8th October 1660
Raya dia Corporation Headquarters, Bengaluru
era Nair is pacing around the large room with an annoyed expression on her face. Until now, she had no pressure in her work since she had neither a competitor nor a quota to et, but starting a month ago, with the popularization of the new two-revolution printing press and the establishnt of so many newspapers, the pressure had been mounting on her.
Arnav Sharma, the managing journalist, and Kabir hta, the managing editor, were both present in the office along with her, both having sombre expressions on their faces.
"Director, this can’t go on. Although we still hold the dominant position in the newspaper market due to the reputation we have built up, our rich foundation, and our unparalleled resource collection ability, and we do not have to worry about direct competitors like ’The Observer’ established by Puneeth Khalyan, the second son of Pawan Khayan, or ’The Tis of Bharat’ established by Arjan Bakshi, we are starting to lose custors very quickly in local markets," Arnav Sharma said, with sweat already accumulated on his forehead.
Kabir hta, who was constantly nodding his head, went on to add, "That’s right, madam. Newspapers like ’Ahom Daily’ established by His Highness Jayadwaja Singha, ’Nepali Tis’ established by Miss Mahalakshmi, ’My Hampi Newspaper’ established by Miss Leila Shetty, ’Lanka Observer’ established by Miss Durgavati Sena Pati, or even the newly established ’The Balochi’ have all begun to gain montum in their local states. Bharatham Daily’s sales in these states have begun to slow down."
Arnav Sharma looked worried and added, "Especially the last one, ’The Balochi’, established by Sardar Malik Khan ngal, the patriarch of the ngal tribe, has already beco a dark horse in the dia industry."
"Due to ’The Balochi’s’ grounded news and excellent internal news channels from within the state of Balochistan, the sales of Bharatham Daily have dropped drastically."
Kabir hta, with a cautious expression, added, "Director, if things do not change, even if we still have a very big lead over the other newspapers, it will not be long until we completely lose local markets."
era Nair finally stopped pacing around as she slumped back into the chair with a defeated expression because she clearly understood what Arnav Sharma and Kabir hta said to be true. In fact, a few days ago, even her husband Satish brought back a local newspaper saying that he found it interesting. At that mont, she already understood that Bharatham Daily’s dominance would not last long if she did not change.
Even if she had not received any suggestions or expectations from General Manager Bhaskaracharya or even His Majesty Vijay Devaraya, era clearly understood that if she did not perform well, she would surely be replaced by soone who could.
Thinking of all this, determination appeared in her eyes, and she clenched her fist, making the sound of bones cracking.
She had made up her mind to implent all the plans she had thought of before.
"Imdiately establish a separate newspaper in the dia group called ’The Vedic International.’ This will be the newspaper that will be focused on presenting the news of international diplomacy and international major events."
"For now, for the collection of news, let’s constantly interview the rchants coming to the Bharatiya Empire and cross-verify with different rchants from the sa region to figure out the authenticity of the news."
"In the future, we can recruit graduates from universities who are willing to go abroad and have them collect the news firsthand."
"This single newspaper can once again prove the absolute dominance of Raya dia Group and can once again show that we are at the top of the food chain and we cannot be shaken."
Arnav Sharma and Kabir hta’s eyes lit up, and they frantically wrote down the orders in their notebooks.
"Simultaneously, establish ’Bharatam Business Weekly,’ a newspaper published on a weekly basis, completely focused on discussing and disseminating information and knowledge related to the business field."
"For this, we can invite top business personalities in the empire like Abhijit Kumar Sen, the director of the business departnt at BIT Hoysala, or even ministers like Narasimha Modi, who are quite economically minded. Occasionally we can even take interviews with entrepreneurs who had risen from the bottom of society to the top and ask about their experiences so as to make the newspaper a very important part of life to the aspirational class of the society."
Thinking of sothing, she further added,
"From the 1st Aikyotsava festival, entertainnt has beco a huge part of society, already becoming a multimillion Varaha industry, so we will establish ’Entertainnt Weekly,’ a newspaper completely focused on entertainnt news, be it from cricket gas, football gas, rugby gas, Kabbadi gas, or singing competitions, dancing competitions, novels, short stories, or essays. Everything will be found in this newspaper."
"This should be very attractive to the youth of the empire."
era’s eyes were sharp like an unsheathed sword. "We cannot imdiately compete with the newspaper companies that are focusing on micro markets, but the place we can fully cover from every nook and cranny is Bengaluru city."
"Imdiately form a ’Bengaluru Daily’ newspaper, only focused on reporting major and minor news that has happened in Bengaluru."
