Chapter 85 Spielberg with the instinct to "save the world" and Roland Allen who loves gas
For Spielberg, movies are his toy since he was a child. When other children were still at the stage of going to the movies occasionally, he had a senior engineer father, and he was already a director who was shooting around with an 8mm cara. Yes, because of this, he didn't think there was anything wrong with the eleven-year-old Roland making movies, because that's how he made them back then!
Of course, after he had a son, the importance of the child increased along the way.
He can give up working overti in order to accompany the children, he can turn down those night shootings for the sake of the children, he can stay away from projects that need to go abroad for the sake of the children, but he can’t give up his hobbies for the sake of the children—
ga.
Yes, if movies are Spielberg’s dream career, then gas are his friends who grew up with him. As the world’s first video ga addicts, he was the first to play Atari’s first ga in the movie circle. Arcade Pong Guy.
In the golden age of Arican arcades, Spielberg's movie studio was actually a ga hall.
The ga consoles such as the classic ga Arkanoid designed by the two founders of Apple, Steve Jobs and Steve Wozniak, made Spielberg obsessed. He has been a fan of the future godfather of Apple since the 10s—this is why Jobs was able to buy Pixar animation for 10 million. No matter how much I like animation, it is impossible to sell my studio to a layman.
The reason why Pixar Animation was able to invite Tom Hanks to dub "Toy Story" and hook up with Walt Disney is also because of the Jewish gang behind it. With Spielberg as a fan, Jobs naturally Being able to hook up with Jeffrey Katzenberg, the then chairman of Walt Disney, a friend of Spielberg, and one of the Big Three of DreamWorks.
Of course, Jobs is only one of the key figures in Spielberg's ga career. The ga that really made him addicted to it was the famous Japanese ga "Space Invaders". In zero years, he transplanted this ga to his own machine, and after playing this ga, Spielberg, who had just achieved great success with "Raiders of the Lost Ark", locked himself in the studio and cleared the entire level. ga, and personally wrote a guide.
On the first page of the guide, he even directly marked it—
‘The reader who wants to read this book is a ga fan’.
If Nintendo and Disney are the two companies with the best IP operations in the world, then Spielberg is definitely the first guy in the world to produce derivative products without the concept of IP. His enthusiasm for gas made him appear in " Before Jaws was released, the ga company was contacted to create the sa pick-up machine. When the Atari 2600 was launched, Spielberg also asked them to make their Hollywood debut "Speed Duel" into a ga.
When filming "Alien E.T.", the guy who joined the team with him was the latest ga "Donkey Kong" at that ti.
If the ti stayed in 1982, the myth of Atari and Spielberg's madness about gas would definitely be praised in the market, but it is precisely because of this continuous success and the high influence on his own works Confident, in 1983, Spielberg, who had just established a film production company and was in urgent need of funds to grow and develop, cut his friends.
Spielberg wants to develop his Amblin Entertainnt into a film production company like Lucasfilm.
Although there is no such national IP as "Star Wars", he thought of an idea.
Movies gas various other derivatives.
If the movie sells well, the ga can be adapted.
Adapt the ga, and you can make crazy money.
Gas strengthen the concept of movies. Unlike going into theaters, it can enter thousands of households by itself. In this case, with their company, the value of derivatives will increase exponentially.
Ever since, when Atari ca forward to purchase the ga production copyright of "Alien E.T.", Spielberg, who wore a pair of trousers with Universal, opened his mouth and asked for a licensing fee of 25 million, as well as a high divided into.
Of course, if it’s just these, then forget it.
This kind of rip-off behavior made the whole negotiation last from the beginning of the year to the middle of the year. Not only that, when the contract was signed, they also asked Warner’s Atari to release the ga that year—
The contract was only signed in July, and it had to be officially launched in December. In the age without digital products, the developnt cycle was only six weeks, and what kind of ga could be written in six weeks?
If it is put into the present, for a company like Rockstar that has not been able to perfectly port "Red Dead Redemption 2" from consoles to PCs in a year, it will not be able to write a BUG in six weeks.
