Chapter 609: Chapter 402 Tengyou Night
The popularity of short videos might not just be about watching clips.
It’s an era for the youth.
Zhang Jingjing, who renad herself Dao Xiaodao, released her first quick-change head toss video in March.
Casually switching between elegance and glamour, she brought delightful sensory stimulation to the youth who enjoy such videos.
Then it went viral.
It was so explosive that the entire Tengyou Shenzhen division was astonished, and within just three days, countless people started imitating her.
...
This also brought her even more traffic.
Unsurprisingly, Zhang Jingjing beca a sensation.
She skyrocketed so quickly that she moved from the newcor group straight to the elite internet celebrity group.
This ant she could soon beco a ga internet celebrity with tens of millions of fans.
And this ascension would be very rapid.
Promoting to the elite group has clear benefits, such as access to high-level star resources from Tengying Entertainnt.
With star resources shielding her future, she could also frequently attend top-tier internet celebrity gatherings.
The benefits were innurable; she could imdiately enjoy the best treatnt from Tengyou if she agreed.
Naturally, Zhang Jingjing was keen, but she didn’t forget that it was Chen Pingsheng who had made her famous.
So, her first move was to seek his opinion.
Chen Pingsheng told her not to hesitate, as his purpose here was not to just promote a few internet celebrities but to explore how real industries could leverage short video traffic.
He believed this would undoubtedly be a critical topic for traditional industries and entrepreneurs over the next five to ten years.
Under nurous envious eyes, Zhang Jingjing left the Tengyou Shenzhen division and headed straight to the Guangdong headquarters.
Where her future would be safeguarded.
In mid-March, another exciting news circulated in the Taobao affiliate circle.
A smiling girl at a university in a small southern city uploaded a few of her smiling selfies on TikTok.
Due to her pure and sweet appearance, she won the heart of many boys.
It was no surprise that her short video went viral, after all, people go viral on TikTok daily.
What really made her go viral was the toothpaste referral link in her video.
This link was familiar to those in the Taobao affiliate circle, as it was sourced from there.
Because of this toothpaste shopping link, the university girl earned US$810,000 in pure commission.
She didn’t need to handle shipping or after-sales; this is what being a Taobao affiliate entails.
Earning a commission by sharing links to Taobao products for custors to purchase.
Upon this revelation, the Taobao affiliate circle was shocked.
This was followed by a massive shift of affiliates to short videos.
Not only the affiliates were shaken by the power of short videos, but also so struggling physical stores known for their video sketches.
They were the first to transition towards becoming internet-famous stores.
It used to be said that a good wine needs no bush, but now even the best wine needs to drive traffic, otherwise, it might not sell as well as the neighboring Xiaomi broth.
Previously, Chen Pingsheng rarely paid real attention to Teng You dia, nor cared much for the developnt of short videos.
Only after spending half a month here did he truly feel that an era dominated by young short video users was upon us.
This era won’t shift due to people’s desires, and given its current rate of developnt, no one can predict the ultimate outco.
After the initial accumulation phase, a company needs to find ways to monetize in the mid-phase.
TikTok is no exception.
It first launched a program called Dou which went unnoticed.
Dou simply ant users could pay for traffic, but nowadays if people slightly improve their video quality, they definitely won’t lack traffic.
Thus, the introduction of Dou didn’t significantly profit Douyin Group, and later it still relied on sales-driven content.
However, in the past two years, Taobao has launched its own live streaming e-comrce and even held live streaming competitions.
The winning contestants received substantial support from Taobao, and phrases like “Oh my god” made Li Jiaqi famous.
Another one is Wei Ya, who, like Yao Anni, transitioned from a brick-and-mortar clothing store.
Both of them have now beco explosively popular.
Each year, just from personal live streaming sales, they earn five hundred million or even over a billion .
It seems the era of short video live streaming e-comrce might really be arriving.
“Uncle, I can’t bear to leave you.”
After Zhang Jingjing left, only Huang iyu, the biker chick, remained in their group.
Unsurprisingly, she was also about to beco popular.
The headquarters invited her directly into the top-tier influencer group.
Chen Pingsheng, the new content operations specialist, also left so legendary marks at the Tengyou branch.
Especially since he drives an Aston Martin to work.
“Don’t be insincere. Isn’t moving to the headquarters’ influencer group always been your dream?”
“You’ve seen right through .”
Huang iyu, an extroverted girl who also liked to act spoiled, said, “Uncle, without you, I might never have had the chance to join the headquarters in my life. I can’t repay you enough, how about I sneakily repay you later?”
“Not proper. You’re only twenty and I’m thirty-five. You should just head to the headquarters and report there. Who knows, we might still et again in the future.”
Well then… Giving you the perfect opportunity and you’re not seizing it.
Huang iyu also left, not from Teng You dia, but to Guangzhou Baiyun Headquarters.
Once she was gone, their group had no new mbers.
Bai Qi ca to find him, speaking very politely, “Old Chen, are you really not going with them?”
“I’d better not.”
“Well, okay then.” Bai Qi took out a tablet, handed it to him, “You’re popular now, countless newcors are rushing to have you ntor them, pick anyone you want!”
Chen Pingsheng didn’t take the tablet from her hand, but instead asked, “I rember that our group is going to hold a Tengyou Night at the end of March, right?”
“Yes.” Bai Qi was obviously looking forward to it.
“Tengyou Night is really a major event for our group and the entire influencer circle. Not just influencers, but nurous top celebrities, even several vice-presidents from TikTok will be attending.”
“Oh, I think I’d like to attend this year too.”
“You want to go?”
Bai Qi thought for a mont and said, “Normally, with your position, you definitely wouldn’t be able to go, but since you’ve developed two big influencers in such a short ti, our division will definitely secure a spot for you.”
Chen Pingsheng smiled and remained silent, knowing he wouldn’t be attending in his current role.
He ca here also wanting to truly understand short video platforms and possibly the future combination of short video and traditional industries.
He had been here for almost half a month now, having nearly grasped all he needed to know.
Next, he would need to talk to the founder of TikTok.
To see if he could buy so shares, no matter how high the valuation; he’d still want to buy so.
A few years ago, he missed a chance to make a fortune.
Back then, Douyin’s founder, Zhang Yiming, ca up with fundraising plans to Tong Zelan and Shen Nanpeng.
He happened to be there; nobody accepted the valuation of seventy billion dollars.
He had to admit, that was a misjudgnt.
As for buying in now, it’s probably going to be several hundred billion dollars in valuation.
The specifics could only be discussed upon eting.
Chen Pingsheng didn’t choose a newcor, letting Bai Qi select any two would be fine.
He wouldn’t be staying here too long, just until he attended Tengyou Night.
He definitely had other things to attend to, it had to be said that Tengyou, under the leadership of Chang Fu and the current team, was developing quite well.
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