"Given that the capital has the highest population of middle class and elite class in the empire, let’s make the ’Bengaluru Daily’ a premium newspaper, priced a little higher than ’Bharatham Daily’."
"As for the existing ’Bharatam Daily,’ it will remain the flagship newspaper of Raya dia Corporation, but in order to enrich its content, I have decided to establish a content-sharing system where the most popular news from other fields will be added to ’Bharatam Daily,’ aning the most popular international news will be added in ’Bharatam Daily’ as well as the most popular entertainnt news and the most popular short stories or essays. In this way, even if ’Bharatam Daily’ cannot reach the ground level similar to many town-level or city-level newspapers, its overall value alone will be enough for the custors to pick it over other newspapers."
"And finally, expand the scale of ’Chitrakatha.’ Until now, we only have four major artists Jayarani Janaki, Rash Chandra, Hemanta Biswa, and Bajirao Ganapathi, and this is putting aside Her Majesty the Empress. The number of major artists is not enough to run the ’Chitrakatha’ magazine."
"Imdiately publicize that we are looking for submissions throughout the empire and publicize that we will be covering 50% of the courier charges for the transport of the transcript through the Bharatiya Post."
"Finally, establish an intellectual property managent departnt in the Raya dia Group. From now on, any IP generated by a collaborating artist will imdiately undergo inspection to see if its success could be replicated in other artistic fields."
"Taking the most popular IP in the Bharatiya Empire in recent years, ’Bahubali,’ as an example, it can be used as a foundation to derive music, drama, paintings, short stories, essays, or even fictional works from fans."
"All of this could generate revenue. From now on, Raya dia Group should beco the first dia enterprise that is capable of taking advantage of an IP and becoming a one-stop solution to any art form comrcialization in the Bharatiya Empire."
era Nair finally took a gulp of water and stopped her back-to-back orders. In fact, a lot of these ideas she had already had before, but since she had no competition against her, she did not see the necessity of bringing her ideas to reality. Not to ntion, there was a huge risk involved since she would be punished more severely for making a mistake when she was having it easy than for making a mistake when she was not.
Right now is clearly a ti when she is not having it easy, so she chose to take the risk.
Fortunately, though, not all the risk was on her, since a few months ago, Her Majesty the Queen unexpectedly contacted her and told her about her idea regarding IP sharing, which she supposedly got inspired by the atmospheric steam engine of His Majesty.
Although era did not understand how those two were connected, she still felt like it was an excellent idea, so she agreed. But according to her plan, the idea should have only co into provision in January of 1661, the day set for the release of *Bahubali*’s third part, as according to Her Majesty’s request, the novel should be released simultaneously with its derivative works.
But now that she had decided to push things forward, she did not know what Her Majesty’s plans were.
Shaking off her thoughts, which had taken a tangent, era silently looked at Arnav Sharma and Kabir hta. "Is there any doubt?"
Arnav Sharma and Kabir hta simultaneously shook their heads, as the plan their director brought out was too complete, and they had no place to point out any wrongs in it. But Kabir hta had a doubt that was not directly related to the plan.
"Madam, everything looks great, and it is a brilliant plan that is bound to take Raya dia Corporation to a higher level. But from what you have said, I can tell that it would require a lot of resources, especially now, since journalists and editors are hard to find."
era Nair imdiately beca silent. She had not considered this, but fortunately, it was not like there wasn’t any solution for it.
"I will talk about funds with the General Manager Baskaracharya. anwhile, publish an advertisent directly in the newspaper for a job offer to experienced journalists, editors, and graduates from colleges and universities. The salary will be 40% above industry standards. Poach the people from other newspaper companies if you have to." Thinking of sothing, she added, "I rember there is a relatively famous company called Indira Manju Human Resources, which specializes in this field. Contact them and see if they can do anything about it."
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Arnav Sharma and Kabir hta imdiately nodded their heads and got to work.
Starting from the next day, the whole atmosphere of Raya dia Corporation changed. If it was like a tortoise before—a steady machine with stable growth—now it was like a shark that had slled blood, swimming around, ready to kill its competitors at any ti.
A Few Days Later
"God damn it, era!" Jayadawaj Singha cursed as he found out that more than 20 reporters and three editors had been poached away by *Bharatam Daily*.
"This bitch!" Mahalaxmi clenched her fists, gritting her teeth.
"Tsk, tsk, tsk," Durgavati Senapati continuously clicked her tongue, shocked by the ruthlessness of era Nair.
"Haha, this disciple of mine—who knew she was so fierce?" The director of Bharatiya Internal Pragya, Selvan, lanted, because as long as era was in the departnt, she had always been calm and collected—never this fierce.
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