Magic City.
Xin Teng Live Streaming headquarters building.
A massive sales-driven livestream had shown everyone the future potential of livestream sales.
After spending so ti in Capital City, Chen Pingsheng had taken a plane to Greater Magic City.
Unlike last year’s full-fledged advance into Magic City, this year he already owned nurous businesses there.
Antler Coffee, Tenghui Departnt Store, Tengsheng Fresh Produce, including Water Cloud Space, and the Trainee Contest, among others.
Now, he had added a major enterprise in the short video field to his portfolio.
Previous visits here felt sowhat unfamiliar, but this year it felt just like coming ho.
Chang Fu had welcod him at his own headquarters building, along with a few of the company’s top female broadcasters who had the highest number of fans.
Like Qiao, Mingming, Futuan, and others.
Previously, Chen Pingsheng hadn’t delved deeply into this industry; now, he was here to listen to Chang Fu’s future plans.
Overall, the industry first took root in content, then relied on entertainnt livestreaming or sales to eventually monetize.
If you trace back to the earliest period of livestream sales, it would be TV sales.
Now, it’s not just about pushing short videos.
The largest dostic e-comrce platform, Alibaba, has also started to exert effort in this arena.
Before the official launch of Taobao Live in 2016, the shopping platform Mushroom Street had quietly launched a livestreaming feature, but it had not shaken the industry.
The launch of Taobao Live was what truly sparked a trend in the industry.
When the giants enter the fray, it signifies the ergence of a whole new competitive track in the shopping realm.
Whether it was Qiao or Mingming, seeing the big boss quietly looking over financial statents, neither dared to make a sound.
The big boss looked unremarkable, but he still had quite a presence when he was quiet.
Mainly, it was his status; in comparison to them, these top internet celebrities, it was much higher.
After Chen Pingsheng put down the statents, he said,
"Indeed, not bad. You guys have made rapid progress these last two months. I will call Bai Xin, you can contact her for any celebrity resources you need."
"Also, those girls in the Trainee Contest, you can let them try carrying goods as well."
Chang Fu was very excited; although these were just a couple of simple instructions,
it also ant they would beco one of the first livestreaming companies to have complete access to all-star resources in the livestream racing track.
One step ahead, leads to being steps ahead.
Keep in mind that Tengying Entertainnt now is a massive entertainnt group with a nearly thirty billion market value.
Second only to those two established giants.
Their influence in the entertainnt industry is extrely profound.
Chang Fu said, "This year’s goal is to cultivate ten top internet celebrities with over ten million fans each, also to establish a complete livestreaming sales channel, and sign more excellent internet talents."
Overall, Xin Teng Live Streaming is still centered around sales.
Once Magic City is fully developed, he plans to establish branches in several first-tier cities such as Capital City, Guangzhou, Shenzhen,
and offices as well.
Chen Pingsheng won’t be managing these specifics; when the racing track is chosen correctly, everything yields twice the result with half the effort.
Once the racing track is chosen incorrectly, it’s definitely a case where choices outweigh efforts.
Just look at Bobo Milk Tea going public within a year, while Fei Yangyang struggled bitterly for three years.
Today’s livestreaming industry is also similar; it’s essentially a brand-new racing track.
The competitors are more likely succeeding by luck.
Like the platform’s hottest single act, Drunk Alone, MC Tianyou.
Before his rise, he was just selling skewered at and working as a cashier in an internet café.
Now, he has beco explosively popular online, with influence among the youth that is beyond imagining.
His livestreams can gather over three million concurrent viewers.
After becoming famous, he has beco unrestrained, daring to say anything.
Chang Fu even considered signing such a person, but Chen Pingsheng directly refused.
After watching a few minutes of his livestream, he felt this person would definitely run into trouble.
Again, if making money doesn’t have a process, it’s too easy to be blinded by large amounts of money,
leading one to lose sight of oneself.
Chen Pingsheng could only say, short videos have given too many young people opportunities.
And these opportunities have co too quickly, even filled with impatience.
Just think, in the past, for an ordinary person to earn their first million in life,
it was so difficult!
Three years was considered a miracle, five years was just getting started, and having that much savings in ten years ant you were very successful.
And now, just because of a few words or a short video,
suddenly becoming massively popular online, then starting a livestream and making a million in three days.
The speed of it is simply unimaginable.
In the long run, he felt that more young people would choose the livestreaming industry in the future.
Even one day in the future, when a teacher asks the kids in class what they want to do when they grow up,
they would not hesitate to say they want to be internet celebrities.
Given the exaggerated monetization capabilities of short videos, he felt that day might not be too far off.
Back in their day, when asked by a teacher, children would either want to be scientists,
or teachers, or else beco police officers, catching criminals and upholding justice daily.
One can only say that as the tis progress, business is constantly evolving too.
If Xin Teng Live Streaming continues like this, earning a billion in one year would indeed be easy.
Whereas Fei Yangyang investing over a billion and employing over thirty thousand staff can’t achieve these profits.
It shows just how exaggerated the livestreaming track is.
Chen Pingsheng himself had only invested two hundred million, yet he held 80% of the shares here.
