Chapter 701: Chapter 684: Mainland’s First Branch Store
Liang Weibo acted swiftly; after a trip to the Forty-nine City, he settled both the store location and the land. As per Lu Jiaxin’s suggestion, the store was purchased, and as soon as the land was secured, construction began. They also started recruiting from society, offering extrely high wages for experienced jewelry craftsn. Successfully getting hired ant earning in a month what an average worker would make in half a year. In addition, there were bonuses and annual leave, but high rewards naturally had high demands.
Due to the high salaries, many people applied, eventually hiring eight individuals, one of whom ca from a family of imperial craftsn. His craftsmanship is beyond question, and Five Auspicious Jewelry offered a monthly salary of twelve hundred. However, there was a stipulation that he had to train apprentices. While not required to teach them the most coveted skills, he needed to impart useful abilities.
After two months of planning, Five Auspicious Jewelry’s first Mainland branch opened in late July. Following traditional thods, Five Auspicious Jewelry advertised in magazines and had people distribute flyers. Liang Weibo wanted to run TV ads, but Lu Jiaxin refused, opting instead to intensify leaflet distribution.
Several films and TV dramas under Wanjia Film and Television were being shown in the Mainland. Thus, the pamphlets also featured images of characters from these films and dramas wearing Five Auspicious Jewelry. The 1990s were a ti when Hong Kong culture was highly popular among Chinese people, enticing many upon seeing these promotions.
There was an 88% discount for the first three opening days, with a free necklace on purchases over five hundred. The prior effective advertising ensured a large crowd on the opening day. Fortunately, Five Auspicious Jewelry was a seasoned company with contingency plans in place.
Lu Hongjun had heard the news long ago and took the bus after breakfast to support the event. He was surprised to see so many people standing outside the store. Approaching, he asked, “Isn’t the store supposed to open today? Why isn’t anyone allowed inside?”
A young man being stopped smiled and said, “There are too many people. The manager of this store says only two hundred people can enter at a ti for thirty minutes.”
The branch of Five Auspicious Jewelry occupies a sizable storefront, boasting two floors, each over three hundred square ters. Despite the size, the sales staff consists of only forty people, so they can’t let too many people in at once; otherwise, they might not handle things well and sothing might go wrong.
Lu Hongjun was astounded: “Are all these people here to buy?”
The young man chuckled, saying, “Of course. The earrings, necklaces, and bracelets Wendy wears daily all co from Five Auspicious Jewelry.”
Lu Hongjun thought for a mont; he hadn’t heard anyone ntion Wendy before. Just as he was about to ask who Wendy was, a Five Auspicious Jewelry staff mber ca over with popsicles, distributing them to everyone.
Seeing soone trying to grab them, the security guards nearby imdiately stopped them and asked them to return to the queue. With a chaotic rush, distribution would be too risky; a swarm could lead to trouble.
July was still quite hot; Lu Hongjun looked at the long line ahead and decided it wasn’t worth waiting. He turned and left decisively.
At dinner, Lu Hongjun shared the bustling scene at the Five Auspicious Jewelry store with Lu Jiaguang and his wife: “There were many people squatting at the store’s entrance. Concerned about potential incidents, the store allowed only two hundred people inside, with the rest queuing behind. As a few left, a few more were let in.”
Having to eat alone at ho felt bland, so Lu Hongjun chose to eat dinner at Lu Jiaguang’s place. als conflicted in the morning, and the couple usually didn’t return ho for lunch, so they could only share dinner.
Wang Xiaojie worked today, planning to visit a few days later during her break, unaware of how popular Jiaxin’s jewelry company had beco: “That’s great; with such good business, the profits should be promising.”
“Who’s Wendy?”
The couple exchanged glances, shaking their heads in confusion. It was Lu Zhenzhen, a ninth grader, who cleared it up for them: “Wendy is the protagonist in ‘Legally Blonde.’ She’s not only an excellent lawyer; she’s also beautiful and well-dressed.”
When ‘Legally Blonde’ premiered, she had gone with her classmates on a weekend to see it, greatly admiring the female characters. These won were independent and confident, relying on their own efforts to achieve what they wanted, starkly contrasting dostic TV shows and movies.
Understanding dawned on Lu Hongjun, who remarked, “Those movie starlets, are the jewelry they’re wearing in films all bought from Five Auspicious Jewelry?”
Lu Zhenzhen replied with a smile, “Not bought, sponsored. It ans providing jewelry or outfits for characters in films and when audiences see them and like them, they’ll purchase, which is a cooperative relationship.”
Lu Hongjun thought this approach risky; if the movie or TV show flopped, the money invested wouldn’t be recouped.
Lu Jiaguang didn’t want to dwell on the matter; Jiaxin excelled in business, and worrying as amateurs was pointless. He brought up a topic that piqued Lu Hongjun’s interest: “Xiaojie, didn’t you introduce Director Chen’s niece to Lu Tao last ti? How are the two of them getting along now?”
Wang Xiaojie responded, “They’re seeing each other. My second brother’s wife is in a hurry, wanting him to marry soon. But the girl’s side feels it’s too soon to discuss marriage after just over a month of acquaintance.”
Lu Hongjun imdiately retorted, “I hope the girl isn’t stringing Lu Tao along while looking elsewhere.”
Wang Xiaojie’s mood imdiately soured. She had helped with the introduction; was he doubting her? Her goodwill had been repaid with bla and suspicion—why bother!
Lu Jiaguang explained helplessly, “Third Uncle, the girl just wants to spend more ti together to understand each other and see if they match in all aspects. I think it’s sensible; this way, they take responsibility for their marriage and themselves.”
Unfamiliar with their workplace, Lu Hongjun accepted that if Lu Jiaguang said it was fine, there probably wasn’t an issue: “Jiaguang, Xiaojie, now that Jiajie has repaid Jiaxin, can you help arrange sothing for him?”
A family without a woman lacks warmth. Lu Jiajie is still young and surely will remarry; since marriage is inevitable, it’s better to do it sooner, allowing them to help take care of the two children. Although Lu Jiaguang and Wang Xiaojie were good to the two kids, there’s nothing like one’s own ho. This is why, upon Lu Jiajie’s return, the siblings promptly moved back ho. Despite their uncle and aunt being kind and caring, his family’s ho is not theirs.
Wang Xiaojie said, “I had suggested Jiajie find soone earlier, but he said with so much debt, marrying would be deceitful, so I dared not look into it. Has he changed his mind now?”
“Previously, he had concerns; now that the debt is paid off, those concerns no longer exist.”
Wang Xiaojie, skeptical, insisted they must confirm with Lu Jiajie that he truly wants to remarry: “Given his current circumstances, finding a young maiden won’t be an issue.”
Lu Hongjun shook his head, stating, “Jiajie isn’t looking for a maiden; he wants soone who’s divorced without children, this way there’s no worry about treating Qiangqiang and Xiao Fengfeng poorly.”
Upon hearing this, Wang Xiaojie was convinced Jiajie was serious about seeking soone: “Okay, I’ll help look. But with remarriage, ideally, they’ll have a child together, forging new bonds.”
Lu Hongjun had inquired about this too, replying with a laugh, “Jiajie said having another child is fine, but it should wait until Xiao Fengfeng starts junior high.”
“Got it.”
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