Thud.
The next slide that Yoo-hyun showed was also unrelated to the semiconductor display.
“The reason why Retina Premium succeeded, and why OLED is rising. It’s all because of smartphones. Last year, smartphone shipnts were 300 million units, this year, 500 million units, next year…”
Smartphones were growing so fast, but investing in a different industry was unreasonable.
Yoo-hyun continued his speech silently in front of the puzzled people and looked at President Lim Jun-pyo.
He was curious and eager, as if he had reached his limit.
“As you all experienced, the explosive growth of smartphones completely surpassed the experts’ predictions.”
Yoo-hyun deliberately paused as he t President Lim Jun-pyo’s eyes.
He took advantage of the natural gap and President Lim Jun-pyo asked a question.
“What are you trying to say?”
“I’ll tell you right now.”
Yoo-hyun gestured in a situation where the attention was at its peak.
Swoosh.
The screen changed and the words ‘NEXT Smartphone’ appeared.
Behind it, there was a pair of glasses.
What is this?
Seeing is believing.
Instead of explaining to the doubtful people, Yoo-hyun imdiately played the prepared video.
-Google’s vision of the future smartphone is, not carrying it around, but just wearing glasses…
English subtitles flowed on the screen, and a person wearing glasses appeared.
It looked like a normal pair of glasses, but there was information on the glass like a smartphone screen.
The people wearing glasses moved their hands in the air to check the information.
Of course, it was not a real video.
It was a video that Google used to persuade the Future Product Research Institute to make a 0.9-inch semiconductor board.
The video that Hong Il-seop, the executive director of the Strategic Product Group, got through the Future Product Research Institute, left a strong ssage in people’s minds.
Google was preparing for the next-generation smartphone.
There was no need to talk about the growth potential of the non-existent smart glasses, as the explosive growth of smartphones ca to mind.
It was thanks to the groundwork that Yoo-hyun had laid in advance.
Thud.
Yoo-hyun turned the next page, having drawn the intended picture.
Only then did the concept of a semiconductor display that could achieve ultra-small and ultra-high resolution co to mind.
It felt like he had linked Google Glass and the semiconductor display, and Park Beom-jin, the executive director, raised his hand to object.
“What’s the point of showing us that smart glass? You can’t project an image on that transparent glass with a 1.8-inch semiconductor display.”
1.8 inches was the size of a small lens.
It was impossible to attach that board, which was not even transparent, to the glasses.
It was true, but the premise was wrong.
“1.8-inch panel?”
“Didn’t you negotiate with the Future Product Research Institute and Shinwa Semiconductor to comrcialize the one you made last ti?”
“That never happened.”
Yoo-hyun shook his head, and this ti, Song Pyeong-su, the executive director of the Production Technology Center, intervened.
“Then are you saying you’re not going to comrcialize it?”
“No. If it was a technology that wasn’t ready for comrcialization, I wouldn’t have been here.”
“Then what are you going to do?”
As Song Pyeong-su said, everyone was impatient.
The only ones who had a different expression here were Hong Il-seop, the executive director of the Strategic Product Group, and Oh Ju-hwan, the executive director in charge of managent innovation.
Especially, Hong Il-seop, who already knew everything, admired Yoo-hyun.
‘He’s playing with them.’
If he had started with an impact from the beginning, he might have finished the job without a fight.
But Yoo-hyun deliberately delayed and provoked a fight.
It was to crush the opponent with a bigger twist.
His intention seed to be exactly right, as Yoo-hyun opened his mouth.
“It’s a 0.9-inch HD panel.”
Thud.
The specs of the panel appeared on the switched screen.
Unlike the existing HMD, it was attached to the side of the glasses, not in front of the eyes, and used like a projector.
This technology, which projected an image on the glass through a lens, was a secret project that the Future Product Research Institute had prepared.
Questions poured out without going into the details of the technology.
“Are you saying Google is the custor?”
“The semiconductor board price is too expensive to compete, right?”
“Even so, will this sell?”
Yoo-hyun didn’t respond, and the questions beca more intense.
When the atmosphere reached its peak, Yoo-hyun pressed the button.
-Custor: Google
Quantity: 10 million units/year
Production ti: 2Q 2012
Semiconductor board price: $15
Buzz.
As soon as the concrete figures of Google and 10 million units ca out, the atmosphere heated up.
There were less than six months left until the production ti, so they had to move right away, but that wasn’t important.
“Are you really saying that Google promised 10 million units?”
Oh Ju-hwan, the executive director in charge of managent innovation, answered directly to Song Pyeong-su’s question, whose eyes widened.
His words had the power to turn the simple numbers into facts.
“Yes. We received a contact from the Future Product Research Institute and Hansung Electronics Promotion. There is room for negotiation, but the investnt possibility is enough.”
“What the hell…”
Before Song Pyeong-su could be confused, Yoo-hyun nailed it.
“10 million units is only 5 percent of the smartphone market. What about next year?”
“…”
Of course, Google Glass didn’t do well in the past.
