[De Pu’s New Ad, Moonlight and Cat]
.....
"An ad can trend??"
When De Pu’s marketing manager Guo Weiqiang learned from his subordinates that their product was trending.
He was so shocked that he quickly opened Weibo.
Before seeing the hashtag, Guo Weiqiang was very on edge.
This can’t be trending!
Generally speaking, when food trends, it’s rarely good news amongst the top 100 trends.
It’s usually accompanied by things like "XX content exceeding limits," "tech and hard work," "finding a rat head in your drink," and other outrageous incidents.
As the marketing manager, Guo Weiqiang, although just in his early thirties, has already moved through many companies due to his strong background, holding executive positions in several food companies.
Being in the marketing departnt, he knows these things too well.
When products sell well, no one praises them online.
When sothing goes wrong, it becos a storm in the city.
Every ti sothing trends, executives’ hearts skip a beat.
And this ti, upon seeing [De Pu’s New Ad, Moonlight and Cat].
Guo Weiqiang’s head buzzed.
What the heck?
What kind of trend is this?
He knew beforehand that the product departnt had hired musicians called Moonlight and Cat to endorse, and they were artists with good reputations.
However, he had never taken the ti to understand it himself, and as for the ad, he hadn’t seen it either.
Because whether it’s pre-production or post-production, it wasn’t much related to their marketing departnt, so it was set aside.
What kind of ad can trend?
With doubt, Guo Weiqiang opened the Weibo web version.
Soon, a series of Weibo posts appeared before him:
[Ahhh, who gets it! Love how Miss Cat is Mr. Moonlight’s boss, such a contrast, I love it!!]
[No ad has ever made love it this much!! I love Miss Cat’s professional outfit, she truly suits this style!]
[Can we shoot a couple more, so good, love watching it...]
[Mr. Moonlight’s transformation scene where he plays the piano is just so cool!]
[....]
Among the dazzling comnts.
Guo Weiqiang opened the original ad video on Weibo along with them.
The beginning of the video.
A young man sat in the office, typing quickly on the keyboard, his mouse sliding back and forth.
The sunset outside shone through the window into the office, illuminating the young man’s face.
Gotta say... it’s quite atmospheric.
Guo Weiqiang thought.
At this mont, the real-ti barrage in the video couldn’t help but start screaming collectively:
[So handso, so handso, so handso! Mr. Moonlight is too handso!!]
[My god, Mr. Moonlight’s professional attire!]
Sure, quite handso... but is there a need to be so excited?
Guo Weiqiang didn’t understand.
However, his mood remained pleasant, after all, this was their own ad.
Everyone’s enthusiasm just showed that they chose their spokespersons well.
The scene changed, and a girl in a coat appeared.
Seeing this woman, Guo Weiqiang’s expression imdiately went "Wow~".
"Such a commanding walking style!"
Previously, when the promotional poster ca out, Guo Weiqiang was quite conservative in his opinion, thinking how much editing was needed to achieve that effect at 18 years old.
Unexpectedly, in this video, she looked even better than in the photos!
Then,
The woman walked over to the young man’s side.
She offered a cup of sour milk to the working young man.
The woman then leaned against the desk’s corner, with a slight smile, extending the milk.
The young man seed to understand her intentions as well, also offering his milk forward.
The two clinked glasses gently and drank the milk.....
Elegant... so elegant!!
This was Guo Weiqiang’s biggest impression seeing this scene.
How could such a simple shot of offering milk, clinking glasses, and drinking milk, be fild with such feeling!
Especially that smile at the corner of the woman’s mouth.
It really felt like those pure and sexy mysterious female bosses in online novels, wearing a fitted skirt!
For the 30-year-old Guo Weiqiang.
This was simply a killer for n!
Calling it a mid-life crisis killer would not be an overstatent!
The barrage was even more exaggerated than Guo Weiqiang at this mont.
[Ahhhhh, Miss Cat step on !!]
[I want, want Miss Cat... to give milk.]
[So romantic! Hard to imagine Mr. Moonlight and Miss Cat could present such a beautiful scene in this scenario!]
[Seriously, 18-year-old Miss Cat is now what I see as the most beautiful goddess.....]
18?!!
Yeah, she’s 18, huh?!
Suddenly recalling this fact, Guo Weiqiang was taken aback.
No, no!
Almost let myself get carried away!
Feeling truly enchanted would surely be fit for descending into the eighteenth layer of hell.
Soon, the ad climaxed.
After the young man drank the milk.
There was an incredibly exquisite special effects transition.
The young man’s glasses vanished, and his clothes transford into a tailcoat, then he sat in front of a piano.
The extrely beautiful piano music instantly filled the air.
"Wait... wait!"
Guo Weiqiang hurriedly dragged the video progress bar back a few seconds.
Watching the young man transform again....
Rewind again!
Transford again....
"Aweso."
Guo Weiqiang’s eyes widened.
This, he really couldn’t stay calm anymore.
The last one he could hold it.
This one he genuinely felt sothing!
How could soone shoot a transition this cool!
From an ordinary employee to a pianist in an instant.
This incredibly glamorous transition, paired with the piano piece’s sound.
Beautiful... too beautiful!
In the barrage, many were engaged in the sa behavior as Guo Weiqiang at this mont.
[God knows how many tis I’ve watched it!]
[I keep replaying just to sneak another look at this segnt!]
[No, Mr. Moonlight is serious about this! Making it this cool? How do I survive this?]
[Waaah, so envious of Miss Cat every day.....]
Many people have similar experiences.
It’s like a section of a video where certain shots, maybe transitions, or possibly sothing else.
It’s hard to articulate precisely what’s so srizing about it.
But, you just can’t help but keep watching!
And in this ad, that’s Mr. Moonlight.
Clearly a serious ad, but it outshines countless Douyin transformation videos with millions of likes.
It just makes people, can’t help but keep watching... keep watching!
In an instant.
This brief few-second transformation clip went viral online.
Following Miss Cat’s dominance on social platforms, Mr. Moonlight’s stunning video also started blowing up!
As the ad went viral, it’s still unknown how well the milk sells.
However, what Lin Tian learned was.
Just the next day.
The previously promised truckload of sour milk reportedly turned into an unlimited supply.
Just when the popularity was peaking.
Le Yun, the official Weibo of Moonlight and Cat’s studio, officially announced ——
The plan for Moonlight and Cat’s concert!
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