"How did it go?" Since the fax and open letter were sent out yesterday, Su Ziceng and Lin Ying waited anxiously by the phone.
At around 8 a.m., there were still no calls. An hour passed, then another, and there were no news on the phone, television, or even in the morning paper. The open letters and faxes that were sent seed to have sunk into the sea without any response.
"Logically, with such big news, the dia shouldn’t miss it, right?" Lin Ying was puzzled. It was understandable that the Model Union and Photographer Association didn’t react much, but the open letter sent by Sister Mu should have stirred so waves.
Jim ca in, babbling to Lin Ying, while Su Ziceng looked at their expressions, thinking he must seriously practice his English.
"No wonder," Lin Ying said after listening to Jim, and relayed to Su Ziceng.
"Several mainstream dia outlets received a large sum of advertising money, saying that ZARA and Mussen Jewelry would be advertising in newspapers and magazines for two quarters. As for the Model Union and Photographer Association, ZARA promised to stop using lin, and at the Designer Union, several designers accused of plagiarism have already sent letters resigning from the industry."
"Moreover, they have published an apology letter in Huaxia Daily," Sister Mu also rushed over, an open letter appeared on the arts page of Huaxia Daily, using sincere words and earnest tone. Pello and Wen Maixue reacted very promptly and efficiently, leveraging Wen Maixue’s good relations with the dia to first prevent unfavorable news from spreading, then apologized in ti before the news could spread further, thus keeping the public’s initially good impression of ZARA.
"Are we just letting it go like this?" Lin Ying was reluctant, just replacing lin was not enough to achieve their goal.
"By issuing the public apology, they’ve already given us enough face," Sister Mu knew well the characters of Pello and Wen Maixue; they would not issue an apology unless absolutely necessary.
Su Ziceng’s sense of victory did not last long, knowing the news also ant that lin could no longer make a na in the modeling world. Jim worried about another matter, "Have you noticed that those dia outlets that received large advertising amounts have had their advertising slots for several quarters fully booked, along with bus systems and screen ads in several departnt stores in Mo City, this ans..."
Compared to Bianjing City, Mo City can be considered the stronghold for Espr; now Espr in Mo City is also in its final preparation stage. The preparation stage might not need dia publicity, but that does not an it won’t be needed in the official business stage. Jim, being the director of Espr, obviously thought more deeply than Su Ziceng and others.
"We might not find suitable promotional ans in the early stage," after Lin Ying rejoined the group, the impact of lin’s incident would slowly diminish; they had to start considering the issue of print advertisents.
"Perhaps we can seek out foreign dia," Su Ziceng being the one who had stayed the longest in Country Z among the four, knew that the younger generation in Country Z especially had a noticeable trend of admiring foreign cultures. Since it’s tough to proceed dostically, perhaps that can focus their efforts on foreign dia.
"Reliance on the new Espr might not fetch mainstream dia," Jim, more familiar with foreign operations, knew that without hot figures or well-known brands, it’s insufficient to secure covers of international fashion magazines just through money, and Espr also needed to be prepared for not being profitable initially.
"Maybe, we can try another thod, to make them co to us voluntarily," Su Ziceng’s words were not taken seriously by Jim; getting the dia to co to you voluntarily is not an easy task. Sister Mu and Lin Ying exchanged glances after hearing this, falling into deep thought, needing so ti to consider.
After ZARA stopped using lin, she no longer received any gigs, and advertisers who were once eager to invite her turned away. lin, who just tasted fa, began to experience its bitterness. To avoid the dia, she had to return to her small apartnt, not venturing out daily.
One day, she finally received a call from her agency, asking her to attend a party in Japan. Dressed up lin also hoped to regain so leverage through this party. However, upon arrival, she discovered that the so-called party was a private gathering hosted by a rich businessman, where models were not professional but rely female receptionists from colorful venues. The attending businessn were hands-on with people, not treating her like a known model.
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