Chapter 548: Tiffany and 798
Translator: Lan Editor: Efydatia
The jewellery was actually well-received by Chinese high-end custors. It was originally only available for purchase in Hong Kong, but then it also beca available on the mainland. The most wonderful thing about the collection was that it included silver pieces that cost no more than 500 dollars.
For young people with good taste that wanted to satisfy their materialistic needs, the Tiffany silver collection, with its fine design and good quality, was the best choice.
Before the eting on the sales statistics in Asia, the president of the Asian-Pacific Area was over the moon. One month ago, he had been to Shanghai to cut the ribbon of the headquarters along with so local associations and governnt officials. Now he was returning to Arica to try to explain those strange sales to all the board mbers.
It was indeed very strange.
In just one month, the sales volu in China and Hong Kong had reached an impressive 30 million dollars, which was 70% of the total sales in Asia and 18% of the total sales all over the world.
This shocked the Aricans, who had spent a long ti trying to expand their business in Asia. They called the president of the Asian-Pacific Area back imdiately.
"The sales of customized and limited edition jewellery are increasing rapidly."
"The low-end silver collection has had a huge amount of sales. So of the most popular classic designs have already gone out of stock."
"Average-priced jewellery has not been welcod by the Chinese. We don’t have an advantage in the middle-aged and older target groups."
"In China, silver has no value compared to gold. According to traditional consumption concepts, people believe that silver shouldn’t cost this much."
The senior Tiffany executives finally realized what problems they were facing. China was a developing, rising country with a strong consumption potential in the high-end market. Young people in that country were inclined to accept novelty.
The PR departnt was concerned about its line of business. "By the way, Qin Guan is our global ambassador for the n’s collection. How are the sales going?"
The president was glad to answer that question. "I’ll ask the global supplying departnt for help. The collection is already out of stock in China in all 16 stores!"
Everyone rubbed their hands, eager to go all out in China.
On the main street of Chang’an Avenue the traffic was terrible. The only entertainnt for the drivers stuck in the traffic jam were the giant posters hanging outside the shopping malls.
Qin Guan’s posters were the most distinct. Thanks to Tiffany’s large investnt, his face occupied the whole building of the Wangfujing Departnt Store. He was wearing a black suit, his silver sleeve buttons and the card holder in his chest pocket attracting the public’s attention.
If one was interested in the jewellery set, they could drive directly into the underground parking area of the store. The won could buy one for their husbands.
The controversial Chinese actor caused a riot of a spectacular scale.
In the sa old 798 warehouse, the indie film directors had acquired an untranslated copy of Qin Guan’s film.
The 21-inch TV added heat to the scorching sumr night. Everyone remained silent till the end of the film.
"F*ck! That film could get an award at Cannes!"
"Is absurd black humor in the scope of indie films?"
"The cinematography was diocre."
Two jacks of a trade could never agree. After so angry comnts, everyone fell silent again.
"He is a really good actor though..." sobody murmured to himself in the quiet, lonely night.
"Yes, he saved the film."
"His face went well with the whole film."
Everyone nodded together. "I wonder why it did..."
They all fell into deep thought. Lost in their extre pursuit of reality, they had ignored the actor’s potential. The keen foreign directors hadn’t paid attention to his face though. They had focused on his nature and inner gifts instead.
"Did you watch ‘Blind Shaft’? He couldn’t have acted in that film."
"You are too narrow-minded. The dark makeup of the miners would have let the audience focus on his emotional performance. Who would care about his face?"
Everyone fell silent again.
"When will he return to China?"
"Soon, I think. During his speech at Cannes, he said that indie films would be his priority."
"Aha!"
"We are thinking of the sa thing, right?"
"We can set up a trap for him together!"
"Sure! He is our brother. We have to do it!"
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