Actually, it's not really an advertisent.
The main body of the layout is a little girl wearing a smart blue vest, who, in the words of the people who ca after her, is very cute. Feng Yiping had made a lot of suggestions, and the experts at Zhitong Company drew the image more than 300 tis before finally settling on it.
Anyway, when the final effect ca out, these creators themselves liked it very much, and they unanimously proposed to Feng Yiping that the image of this little girl be used as the virtual image of Youjia.
Next to this little girl, who is liked by everyone from the nursery to the retirent ho, there is also a monologue: 'Hello everyone, my na is Youjia. You must all be familiar with , because in this big family in the provincial capital, you will see within a ten-minute walk. I have a lot of energy, and I work around the clock in several places.
Thank you very much for liking , I will definitely work even harder to contribute to everyone's happy life and provide more convenience. Hehe!
Maybe everyone likes too much. I've noticed that in the past few days, a little brother has also changed out of his red clothes and put on the sa blue clothes as . My dad says that in order to imitate , this little brother even had plastic surgery.
But the blue of my clothes is not the sa blue as yours. In order for everyone to like you as much as I do, I suggest you do better!'
Next, this little girl nad Youjia briefly explained her image design and brand usage guidelines.
At the end, the little girl said, 'Younger brother, have you rembered everything? Oh yes, for your own good, I will tell you more tomorrow. You must try hard!'
That evening, the users of the evening newspaper, which had the largest audience, also saw the sa advertisent in the evening newspaper as in the tropolitan newspaper and the business newspaper. In fact, most people did not see it as an advertisent, but as sothing new and unusual. They had never seen it before in this way, and many even kept the page, which was unprecedented, and looked forward to what the little girl would say tomorrow.
What can you say? It's a bit of entertainnt in a quiet life.
Of course there were unhappy people. When the secretary brought the newspapers to his desk at the end of the day, he read the comnts and his blood rushed to his head.
It's fine to cheat, but when you get caught cheating, it's really embarrassing for soone with a sense of sha like him.
The reason he did it was because he expected Jia to do nothing, but who would have thought they would pull such a disgusting stunt?
What's even more infuriating is that there isn't a single word of accusation in between the lines, and they even say 'for your own good?'
Should he refute it? If he refutes it, it'll seem like he's admitting it. If he doesn't refute it, it'll seem like he's admitting it.
Refute it or not refute it, it's a problem.
After two turns, He Zhitao has made up his mind. No, I still have to refute it. I have to let them know that I'm not soone to ss with!
After gathering his thoughts, he asked the secretary, panting heavily, 'Are these the only copies?'
'Yes, these are the only three newspapers today,'
'Quick, I'm now going to make an appointnt with Minister Gu of the Publicity Departnt of the head office. You leave the other supervisors behind and tell them to find ways to contact reporters they know well and write rebuttals imdiately. As long as they can be published in the newspaper tomorrow, we will reward them handsoly.'
He Zhitao was burning with impatience as he busied himself contacting professionals to put out the fire, while worriedly thinking, 'I hope the leader won't read such boring things!
When the head of the publicity departnt at the head office, Lao Gu, and the others managed to contact a familiar reporter, it was already past 6pm. Lao Gu regrettably told him that it would be impossible to see the newspaper the next morning, because they could not do anything about the replacent of the draft and the adjustnt of the layout. However, there should be no problem with tomorrow's evening paper.
'Okay, Lao Gu, please arrange a eting with the newspaper leaders and reporters. You choose the place, but it must be high standard. Today, we at Jiai are treating, so they must give their best tomorrow.'
For the big dinner that night, He Zhitao pulled out all the stops in serving the leaders, being extrely attentive and treating these uncrowned kings, who he would normally not even look at, like kings.
'Drinking, sure, I'll drink whatever you say, but tomorrow you must help us explain things properly. We've made the necessary adjustnts, but they actually said in the newspaper that we copied and imitated them? We don't care, but the staff below can't think straight, so please make sure everyone knows where we stand.'
Manager He was very tired after this round of drinks. He was fine with drinking, and he was also a seasoned drinker. He could easily drink a bottle or two of white wine, and he was fine with having seafood twice. As for entertainnt expenses, they would just be charged to the company account. The company's middle managent also ate quite heartily.