But at this point, where Apple and Google had a frozen image, there was no need to argue about sothing that didn’t exist.
Rather, it was easier to think that Google was making a product that would overtake the Apple Phone.
President Lim Jun-pyo seed to think the sa, as he rolled his eyes quickly.
Then, Kim Han-ho, the head of the mobile business division, asked sharply.
“The board price is $15. Do you know that the price of a 9-inch tablet panel is that much?”
“Yes. Of course.”
“That expensive board, plus OLED, will cost about 12-inch panel price. Just 0.9 inches.”
“That’s right. The 12-inch panel price is $20. If we take a 10 percent margin, we’ll make $2 per sale.”
“What does that an?”
It was the mont he had been waiting for.
Yoo-hyun showed the next content to nail it down.
-Semiconductor board price: $15
Panel cost: $20 (estimated)
Panel price: $50
As soon as he saw the numbers on the screen, President Lim Jun-pyo spat out a harsh word.
“This is crazy.”
He quickly took back his words and asked with a flustered expression.
“You’re selling 0.9 inches for $50? That’s more expensive than a 20-inch monitor panel?”
The answer was again given by Oh Ju-hwan, the executive director.
“Yes, sir. That’s what we got from Electronics.”
“How can this be? If you sell 10 million units, how much is that?”
“About 360 billion won.”
“How much is the factory investnt cost?”
“200 billion won.”
As Oh Ju-hwan answered briskly, President Lim Jun-pyo calculated simply.
“Simple calculation, it’s 160 billion won. That’s the level of last year’s operating profit.”
“Of course, there are things that will change since we haven’t started yet. But it’s a very promising story.”
“Right. And we can even get the title of the world’s first.”
President Lim Jun-pyo smiled satisfiedly.
Park Beom-jin, the executive director who was burned inside, cautiously tackled.
“Sir, you can’t just calculate it like that. If we convert part of the OLED factory, we won’t be able to produce OLED panels potentially…”
“Park, are you in charge of technology or production?”
“I was just giving you my opinion.”
But Park Beom-jin should have known that his opponent was Lim Jun-pyo, who had a hot temper.
He never backed down once he got hooked on sothing.
As if to prove it, he imdiately called Yoo-hyun’s na.
"That’s enough, Han. "
“Yes, sir.”
“What do you think? Do you think it will really work?”
“It depends on Google’s will. The scale will be determined by them. Of course, I can’t guarantee that it will get bigger.”
“Oh, you’re saying it’s done now.”
“Yes. There is no problem with the initial product shipnt. However, we have a problem that our personnel and equipnt need to be attached quickly.”
Yoo-hyun tried to get what he wanted by reassuring President Lim Jun-pyo.
“Personnel?”
“Yes. It’s a part that requires a lot of technology, so we need developers, process engineers, and production staff.”
President Lim Jun-pyo rolled his eyes once and nodded to Hong Il-seop, the executive director.
He seed to have already made up his mind, and his expression was firm.
“Hong, make a team. Call it the Future Product Team.”
“Got it. How about the personnel?”
Hong Il-seop asked calmly, hiding his joy.
He had already received a list of personnel from Yoo-hyun, but there was no reason to cause trouble by bringing it up now.
As expected, President Lim Jun-pyo took care of it himself.
“CTO guys are idle. Attach everyone who is not on the main project.”
“Sir, that’s…”
Park Beom-jin, the executive director, made a desperate expression, but it was useless.
“Did you see the numbers and not go blind?”
President Lim Jun-pyo pointed to the screen with his finger, and Park Beom-jin’s mouth closed imdiately.
“…”
“Sa goes for the business division and the production technology center. Give Hong whatever he asks for.”
“Yes. I understand.”
Yoo-hyun smiled inwardly at President Lim Jun-pyo, who made everyone lower their heads.
‘He’s still the sa as ever.’
It was the sa in the past Apple product review and the Retina Premium presentation.
He never backed down once he got hooked on sothing.
He was the kind of person who would call right away and make things happen even if he was far away.
Yoo-hyun was reminded of his old mories.
“Again? Oh, equipnt. Oh, executive director.”
President Lim Jun-pyo clapped his hands and looked at Oh Ju-hwan, the executive director.
“Yes, sir.”
“Raise the factory investnt plan right away. Buy whatever equipnt you need, and make sure you et the deadline. Got it?”
“We’re already preparing.”
As Oh Ju-hwan bowed his head, President Lim Jun-pyo looked around and emphasized.
“Rember what I said. Don’t spare any support for Han. Not just personnel and equipnt. Anything he asks for, food, drinks, whatever, buy it for him.”
“Yes. I understand.”
They all had bruised egos, but no one could refuse.
That’s how fierce President Lim Jun-pyo’s montum was.
He gave Yoo-hyun a friendly smile.
“How about that? That should be enough, right?”
Yoo-hyun suppressed the laughter that ca out and bowed his head.
“Thank you for sorting it out.”
“What are you talking about? I should thank you. You did a great job.”
With that one word from President Lim Jun-pyo, the not-so-long TF launch ceremony ended.
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