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Chapter 180- The Birth of a Business Legend

TN: Ihave placed all the Translator Notes (TN) at the end of the chapter as not tobe intrusive while you read. Just click on the [number] if you want to know whatit is right away.

ng ng wasan ordinary girl.

Her family wasordinary, her academic performance was ordinary, her high school was ordinary, herappearance and height were ordinary, and she belonged to the kind of ordinarythat is completely inconspicuous in a crowd.

Of course,18-year-old girls have their own interests and hobbies. ng ng likes singingand listening to music. She can even sing a few simple songs while playing the guitar,although the level is also very ordinary.

The most glorious mont in her 18 years of life was when she sang the song "Edelweiss" while playing the guitar at her school’s New Year’s Day party last year, which won the applause and praise of many students.

It was a pity that she wasn’t able to win the favor of the male god[1] senior in her mind.

But ngng wasn’t sad, because she knew the distance between dream and reality. Shejust silently liked, never expressing her love, just as she liked severalsinger idols, but she wouldn’t go crazy to chase stars and spend money onperipheral products.

Thoseproducts just cheat people out of their money!

She said toherself that, if she liked a singer, just buy their album. Other products were therejust to cheat fans out of their money.

Sotis,ng ng also feels inconceivable by her rationality.

Until twomonths ago when she saw a video in a WeChat Group.

The contentof this video is a clip of a college graduation party, in which a very handsoboy played guitar and sang a song called “Those Flowers” on thestage.

It was thisvideo, which ng ng watched over and over again, that got her to know LuChen!

This girl’sheart was suddenly knocked open.

ng ngbeca a fan of Lu Chen.

She searched for information related to Lu Chen on the Internet, learned about the latter’s blog, post bar, QQ group, and live broadcast, and joined Lu Family Army, the fan support group of Lu Chen.

In Lu Family Army, where boys accounted for more than 80%, ng ng’s ID "ng ng"[2] has gained high popularity because of her ability to write small fresh articles and song reviews, and that she was a girl.

This allowedng ng to spend most of her spare ti in Lu Chen’s fan circle.

In thisvirtual family, she was confident and beautiful!

September23rd was a Wednesday, a very ordinary day.

At 10:25 inthe evening, ng ng finally finished all her howork exercises for the day.

Senior highschool studies are very arduous. Although her parents didn’t have muchexpectation for her, ng ng wanted to be admitted to an ordinary university,so she was still very serious about her usual study.

She hoped toimprove her academic performance in her last year of high school.

But this didn’thinder her from liking Lu Chen.

Putting awayher exercise books and test papers, ng ng couldn’t wait to log on to Inspurblog.

Browsingblogs has beco one of her daily habits. Lu Family Army V in Inspur blog wasone of her online hos. She likes to talk about music and Lu Chen’s songs withthousands of friends in the discussion area.

In this way,ng ng could release the pressure from her studies.

According toher habit, she first opened Lu Chen’s personal blog.

Lu Chen FMX,number of fans: 6,720,056.

The numberof his fans has increased again!

Seeing thatthe number of fans on his blog has increased by tens of thousands, ng ngsmiled with delight.

When LuChen’s popularity grew, she always has a sense of achievent and was genuinelyhappy.

In the past,she used to secretly despise those brainless fans of so-and-so star. But sheseed to be turning into one fast.

ng ng stuckout her tongue and looked at Lu Chen FMX’s latest blog post.

Her eyes litup suddenly!

"You Who SatNext To ” album crowdfunding campaign has begun!

ng ng haslong known about this CD album that will be released on QQ Music website.

She was infavor of it and was eagerly looking forward to it.

Of course,the album downloaded from the website was very cheap and convenient. But there wasno sense of reality, making her CD player useless, which was really a greatpity.

ng ng,like many music lovers, firmly believed that the sound quality of CD was betterthan that of lossless high-quality audio files.

She was veryexcited to see the long-awaited CD record coming out.

But what shewas wondering about was, what is “crowdfunding”?

Afterreading the content of the blog, ng ng understood that the so-called“crowdfunding” was everyone pooling money!

If the goalin pre-funding is achieved, then the official CD album will be released. If thegoal is not achieved...

How could itnot be achieved?

ng ng knewthat many Lu Family Army fans were waiting for this CD album to co out justlike herself.

She must doher part.

ng ngclicked on the website in the blog post and entered the so-called crowdfunding website.

Logging in wasvery fast, the design of the website was simple and lively, clear andrefreshing without any annoying pop-up ads, and the banner area in the middle wasthe promotional picture of the album “You Who Sat Next To ”. LuChen holding a guitar looked very handso.

Followingthe website guide, ng ng smoothly registered an account.

After heraccount was successfully established, she could choose which way to support LuChen’s first album.

There were atotal of four options.

The firstoption, which was a lottery, was directly ignored by ng ng. She neverbelieved that such a luck-based event with such a small probability would fallon her, and she had never even bought a lottery ticket.

The secondoption was the 15 yuan support in exchange for a genuine record. ng ngsubconsciously wanted to choose it.

But thethird and fourth support options made ng ng hesitated.

Autographed poster,customized USB flash drive, key chain, tal naplate... she really wanted themtoo!

But buyingsuch peripheral products went against her previous beliefs, which made her verytangled.