However, it was really tiring to smile and chat with a few people in their thirties who prided themselves on being scholars but couldn't stop talking about money.
It was past ten o'clock in the evening when the newspaper leaders and reporters who had co arrived. Each one received a red envelope. When they left, they were all drunk and swore that it was no big deal. 'What are we learning from them? They also think too highly of themselves. Other well-known international brands also have this image. Just let your mind rest. They'll have nothing to say when it's published in the newspaper tomorrow.'
The next day, He Zhitao called his boss as usual to report on the matter. Secretary Xu also got his instructions and put these newspapers at the bottom, with other newspapers from the central and provincial governnts on top, where the boss would normally not see them.
Sure enough, there was a follow-up in the morning edition of the city and business newspapers, again by the sa young girl, but this ti she talked about her inner beauty, not her brand design. 'Little brother, even if you dress exactly like , that's just the beginning!
Every product I offer you has gone through many rigorous procedures before it reaches the shelves, and all expired products are destroyed, so that you can buy and use them with peace of mind.
And did you know that I have hundreds of brothers and sisters all over the country? Because of economies of scale, the products I offer you are not only of good quality, but also affordable!
...
Little brother, have you rembered all this? Changing your appearance is just the basics. You still have a lot to learn if you want everyone to like you.
Hee hee! By the way, I still have a lot of tips to teach you. See you tomorrow!'
'Pat,' He Zhitao slamd the newspaper down on the table. This Youjia is good, it never ends. And he has the nerve to say that the price is affordable. Don't think we don't know, just those few stores you have in the business district, the retail price of the sa goods is at least 10-20% more expensive than the hypermarket!
He now understands that Youjia is obviously teaching them, but in fact, she is listing her own advantages one by one, and casually giving them a hard ti. Won are just won, even their ideas are so devious!
If Feng Yiping knew what he was thinking, he would definitely say, 'I'm obviously a 24K pure man, okay? And although my idea is a rip-off, it is warm and novel, without a hint of anger, and full of positive energy. What does it have to do with being an?
At noon, Xu Shuji called He Zhi Tao to give him so good news. The leader didn't even have ti to read the two newspapers. He had already put them away. The leader wouldn't read the evening paper when he got ho either, because he still had all kinds of docunts to read. It didn't matter if he did, didn't you arrange for an article today?
He Zhi Tao let out a sigh of relief when he heard this.
However, the next phone call made his heart sink again. First, the leader of the evening paper who had attended the banquet yesterday said that their manuscript had been returned by the editor-in-chief and would not be published. He would try again tomorrow.
Then the leaders of the tropolitan daily and the business daily called back and forth, saying that their articles were also not allowed to be published by their newspapers, and that it was impossible for them to be published tomorrow, but they would try again the day after tomorrow.
All of them said that they would try again, so how could He Zhi-tao feel at ease? He asked for the reason, but the other party was again evasive. In the end, he once again sought out Minister Gu of the publicity departnt of the head office, and was able to get the news indirectly that Jin Ling had returned to the provincial capital a few days ago and had dealt with the editors-in-chief or deputy editors-in-chief of these newspapers regarding the advertising pages.
'Gu, Brother Gu, then you help to arrange a eting with their editors-in-chief, and we'll go out for a drink together. I'll owe you one again.'
'Okay, I'll try, but I can't guarantee anything.'
'Thanks, whatever the result, I'll be in your debt.'
Jiai had already changed its image, and the seven stores that had aligned themselves with it were also very busy today. When many custors checked out, they would smile and ask, 'You must be the little brother!'
The younger brother is the younger brother, but there is a kid in front of it, which makes the people in the store feel uncomfortable, but they still have to smile and say, 'Don't be misled. Our image design was done by a Hong Kong company with reference to world-class convenience stores, and it has nothing to do with them.'
The listener just laughs, and everyone can see the cause and effect at a glance.
What's more, many elderly people will deliberately look at the sign on the shop front before entering the store. When they find that it says 'Jia i', they turn around and leave!
What is going on?
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