
Over ti, it’ll be the sa—they’ll think they can just wait three days for the next batch and won’t be in a hurry.”
“That’s why I suggest, Sister Li, that after selling five or six tis, you stop selling for seven or eight days at random.”
When Li Qingshui heard that she’d have to stop selling for seven or eight days after selling five tis, the thought pained her, “Doesn’t that an losing a lot of money?”
“No, no, no.”
Xu Niannian shook her head, “The sa principle applies; stop for seven or eight days, and the custors who thought they had figured out the pattern will also worry about missing out.
After a break of seven or eight days, when we supply again, we can provide twice the amount.”
Having understood the key point, Li Qingshui’s eyes shone with realization, “Alright, then, we’ll do as you suggest.”
Having reached an agreent with Li Qingshui, Xu Niannian and Xu Zhiqiang moved on, carrying the remaining three hundred to two other dried goods stores on the outskirts of the city.
They gave 150 to each store.
Both storeowners, just like Li Qingshui, also requested more goods.
Xu Niannian shared the sa rationale with them.
Xu Niannian aid to grow her business; this matter made her think of a more long-term money-making strategy.
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