For a new TV show, losing buzz to other news on premiere day is akin to the groom running off with soone at the wedding—it’s not a good on.
Sotis, the premiere ratings decide a show’s ’life or death’.
Tonight, to build montum, the producers of "The Brightest Star" even bought a hot search spot.
Now look at it, it’s been pushed out past the top twenty.
In just a short twenty minutes or so, seven out of the top ten trending topics are related to Yang Ning.
——#Yang Ning Relationship#, #Yang Ning New Boyfriend#, #VG#, #ng Shu#, #Yang Ning/Duan Yiweng#, #Infinite Challenge#, #AMI Couple Sweatshirts#.
Even Douban and forums in Zone G were flooded with similar posts.
Although Guan Xiao has a large fan base, it couldn’t stop the nationwide eagerness for gossip.
In such a situation, how could a TV drama compete with the real-life scandal of an affluent young master falling for a starlet? It’s way more sensational and thrilling!
Posts about ng Shu’s family background quickly took the top spot on trending charts as well.
As a result, #The Brightest Star Premiere# fell out of the top thirty in trending topics.
"Can we just have so fun together?!" Yu Sui witnessed the whole drop in rank and felt powerless, almost fuming mad.
Compared to those in the lilight, Tang Li doesn’t have many dedicated fans, but they still tried their best to promote "The Brightest Star".
In the face of a nationwide frenzy, their efforts were just a drop in the ocean.
When netizens dug up that the Yang Ning and ng Shu families used the sa brand of toilet paper, it added another ’solid proof’ of their relationship; on Douban, even insiders revealed that ng Shu appeared at the recording of "Infinite Challenge" today just to et up with Yang Ning!
The more ’sweet monts’ they unearthed, the higher the buzz continued to climb.
Netizens were so obsessed with this couple that they didn’t even need the parties involved to respond.
By around nine in the evening, every major platform’s trending list was almost dominated by the na ’Yang Ning’, and as for the spot the producers of "The Brightest Star" bought, it had long been ’killed’ by netizens’ keyboards.
The main audience for weekly dramas is young won.
However, gossip is inherently a woman’s nature.
To stay at the frontline of gossip, missing a couple of drama episodes is nothing.
Being a woman herself, Tang Li understood this ntality all too well.
"Why don’t we buy another hot search?" Yu Sui suggested.
Buying a hot search now would only backfire; at best it would invite mockery from the netizens, at worst it would damage the drama’s reputation.
Yu Sui slumped her shoulders when her suggestion was shot down: "They’re all caught up in the gossip, who’s in the mood to watch TV broadcasts. What a coincidence that a ’relationship’ erupted tonight, I swear if Yang isn’t doing it on purpose, I’ll eat my cellphone live!"
The most important point—
Damn it, it’s all fake news!
"I don’t believe she doesn’t know she’s trending and yet chooses not to clear things up on Weibo imdiately, it’s either for hype or to suppress your new drama," Yu Sui lanted: "The jealousy of won is terrifying, just because Feng Qi chose you back then."
Tang Li didn’t check Weibo’s hot searches anymore.
If "The Brightest Star" doesn’t get good premiere ratings, the subsequent ratings data will need a miraculous turnaround based on word of mouth; otherwise, the drama will find itself in an extrely awkward position—either getting axed or airing in obscurity.
But reputation isn’t sothing the producers can boost just because they want to.
In recent years, no youth drama on Douban has scored above 6 points.
Even if the producers hired ghostwriters to inflate scores, in the end, the market will teach them a lesson.
A groundless relationship rumor can quickly dominate the entire online platform’s trending charts, thanks to the fueling of ghostwriters, and "The Brightest Star" being held back like this is definitely not just because Yang Ning couldn’t let go of Feng Qi refusing to be her manager.
In the end, it’s just the internal competition for resources in the entertainnt circle.
At the mont, there’s no overlap between her and Yang Ning’s resources, but that doesn’t an there won’t be in the future, and she’s almost ten years younger than Yang Ning. What Yang Ning is doing now is just nipping potential competitors in the bud.
Yang Ning isn’t the first or last artist in the entertainnt circle to do so.
Sotis, you’re hated not because you did sothing wrong, but simply because you unconsciously trespassed on soone else’s interests.
Just as Tang Li turned off Weibo, she received a WeChat ssage from Feng Qi.
Feng Qi told her not to bother with "The Brightest Star" premiere, to go back to filming in the capital after finishing the show, and ntioned that whether this show is a hit or miss, it wouldn’t affect the company’s plans for her. Clearly, he was afraid she might impulsively do sothing stupid that could attract negativity.
By eleven that night, a marketing account on Weibo had already posted the real-ti viewership ratings of "The Brightest Star".
[Film Porter]:"Real-ti ratings of Cloudlink 0.26, market share 1.61, this score... let’s have a mont of silence for our TV King Guan."
This WeiBo post made it to the top three of the hot search list by the next morning.
On her way to the high-speed rail station, Tang Li had already seen the premiere ratings of "The Brightest Star", averaging at 0.25, marking it as the lowest-rated show starring Guan Xiao as the lead. Her private ssages showed 999 , all filled with ’greetings’ from people everywhere.
In her fan forums, there was an uproar of criticism.
[Who Stole My Lollipop]:"I think Guan Xiao’s brain got caught in a door, quitting his good role as TV King to descend to us. Look, he’s landed on his face first!"
[Sleep Well No Sneezing]:"Haha, a lesson from the past for everyone! To the film and TV Kings, don’t pair up with new actors next ti, there’s not enough blood to suck! Heh, you all praised her for that cao in ’Original Sin’, just a few dozen minutes of screen ti, and now you see, this is her true acting ability!"
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