Although shedidn’t have much money, ng ng could still afford it. But if her classmatesand friends found out that she, who never bought any peripheral products ofstars, suddenly made an exception, wouldn’t she lose face?

Whatever!

ng ng grittedher teeth and controlled the mouse to click on the fourth support item.

She wantedto buy a 188 yuan set!

But whatng ng didn’t expect was that just after she clicked the mouse, aneye-catching prompt popped up on the screen - [Sorry, this item has been soldout, you can choose other support items!].

What?

ng ngsuddenly had the feeling of being struck by lightning. How could it be soldout?

It was onlythen that she noticed that under the support button, there was a display of thenumber of supports: 1000/1000!

Limited to1000 sets!

ng ngrealized that she was late.

Fortunately,the 100 yuan set above showed 975/1000, indicating that 25 sets have not beensold.

So ng nghurriedly clicked on the third option, before it was too late.

[Sorry, thisitem has been sold out, you can choose other support items!].

It was stillthe sa prompt!

ng ngwas stunned. She quickly pressed F5 to refresh the page. It turned out that it wasalready 1000/1000!

And the word“support” on both buttons has changed to “sold out” and buttonshave turned gray, and could no longer be clicked.

Both sets weresold out!

“Ah!”

ng ngdropped the mouse and shouted with both of her hands holding her head.

She wasreally depressed to the extre.

There wereall there just a mont ago. In the blink of an eye, they were all snatchedaway!

If she had known that would happen, she wouldn’t have hesitated, maybe she could have grabbed a set.

That were limited edition items of Lu Chen’s first album.[3]

The 15 yuan CD record[4], however, has no quota limit, so she could buy it wantonly.

But ngng felt as if she had lost her beloved treasure.

With infiniteresentnt, she went to the discussion board of Lu Family Army V to pour outher grievances.

As a result,ng ng found that there was more than one person who had the sa experienceas her.

A lot ofpeople were complaining that they didn’t get the limited edition set, or that theyhesitated and was too late to buy it.

So peoplejumped out to show off their gains with pride.

One guyactually opened five accounts and bought five of the 188 yuan limited editionset!

ng ngfinally knew the reason why she couldn’t get one. And for the first ti, she beratedsoone on the Internet.

Then theother party was drowned by countless saliva, heavily berated, and quicklydisappeared.

There wasnothing they could do about it, so they went to Lu Chen’s blog one afteranother and urged to reopen limited edition support option!

Such asituation was sothing Lu Chen had never thought of.

When Missng was complaining on his blog, he was in the 29th floor of the sa buildingas his studio, the headquarter of the online crowdfunding - Beijing Muchen CrowdfundingNetwork Co., Ltd.!

The newlyestablished company, which was spun off from Lu Chen Studio, covered an area of500 square ters. The renovation alone cost 1 million yuan, and was completedin a hurry.

Currently,the company has employed nearly 30 employees. As the crowdfunding has beenofficially launched that evening, more than half of the employees were workingoverti in the office area to ensure the smooth operation of the website.

And they werefortunate to witness the birth of a business legend!

“The 100 and 188 sets are sold out in only two and a half hours...”

Li Mushi, the young lady[5] of the Li Family, stood in front of the projection screen and proudly announced to the staff: “We have achieved the target of the crowdfunding. Our first project was a great success!”

A newlyestablished website, a new business model that has not been tested in themarket, without any advertising investnt, the first operation project wasdeclared a success in just over two hours.

500,000crowdfunding target has already been broken, and it was still climbing.

Although the7% commission wasn’t much, which website could make money as soon as it wentonline?

Most of the websitesgo all out and spend a lot of money in the early stage, and relied on freeservices to attract custors.

Online crowdfundinghas subverted this conventional model, which was simply an incredible miracle!

Among theemployees present were experienced insiders who have been dug up byheadhunters, and they knew very well what this ans!

This company has a bright future!

Everyone was very happy that they were the first batch of employees to join the company. Because the company has promised that as long as they work hard and perford well, they would get option incentive[6].

If one daythe online crowdfunding goes public, employees who own shares may becomillionaires in one fell swoop!

Such storieswere common in the IT industry.

Everyonecouldn’t help cheering and clapping their hands!

Li Mushiturned around, held out her hand to Lu Chen, smiled and said,“Congratulations, Chairman Lu Chen!”

Lu Chenshook hands with her and said with a smile, “Sa to you!”

___________

TN: Click onthe number again to go back to where you were before in the chapter.

[1] Male God or originally 男神 (Nanshen) is a neologism word to ans a man who is typically handso, caring or wealthy that a girl is infatuated with; the girl’s dream guy, Prince Charming, or Mister Right in real life.

[2] Her na, ng ng, is written as (孟梦), while her ID, ng ng, is written as (梦梦). The two are pronounced the sa but written differently. Her ID is translated as Dream Dream in English.

[3] To clarify or for what I understood at this part, the limited edition here were the items along with the CD record, which are the customized USB, key chain, and tal naplate. All the CDs in in options 2,3, and 4 are all the sa.

[4] This is the second option.

[5] This could also be translated as "Big Miss", a title, referring specifically to the eldest daughter of a big family.

[6] Option Incentive – a company benefit that gives an employee the right to buy stock shares at a discounted price.

TN: If you like my translations support in ko-fi: .

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