The tis are developing quickly.
From the advent of the mobile internet era starting in 2010, to the current undeniable rise of short videos.
It has only been a few years.
For Pingsheng, he had been dedicated to traffic managent from an early stage.
It could be said that wherever there was traffic, there was his comrcial company.
Yao Anni’s current achievents are not bad, at least she is quite satisfied with them.
But for Pingsheng, it was just so-so.
During the bonus period, one could earn tens of millions a month; once it was over, it might be just a few million left.
Most young internet celebrities are like this, they shine for a while, and afterward, they go back to whatever they were doing before.
That’s why he needed to plan ahead, creating a dual channel consumption market that integrates online and offline.
No matter what, the service trade is still the largest daily consur goods market in the country. Stay updated with .Côm
Although traditional clothing fields have seen worse days with each passing year under the impact of the internet.
But that doesn’t an there’s no opportunity for clothing stores.
On the contrary, the rise of short videos has given them a chance.
First of all, from a business perspective, the reason why online clothing stores can sell at such low prices.
The main reasons are a few, one being no storefront costs, and the other is many manufacturers directly connecting with custors.
Without middlen making a profit, prices are naturally low.
Just these two reasons alone can eliminate all information asymtry, shattering the nurous small or individually-owned clothing stores.
But it’s only the smaller rchants that can be eliminated this way.
Small business owners who have operated on Taobao know that the idea of there being no difficult businesses under heaven is just a joke.
Let’s say you want to sell a product, you must spend money on Direct Hit.
That is, pay-per-click advertising.
Only then can your product be displayed at the forefront of the custor’s view; otherwise, among thousands of products.
If you don’t raise your Direct Hit bid, no one will see your product at all.
Let alone selling it.
And Taobao’s pay-per-click advertising isn’t a post-transaction paynt; instead, as soon as a custor clicks, you have to pay an advertising cost of one or several yuan.
This undoubtedly is a critical hit for small rchants; many of them selling a few thousand yuan’s worth per day.
Yet at the end of the month, they can end up losing tens of thousands, and that’s why.
Direct Hit and Baidu’s pay-per-click advertising are essentially identical.
Of course, it’s extrely beneficial for capital, because no matter if the custor makes a purchase or not, they still earn as soon as soone clicks.
This cost turned out to be far higher than general rental costs.
Direct Hit is also Taobao’s most profitable revenue tool.
It was probably around 2013 when you needed a starting capital of at least a million yuan to be suitable for major category entrepreneurship on Taobao.
Because you can’t even afford the cost of Direct Hit.
Offline stores have rent to pay, while online operations require you to burn money on pay-per-click advertising fees.
Online, one can directly connect with source factories; offline, after investing one billion, the expanded channels can even secure goods at the lowest price directly from those super-large factories based on order patterns.
Comparing the two, the costs are actually about the sa.
The key is still the battle for traffic.
This is also the main reason why Pingsheng decided to invest one billion in Yao Anni. He had Teng You dia and Xin Teng Live Streaming in his hands.
The traffic he could provide was definitely much greater than the usual type of internet shops.
Taking all the above factors into account, he could operate a traditional clothing store.
And he could do it very well.
That is the influence of short videos; they will redefine traditional industries.
Perhaps in no ti at all, all physical stores will need to integrate with short videos in order to survive.
Yao Anni’s online sales certainly cannot be abandoned; it just ans walking on two legs.
It also requires combining with the developnt of offline stores.
Pingsheng talked with her for over an hour, as long as she decided to take this route, then he wouldn’t just provide money.
He would also allocate a very decent offline physical store managent team from within the group to assist her.
For him, this was completely familiar territory.
After all, the enterprises he took public were basically all chain operation models.
Yao Anni was still quite excited, after all, once the one billion investnt was allocated, she leapt to becoming a super startup in the fashion industry.
In the future, if she succeeded, she could even beco the CEO of a listed company.
From a social status perspective, that was far beyond what a web celebrity fashion blogger could compare to.
After much thought, she decided to go for it.
As for the specifics of business operations, Chen Pingsheng didn’t say much because a team would later coordinate with her.
The core strategy was just four words: high quality, low price.
If these four words could be achieved, most traditional businesses could basically succeed.
His was no exception; it just required higher standards.
For instance, high quality ant comparing with all products of the sa type.
And low price was not about competing with the clothing store next door, which would be aningless, but about comparing prices across all channels, online and offline.
Only then could real custor recognition be gained.
Because nowadays, people are accustod to checking prices online when shopping.
One billion wasn’t too much, at least for Chen Ping, that was the case.
However, for Zhou Ye and ng Ziyi, who had just joined the group, it was still quite novel.
After all, they witnessed the birth of a ga project over the course of a al.
How could it not be novel?
Stars, to so extent, are just tools for capital to obtain traffic.
In the afternoon, Tong Zelan and Shen Nanpeng ca over together again.
Both were towering figures in Magic City, and whatever they discussed together would not be trivial matters.
Shen Nanpeng had the title of "venture capital deity" within the country, and he had also migrated to Singapore.
He had deliberately kept a low profile in his country recently, with much intention of exiting the public’s view.
Tong Zelan was different, though. She didn’t need to migrate, but her investnt companies were all established overseas.
Held by overseas groups.
Whereas Chen Pingsheng chose to closely follow the national strategy.
Three different paths in seemingly different directions, but they were all to avoid so unpleasant matters.
The dostic economy was in a period of transformation, and while housing prices might not be at their historical peak, they weren’t too far off either.
Many wealthy people had realized this.
Therefore, there were increasing international reports of "Huaxia Aunties" speculating in gold everywhere.
In reality, it’s mostly the wealthy class; they believe that putting more money into the real estate "reservoir" is no longer safe.
That’s what led to the news of overseas aunties buying up an entire bustling street’s worth of gold shops.
And such news kept erging.
A number of wealthy natives were gearing up to shift their money into hoarding gold, inevitably leading to a long-term rise in gold prices.
For ordinary people, this was a great piece of news for making money, but not so for them.
The gold market was still only bearing a very small portion of the overall capital, and another wave of the wealthy were preparing to flood into Vietnam. With the current model of property speculation, they planned to join forces to drive up property prices there.
Back in 2014, the Vietnam National Assembly had anded the Housing Law, lifting restrictions on foreigners buying houses.
The only two conditions were that foreigners could only buy one unit in a residential area and property rights lasted for only 50 years.
However, marrying a local woman could change that to permanent property rights.
With the cunning of Huaxia people in property speculation, these two limits were almost as if they didn’t exist.
When Huaxia houses can no longer serve as a capital "reservoir," do you know how great the impact would be on neighboring countries?
Take current Vietnam for example; ever since Huaxia speculators entered, local city housing prices have started skyrocketing.
In Ho Chi Minh City, prices soared from an average of three to four thousand to more than ten thousand in just about a year.
And so luxury houses even surged to forty to fifty thousand per square tre.
You should know that the local average salary is less than two thousand, yet housing prices have risen forcefully to fifteen to twenty thousand.
Work for a year without eating or drinking, and you could afford just 1.5 square tres.
As speculators’ fortunes skyrocketed, they drove even more speculators to flood in.
This is the impact on so surrounding markets after the turning point in Huaxia’s real estate market.
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