Xu Yong quickly sent over a WeChat contact, and Lin Tian clicked to add it.
Thank goodness, he had just talked with Su Ran a few days ago.
It was when Gan Yanyu ca to school looking for him, and Su Ran specifically ca to ask about his relationship with Gan Yanyu.
Having had that conversation, adding her on WeChat now didn’t seem so awkward.
While waiting for Su Ran’s approval, Lin Tian looked up her Douyin account that Xu Yong had shared.
He wanted to see what Xu Yong ant by "the coquettish among the coquettish."
Upon searching, the na appeared—
"Not eat coriander (No Private ssages) [120,000 followers]"
He was sweating profusely.
How could there be such a stereotypical female internet celebrity!
Thinking about it, Su Ran, as the class beauty in Class A, was often criticized by girls as being sly. Her reputation wasn’t that great.
Such a person dabbling on Douyin seed not so unusual...
Eh?
As soon as he entered the hopage, the first thing he saw was a colorful array of various cosplay.
He clicked on one of them.
Wearing a little yellow duck hat and kindergarten clothes, Su Ran cursed at the cara:
"Hentai!"
"No way!"
"....."
So, this was the contrast.
Scrolling further, most of the roles Su Ran played were of youthful-faced characters, acting cute in front of the cara and reciting classic lines from ani...
This wasn’t coquettish, was it?
She was dressed in children’s clothes, all wrapped up snugly, playing cute as a child.
And Xu Yong still thought it was flirtatious...
Could it be...
Lin Tian was seriously considering whether to report this to the police.
But honestly, seeing the usually serious girl who sat in front of him at school acting like a Lolita on Douyin was sowhat hard to keep a straight face.
After a while, the friend request on WeChat was approved.
"Is this Lin Tian, my classmate?"
Before Lin Tian could send a ssage, the other side replied first.
"Yeah."
"You’re asking about endorsent deals on Douyin, right~?"
"?"
Lin Tian didn’t expect Xu Yong to be so quick.
He wasn’t even close with Su Ran.
Probably "didn’t want to miss any opportunity to chat with a beautiful girl," but this saved Lin Tian so trouble.
"Yeah."
"Okay, just to clarify, although I have tens of thousands of followers on Douyin, I’m a beauty blogger. Beauty bloggers rarely interact with the audience through the cara, so it’s hard for small bloggers like to get endorsents. I’ve only had two so far, and the rest are just what friends have told ."
Lin Tian understood that Su Ran was giving a disclair.
Since she was willing to explain, Lin Tian certainly didn’t mind.
Yet, he still asked:
"Don’t you have 120,000 followers?"
"..."
"?"
"?"
"?"
"You saw my Douyin?"
Her sudden barrage of question marks made Lin Tian feel how shocked the person on the other end was.
"AAAAAA! How did you know my Douyin account?!"
"Xu Yong told ," Lin Tian replied.
"..."
"He happened upon it too; he said he wouldn’t tell any classmates!!"
"AAAAAA!"
Su Ran obviously panicked.
"Lin Tian, it’s like this. The lines I recite, the clothes I wear, it’s all ’in character.’ You know, that’s how we people who love the second dinsion play; it’s not that I actually have so major illness..."
"Yeah."
Lin Tian replied.
Nobody cared.
Lin Tian didn’t know why Su Ran insisted on explaining so much to soone he barely knew.
Lin Tian wasn’t particularly interested, although he would internally grumble, he definitely had no desire to share.
After all, it’s the internet; there are too many weird people around.
And with Su Ran’s personality.
Lin Tian even suspected that Su Ran’s excited appearance.
Was all just an act for him.
However, Lin Tian still cooperatively responded:
[Don’t worry, I won’t reveal that you are Shaoluo.]
[...]
[Forget it.]
Su Ran shifted the topic back,
[First, the big influencers on Douyin have their own standard rates for videos containing ads; rates for long and short videos differ, but let’s not talk about that for now. What’s your Douyin account, Lin Tian? You probably haven’t reached the "million followers influencer" level yet, right?]
[No.]
Lin Tian answered, deliberately ignoring the first question.
[Right, then I’ll mainly discuss the model for those with less than a million followers.]
[First, no matter how many followers, there are two common thods for calculating Douyin advertising fees.]
[CPM: Cost per thousand impressions. It’s calculated based on the cost per 1000 people watching the advert; for instance, if soone pays you five dollars, it ans you earn five dollars for every 1000 views of your video.]
[CPC: Cost per click. It ans paynt per click. For example, if there are 10 clicks, then the charge is based on those 10 clicks. For instance, if a rchant asks you to hang a link in the comnts section, the more people click, the more you earn.]
[Of course, many big influencers quote prices based on their follower counts, regardless of viewership, they get paid directly, but that’s big influencers’ way of doing it.]
[I see.]
Su Ran’s explanation was easy to understand, you get it at one glance.
But these are things you could easily find online or ask rchants about.
Lin Tian wanted to know more practical information, to prevent being undervalued.
[Here’s a reference for you.
Before reaching a million followers, the average price for advertisent can be calculated as 0.06 yuan per follower. If you have 10k followers, that’s 600 yuan, 100k is 6000 yuan, 500k is 30k yuan, 1 million followers is 60k yuan, that’s roughly the market rate.]
[Alright, thanks.]
After roughly figuring out a baseline in his mind, Lin Tian beca thoughtful.
He had 320k followers and was still growing, so surely, he couldn’t accept less than 20,000 yuan for a single ad.
Adding the high quality of the videos, Lin Tian could definitely push the price up.
However, there are various types of ads, hard-sell, soft-sell, specific situation, specific analysis.
[If there’s anything unclear, I’ll ask you again.]
[Okay.]
Lin Tian switched off WeChat and returned to the Douyin backend.
Now, it was ti to decide what kind of ads to accept.
Lin Tian and Gan Yanyu sat on the couch together, thinking seriously.
Among the eight ads Lin Tian ticulously selected, they covered everything from online gas, shopping platforms, to social dia apps.
And according to the market standards Su Ran had ntioned earlier.
Lin Tian found that the offered prices were quite high. They essentially treated Lin Tian as if he had seven or eight hundred thousand followers.
"How about this second-hand trading platform?"
Lin Tian first pointed to an app called "Earn Earn," asking Gan Yanyu.
This was a very common advertisent on Douyin, and because it was seen so often, it ironically beca a "," and audiences weren’t as averse to it.
"The requirents are for a hard-sell ad; they want us to play a piece of music, and right before reaching the climax, switch to an ad introducing their product..."
Lin Tian read the requirents halfway and even he didn’t sound confident anymore.
Damn, they really dare to ask!
Interrupting the music performance, one cannot imagine how much this would draw audience ire.
"Actually, I’m not very keen on embedding ads in our videos... but if we really have to choose, I think we should choose those that won’t impact our music performance," said Gan Yanyu.
"Indeed."
Lin Tian also hated the act of forcibly inserting ads into videos.
But well, making money is essential.
Selecting one that won’t lose too much favor...
"How about this one?"
Lin Tian pointed to an advertiser called "Lettian Music Store."
The price they offered was indeed lower compared to others, but because it matched their video content well, Lin Tian considered it within the range of eight possible advertisers.
The requirent was simple.
"Use their provided instrunts to shoot a video."
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