For him, the size of the profits was not as thrilling as going public.
He went to find Tong Zelan to discuss the Xin Teng Live Streaming collaboration.
Currently, they had only hosted one event, but its scale and future prospects were quite clear.
After all, they had nurtured three major strears with over ten million followers each within two months.
There was also Master Fu, the number one tycoon on the entire network.
Tong Zelan had the investnt analysis departnt calculate the future of Xin Teng Live Streaming.
Through a full industry analysis and combining the resources owned by Tengying Group.
Xin Teng Live Streaming would have at least a fifty percent chance of becoming a unicorn in the industry.
Even Tong Zelan exclaid, how long had it been?
Fei Yangyang’s IPO had not even officially launched yet, and here he was with another super money-magnet enterprise.
You couldn’t call it luck, it was just that the group had developed to a level where it was very easy to incubate large companies within the industry.
You see Xiaomi, which is very popular on the internet these years, do you think it’s just selling phones?
The entire industrial chain was involved, with at least hundreds of upstream and downstream enterprises either invested in or cooperating.
Every year, five to six Xiaomi-related enterprises were going public.
Including Penguin and Alibaba, which hold dominant positions on the internet, their subsidiaries were nurous as stars in the sky.
Those valued below ten billion weren’t even considered significant enough to be listed there.
Tong Zelan asked him, "What valuation do you want?"
Chen Pingsheng said, "You’ve seen it yourself, the live streaming field is very likely to bloom. This year, Taobao directly entered the ga, and if Xin Teng Live Streaming continues to develop at this rate, earning over a billion in profits a year is very simple. I want a three billion valuation, I can sell you 30% of the shares, besides you have to ensure it can go public within two years."
A live streaming company earning over a billion a year with a three billion valuation was really just a friendly price, no investor would refuse.
As for going public within two years, mainly Chen Pingsheng felt that the live streaming industry had too strong a cash generation ability.
Initially, many people might not have reacted to it, and there would not be too many players.
Two years later, many of the Fortune 500 companies would probably actively embrace live streaming.
By that ti, if Xin Teng Live Streaming managed to go public, it would be the first in this domain.
No one would have to worry about competitors.
Becoming the first live streaming company in the field of live comrce to go public held significant aning.
It concerned its future industrial status.
Tong Zelan imdiately shook hands with him, "Deal."
The two signed a cooperation agreent in the presence of their respective teams.
This was already their sixth project collaboration.
The previous five had been very successful, which made Tong Zelan trust Chen Pingsheng imnsely.
Just about every project he proposed, she would basically agree.
She didn’t even need to ask what the project was about, that was the mutual trust between them.
Chen Pingsheng vowed that Xin Teng Live Streaming was definitely his fastest cashing project, without comparison.
There might never be another one.
Don’t believe ? Listen.
"Ding! Congratulations host, today’s revenue accumulated to seven hundred million."
"Would you like to activate random multiplication?"
Look, is there any faster cashing project than this?
There simply isn’t.
His investnt in Xin Teng Live Streaming was just two hundred million, and this ti by personally transferring 30% of the shares, he had harvested nine hundred million.
Subtract the cost, isn’t it seven hundred million?
Chang Fu, this guy, gave him a big gift.
He wasn’t in a rush to roll the dice, but rather Tong Zelan asked him if he wanted to attend another CEO class together.
The location was in Xiangjiang.
This type of learning in the CEO class, most tycoons go every year.
Firstly, personal energy is limited, you simply can’t understand everything.
Secondly, those who can attend these top CEO classes are not at a low level.
In the registration part, there’s very stringent screening.
Just like a millionaire, even if you pay all your fortune for a CEO class ticket, you still can’t sit at the sa table with them.
Because you would have been eliminated in the background check.
Don’t believe ? Look at Mr. Ma’s Lakeside University.
You need a recomndation letter from a co-founder to get in, it isn’t just about having money.
So, the higher you go, the more apparent the circle culture becos.
The CEO class Tong Zelan found this ti was the Hong Kong University of Science and Technology EMBA.
With Chen Pingsheng’s current situation, he qualified to enroll in any CEO class.
Even entering Mr. Ma’s Lakeside University was possible.
But that side was mainly centered around internet entrepreneurship, while the EMBA at Hong Kong University of Science and Technology obviously focused on technology entrepreneurship, managent, and finance.
In these aspects, it had a very high advantage.
Each top business school had its own strength in disciplines and projects, when there is no lack of money.
It mainly depends on which one suits oneself better.
Tong Zelan felt that the biggest gain from going to the Capital City the previous ti was eting Chen Pingsheng.
As a result, she swiftly beca a well-known major investnt bank dostically after quitting the international investnt bank.
The projects she received each day had increased more than tenfold compared to before.
Though not all these projects might succeed, the opportunities had definitely increased a lot.
It’s like a man choosing a wife, one demands a dowry of five hundred thousand and looks okay.
Another asks for a dowry of two hundred thousand and already has two children?
In this situation, whichever choice is made is basically a mistake.
If there are ten won in front of you, then it gets easier to choose.
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