Luna is one day earlier than Blue Phoenix and opened simultaneously with the Yangcheng store on March 16.
Compared with Lan Fenghuang's publicity bombing, Luna's opening seed quiet, with firecrackers and several pairs of flower baskets open for business in Xidan, and the sa tune over Yangcheng.
How to distinguish between Blue Phoenix and Luna?
The forr is a large grocery store. What style of clothes it sells depends on the mood of the picker at the ti.
Liu Fen or Li Fengi think red looks good, so they will buy a few more red clothes. They think green looks good, and they will increase the purchase of green ones.
Luna is different. It has a designer. Chen Xiliang invited two designers. They have different styles, but Chen Xiliang asked them to rely on one big style as much as possible.
When you walk into Luna's store, you can experience this kind of order.
Opening quietly does not an letting it go. The first day's turnover is indeed a bit shabby. The store in Beijing sold less than 700 yuan, and the store in Yangcheng was even more bleak, only in the early 500s.
In the evening, Chen Xiliang called with a sad tone in his tone:
"Sister Xia, our first batch of goods shipped 200,000 yuan. If it can't be sold..."
"Don't worry, wait for editor Cui to work with the newspaper."
Xia Xiaolan does not prefer to open her own store, and put Luna aside. In terms of long-term developnt, Xia Xiaolan is more optimistic about Luna. Lan Fenghuang is a way to accumulate funds for Xia Xiaolan. She studies architecture and knows that real estate will be a sunrise enterprise for many years to co. The clothing business has been profitable throughout the 1980s and 1990s. Why did she let it go?
Lan Fenghuang is used to make quick money and also stock up on real estate for Xia Xiaolan, so that her mother and aunt have a stage to play their careers. That's it!
Luna is different. This is to be a brand, a clothing company, and long-term developnt. Although the money invested is from Zhou Cheng, now for Xia Xiaolan, let's not talk about exchanging all the net worth with Zhou Cheng. Small money can be confused. Used together... Luna's investnt was made by Zhou Cheng, and the business was shared by Xia Xiaolan and Chen Xiliang.
Her consideration for Luna is not to make quick money, even if it is the way of publicity, it is more high-end.
Chen Xiliang was caring but chaos, and was comforted by Xia Xiaolan, thinking of the previous arrangents, he could only wait patiently.
"By the way, have you contacted Wang Mingming's agent?"
"Contacted, but he said Wang Mingming is not very interested in our clothes..."
Xia Xiaolan and Chen Xiliang said that asking Hong Kong celebrities to shoot advertisents is not enough, but Luna can provide Ms. Wang Mingming with new seasons for free for life, which is regarded as a sponsor. This is the fa of Wang Mingming cheeky, obviously the other party is not a vegetarian, and I don't want to advertise Luna for nothing because of a little bargain.
Xia Xiaolan can't help it. Luna is a small seedling. It was a coincidence during the Spring Festival Gala. Wang Mingming didn't want it. She and Chen Xiliang couldn't force their clothes on others, right?
Xia Xiaolan gritted her teeth, "Send it or give it free of charge. Two specially customized items are given every season. The details must be different from mass-produced garnts, suitable for the star's stage effect. We can't force her to wear it or not. Sending is our freedom."
Anyway, Yangcheng is not far from Hong Kong, and the trustee can also bring it to Wang Mingming. Xia Xiaolan is still unwilling to give up this free human-shaped billboard.
If you don't wear it, don't wear it, and you will lose at most the cost of a few pieces of clothing and the cost of shipping.
If Wang Mingming wears Luna to attend a public event one day, Xia Xiaolan will dare to send a draft of "Ms. Wang Mingming is a close friend of the Luna brand" as long as she is spotted by Xia Xiaolan once. Ordinary people don't want to easily compare with Xia Zong. She ca from a sales background, and she can't change careers even if she can do it. Xia Xiaolan can beco Xia Zong step by step, and she has already stepped on her face.
This is a kind of comrcial thod, which may be a bit shaless, but Xia Xiaolan never thought about selecting moral pacesetters!
After success, these are all good talks, and later generations can even wash away the smuggled goods. Xia Xiaolan's ability to not touch those gray areas is already considered a strong sense of morality.
China is a big copycat country.
It is not that the Chinese people have no copyright awareness, but that they have been blocked by technology for many years. Without copycats, the economy will not develop so fast... In this environnt, a clothing brand in its infancy is required to have noble morals, and it can continue to make progress. Xia Xiaolan will Sneer.
Think that entrepreneurship is a girl manga, from start to finish are plug-ins?
To take advantage of Wang Mingmings popular publicity, one has to be a bit thicker. Who makes Wang Mingming beco popular now? Hong Kongs entertainnt industry is now radiating throughout Asia. Wang Mingming is not only popular in Hong Kong, but the mainland has not been reford and opened up a few years ago, so it is banned. Not only is the popular singer's slavish voice, not only the mainland, but also where there are Chinese, Wang Mingming is popular.
Chen Xiliang overfulfilled the task and asked Wang Mingming to sing on the Spring Festival Gala in Luna's version. If she changed to mainland actresses, Xia Xiaolan would spend this effort. The mainland actresses lack money. Why don't you wear the free sponsored clothes? Sothing wrong?
It really doesn't work. When Wang Mingming's consumption is started at the beginning of the opening, a well-known mainland actress will be asked to endorse and put an advertisent on TV.
CCTV's advertising ti can not afford to buy, buy local channels chant.
For the Capital Station and the Yangcheng Local Station, only these two places have stores for the ti being... Xia Xiaolan told Chen Xiliang about her thoughts, and Chen Xiliang also agreed: "Who stipulates that Hong Kong female stars must be invited!"
After all, Lao Chen, your tone is sour. It's not that you don't want to ask, but you can't afford to ask for it for the ti being.
Xia Xiaolan wanted to open it, "In the future, we will have money, please let the big nas shoot comrcials."
The big nas are not only advertising for luxury goods. Then the king of Asia has also been a spokesperson for tersbonwe for many years. Xia Xiaolan has an advantage that others dont. She knows who can stay red, and whoever is red will die by herself. Although she does not chase stars, people who can tell her who do not chase stars have the impression that she has always been active in the movie. Evergreen trees on the curtain.
After communicating with Boss Chen, Xia Xiaolan is waiting for the opening.
There are two stores in Xidan and Xiushui Street. She and her mother are looking after one of them. Comrade Liu Fen is busy now, and he is also temporarily serving as Lunas finance. Fen takes stock every day.
"You go to Xidan's shop. You may be busy over there, and your roommates, don't you all go there?"
Liu Fen has said so, and Xia Xiaolan has no objection. In the past two years, Xidan is more lively than Silk Street, and the flow of people in the two places cannot be compared. It must be the business in Xidan.
Because it was the weekend, the people in Room 307 got up early as usual and ran to Xia Xiaolan's house very early.
"You guys are too early?"
Xia Xiaolan hasn't gone to the store yet, and all the preparations were completed last night, so I can't rush today.
Su Jing rolled her eyes, "How many clothes do you think we really want to buy? It's because your house opened today to help!"
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