Chapter 954: Chapter 712: Flying to Magic City
Chen Pingsheng and Song Yanxi stayed in Guangzhou for a few days before returning to Magic City.
Along with them, Er Piya and Little Third Chen Lu also went back together.
Once the transition of TikTok shares and Teng You dia is complete, Zhang Wanyi called Chen An’an to Tengyou Headquarters to discuss taking over the largest comrcial group in the entertainnt industry.
Tengying Entertainnt.
An’an, from a young age, played a little boss at Tengying Entertainnt and knows many of the top A-list stars here.
Especially the current queen of TV dramas, who even looked after her when she was young.
At Tengying Entertainnt, there’s no old guard to stand against her.
Because the veterans here are top-tier celebrities, or big directors and producers.
Their ways of making money don’t clash with the group’s interests.
Stars need to earn high inco through gigs and brand endorsents.
And when it cos to comrcial endorsents, it’s Er Piya’s Wanda that has the most.
The biggest problem for Tengying Entertainnt is still how to increase the group’s profitability.
Tengying Entertainnt’s peak period was actually during the years her father managed from 2013 to 2017.
During those years, no matter what projects Tengying invested in, they were sure to make money.
Later, due to the well-known epidemic, most projects were directly put on hold, resulting in significant losses for several years.
The stock price also dropped from that ti.
Now, the movie market has recovered, but the total annual box office revenue in the country is about fifty to sixty billion.
And still, this has to be shared with foreign blockbusters, as well as dostic theaters.
The actual profit continues to decrease.
Even investing in the once hot Nezha 2 only offered a brief warming period.
As ti goes on, it goes back to how it was before.
“An’an, won’t you be able to see any celebrity you want from now on?”
The Gui Gui Girl said enviously.
“Celebrities are only stars in the eyes of external fans. To us, a regular celebrity is not as valuable as an internet influencer.”
Internet influencers now earn much more than average celebrities, plus most skillful actors have shifted to filming short dramas.
It’s much more challenging to take over Tengying Entertainnt compared to Snacks Dash.
If Snacks Dash can just rid itself of managent inefficiencies, making money is still quite easy.
Tengying Entertainnt is different; you have to continuously produce blockbuster movies and hit TV dramas.
Fortunately, Tengying Entertainnt has a large enough foundation and a whole bunch of top stars to hold the ground.
An’an spun the chair around once at the CEO’s desk; Tengying Entertainnt’s headquarters used to be in Capital City.
Then it moved to Magic City, and then to Guangzhou.
The headquarters building has a total of thirty-nine floors, and the one she is sitting on is the thirty-eighth floor.
The top floor features an open-air swimming pool and a party area, very luxurious.
“An’an, if we want to beco celebrities in the future, couldn’t you make it happen with just one word?”
“Be what celebrity? Being a celebrity is not fun at all. You guys sit here for a while, and I’ll call Auntie Liying to co and chat.”
Zhao Liying is still very close to her, and she’s already financially independent, one of the big bosses in the circle.
The reason she is still acting is purely because of personal interest.
Zhao Liying was not in Guangzhou; she ca over from Zhejiang, arriving at the group headquarters in the evening.
An’an prepared a private dinner for her on the top floor. When Zhao Liying was younger, she generally dressed like the girl next door.
Now she has beco quite queenly.
“An’an, did your father hand over Tengying Entertainnt to you to manage so early on?”
“Yes, Dad even got a lot of shares back.”
“Your dad really trusts you.”
The two share a very familiar relationship, not the least bit formal. Although Zhao Liying has tens of millions of fans, they are mostly those who enjoy watching her dramas.
Her achievents in film are not much better than those of Liu Yifei at the ti.
The two are about the sa.
“The reason I called you back this ti is to specifically ask for your opinion; I’m still not very familiar with the entertainnt industry.”
“Is that so?”
Zhao Liying introduced so industry situations to her, roughly aning that now, whether it’s TV dramas, movies, or even short dramas, all need to be of high quality.
The past decade of traffic in the entertainnt industry has proven one thing.
Traffic is just fans enjoying themselves among themselves.
Invest in their idols to make movies, and they will just lose everything without any gain.
Whenever idols participate in movies or projects, the general audience avoids them like the plague.
Especially now, with the short drama market’s influence, unless it’s truly high-quality, it’ll be easily overshadowed by short dramas.
Previously, Tengying Entertainnt, like most film companies, fell into a lot of traffic star traps.
Those years coincidentally were when her father was not managing the group.
Tengying Entertainnt’s decline also started from then.
Yet, no one blad her father, because several years ago, Chen Pingsheng used Teng You dia to acquire the declining Tengying Entertainnt.
It was also to help everyone cash out in ti.
Zhao Liying herself gained over two billion in cash from that cash-out.
The top-tier celebrities who joined around the sa ti cashed out billions more or less.
For this reason, even though Tengying Entertainnt is not doing well now, no one blas her father.
Her father did his best and never let any of them down.
So, Zhao Liying is wholeheartedly welcoming An’an’s takeover of the group.
The rest of the top-tier stars are similarly supportive, as long as Tengying Entertainnt continues with An’an’s father’s strategic decisions, they will lend her their full support.
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