Chapter 713: Frighten, Edward’s Return
Translator: EndlessFantasy Translation Editor: EndlessFantasy Translation
Half an hour later, Jeanne sat in the middle of Lawrence Enterprise’s senior managent eting room and was having a eting.
Jeanne went straight to the point. “The physical stores are the foundation of Lawrence Enterprise’s developnt. If it weren’t for these chain stores, our company would’ve declared bankruptcy 20 years ago. Therefore, with the physical store’s current sales situation, I think we should support them instead of abandoning them.”
“However, according to my statistics, the sales volu of the physical stores is less than one-tenth of our e-comrce platform. According to the number of stores that you want to support, President Lawrence, investing in their developnt might cost more than the revenue we get from them. In other words, Lawrence Enterprise will lose money developing these physical stores. Of course, I’m not against supporting physical stores. I’m just stating my analysis of the current situation for your reference, President Lawrence,” Eden expressed his stance without attacking anybody.
“It’s true that physical stores can’t compare to the e-comrce platform, but according to our statistics, 30 percent of people still buy things offline. Of course, I want more than that 30 percent, who are mostly low-end custors. However, the reason I want to keep our physical stores is to build on our services. What we want to achieve with the physical stores aren’t sales volu or performance but word of mouth.”
All the senior managent was a little surprised by Jeanne’s point of view.
It was completely unexpected that Jeanne would make such a bold move to reposition the concept of the physical stores.
No one said anything, seemingly interested in Jeanne’s plan.
However, Eden’s expression darkened.
He had prepared a lot of accurate data to refute Jeanne’s plan to build the real economy. He was adamant that Jeanne’s plan would bring losses to Lawrence Enterprise, but he did not expect Jeanne to secretly change the concept. Profit was not the main purpose of a physical store, but reputation and service were.
As for reputation and service, it was very difficult to asure them in terms of value.
Eden’s face was gloomy, but he endured it and did not say a word.
Jeanne’s presence was intimidating as she spoke frankly, “We’ve done a survey on seasoned e-comrce custors. The survey shows that 80 percent of the custors prefer to be able to test out the products before buying them. However, because they’re too busy with work or unwilling to go out, many custors buy the goods directly after reading the reviews, which can be an unpleasant buying experience for many custors. This is based on the negative review and order returns I got from the custor service departnt. It accounts for 20 percent of our sales volu, and 10 percent of the custors reluctantly accept our products because they’re too lazy to return and exchange the goods.”
“It is much more convenient to buy things on the e-comrce platform, but it is undeniable that there are many disadvantages, which we can make up for with the physical stores. That’s why I’ve co up with a few plans for the physical store to discuss with all of you. First, the physical stores won’t be called Lawrence Electronics. Instead, we will change the na to Lawrence Electronics Experience Store. As the na implies, our store is for users to test out the products, and the services can even be graded into VIP experiences. The custor experience fees will go to the retail agents, so as to ensure market profitability. Second, after the store is changed to the experience store, their source of profit will no longer just be from selling the products. Even if the experience fee will allow them to operate normally, it can’t support their further inco. The quality of service is proportional to the revenue. To truly serve the custor, I will deduct the rental fees from the physical stores–”
“The cost of that will be quite a lot,” Eden reminded.
As he had done research on the physical stores, he knew about a lot of data.
“The cost of that will take up 28 percent of the general cost of Lawrence Enterprise, which is a lot of money for the company. So today, I have prepared another plan to discuss it with everyone. I personally suggest that we develop our business in other industries now. If we focus on developing our e-comrce platform and just be an e-comrce brand, once this aspect of the economy changes, Lawrence Enterprise will face bankruptcy. In fact, everyone has experienced it before. If it weren’t for our transformation into an e-comrce platform, Lawrence Enterprise would be on the verge of collapse. However, not everything can be transford successfully at the critical mont, so what we need now is to plan ahead.”
“What suggestion do you have, President Lawrence?” One of the senior managent directors enquired.
“Invest in real estate.” Jeanne is straightforward.
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