Chapter 675: Chapter 675: Theory (3 more)
“And have you considered whether those distributors will agree to it, CEO Xu?”
“I have.”
Xu Niannian calmly said to Sun Qiang, “But this is the only solution I can think of at the mont. President Sun doesn’t need to worry about the issue of concentrated sales. The Xu Family’s brand has already made its mark. Establishing a mall will indeed affect sales volu in the short term, but I’m certain it won’t last for too long. The foot traffic in the mall will increase because of the Xu Family’s products.”
“Aren’t you being too confident, CEO Xu?” Sun Qiang did not agree with Xu Niannian’s statent.
Indeed, this was the only way to let custors accurately distinguish between genuine and counterfeit products at the mont, but the cost was too great.
To understand how big Haishi really is, to visit the distributors, Liuyue Su’s presence had to be in every part of the Haishi region, including small shops, to achieve such high sales volu.
After all, every little bit adds up. Each store sells a little, and the total amount together is definitely not sothing a single mall can match.
“Xu’s Liuyue Su has developed to where it is now because my confidence has always been built on the product’s quality and flavor. President Sun, do you still rember the feeling when you first tasted the Liuyue Su I made?”
“Feeling?”
Sun Qiang had almost forgotten because he had eaten Liuyue Su too often since he was selling it. He no longer had the initial eager anticipation to taste it.
“I rember at that ti, after tasting it, President Sun was determined to cooperate with . Can I take it that the Liuyue Su I made back then was extrely enticing to you? So much so that despite being from Haishi, you were eager to partner up with , a person from Nancheng?”
At that ti, Sun Qiang hadn’t managed food operations yet, but he was determined to collaborate with her.
The words of Xu Niannian made Sun Qiang hesitate for a mont; he understood her aning and sighed.
“CEO Xu, I know what you an, but now that Liuyue Su is available throughout Haishi, its attractiveness to custors is not as strong as it was initially.”
Because when a delicious item is available anyti, anywhere, everyone loses that strong initial desire they once had.
“Therefore, I plan to produce a new food product, completely unrelated to the original Liuyue Su, to replace it in attracting custors and establish the reputation of the mall.”
“A new product?” This was sowhat surprising to Sun Qiang.
“Exactly,” Xu Niannian nodded. “And there won’t be just one mall. In every district of Haishi, there will be a landmark mall, or perhaps it could also be called Xu’s Food City.”
“As for the issue of attracting foot traffic, I am absolutely confident. And the problem of those second-tier distributors you ntioned is even easier to solve.”
“Oh?” Sun Qiang raised an eyebrow in surprise. “How do you solve it? You know that by doing this, we are cutting into others’ profits.”
Originally, the others just needed to pay for cost, but now, not only do they have to pay for rent and costs, but they also have to share forty percent of their profits. Who would agree to that?
However, Xu Niannian shook her head: “That’s not correct, President Sun.”
She leaned forward, her moist eyes radiating a sharp light.
Confidently, she said, “Those previous shops were all in small areas. The foot traffic in small areas can’t compare to that of large places. On the surface, they might seem to have lost so profit, but due to the increase in foot traffic, even with a sixty-forty profit split, the money they make will definitely exceed what they earn from their small shops. Moreover…”
At this point, Xu Niannian paused.
“Moreover what?” Sun Qiang was sowhat impatient to know.
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