Of course, if it were Ubisoft, perhaps the potatoes would have already been planted.
So, the failure is obvious.
More than 10 million copies of the ga were produced, but only 1.5 million copies were sold in the end.
Countless cassettes that could not be sold were buried by Atari in the desert of New xico.
Of course, if it's just a failure, then forget it.
The most difficult thing for Spielberg to accept is that his "Alien E.T." has always been hailed as the last straw to save the market-because at that ti, the market was full of all kinds of **** gas that made up numbers, because This industry makes money, and even food companies want to get a share of it. The poor quality of the gas developed makes people speechless, and while causing a lot of homogeneity, the enthusiasm of users is rapidly fading. The public's love for video gas The enthusiasm for the ga disappeared without a trace, and consurs are unwilling to buy gas. People hope that the director who loves gas can bring a different experience to the market, but—
Spielberg finally chose money.
In the Internet age, as long as there is a video about the history of ga developnt, Grandma will ntion the biggest defeat in ga history "Atari Shock" in 1983. Many people bankrupted the "all" of the Arican ga developnt studio. , the second generation of ga consoles officially perished, and a series of results such as the transfer of the world video ga developnt center from Arica to the island country, etc., are all attributed to Atari's stupidity. ga quality.
but-
Only Spielberg knew that he stabbed his friend to death on the way to chase Lucas.
Self-proclaid number one player, he completely failed the expectations of all ga lovers.
25 million licensing fees!
This can already make hundreds of gas!
You know, the total R&D cost of Atari's new ga console is only 100 million!
And it was precisely because of Atari's failure that Nintendo's red and white machines had an opportunity.
In 1985, "Super Mario Bros.", which was launched in Arica, set off a frenzied ga storm. It took only three years for Nintendo to restore Arica's ga market to the heyday of Atari.
At that ti, there was even a saying in the market that "a toilet repairer saved the Arican ga circle".
Gas with a sense of accomplishnt, rich plots, and a strong sense of substitution are deeply loved by people.
And all of this should have belonged to Spielberg's glory.
But he personally buried his identity as the savior.
After the complete failure of the ga "Alien E.T.", Spielberg never ntioned his love for video gas, and he no longer cared who his film would be licensed to by the film company and what kind of ga he would produce. .
He felt that he was sorry for those ga fans who pinned their hopes on him, so that he would rather start DreamWorks again than continue to drag Amblin Entertainnt. On the road of the company's developnt, he did not lose to anyone—
He just lost to himself.
Even if he made a good movie, he couldn't accept the act of strangling his friend to death with his own hands.
Because of this, when Mohamy moved out the Super Nintendo ho ga console and the ga cassette they had just produced, Spielberg, who wanted to introduce Mohamy to his job, felt that his heart had been touched by his own hands. Stabbed a knife.
At a certain mont, the idea of letting Mohamy and Roland go out together ca into his mind.
But when he lowered his eyes and looked at the familiar ga cassette, the guy who should have been furious picked it up unexpectedly, and asked in a low voice, "A gar? What? ga?"
Spielberg is the 'culprit' thing, only the guy who watched "Ready Player One" knows.
In this day and age, people only know that he is the film director who licensed the IP to Atari, as for other—
Then there is only the status of a legendary ga lover.
That's why Mohamy took the initiative to move the ga out when Spielberg asked, and after seeing the other party's 'interested' inquiry, his words were like a slanting flood, flowing endlessly. Absolutely said it.
"The ga we developed is called "RPM Racing"."
"It is adapted from the sixty-four destructive competitive racing ga produced by Electronic Arts in 1985."
"Electronics? Trip Hawkins? I know this guy." After learning that the core of the ga is still a ga made by Arica's own people, Spielberg, who wanted to be serious, softened his face a lot. "Didn't Tripp work under Jobs before? Jobs switched from gas to computers, but this guy left Apple to make gas..."
"But I rember, isn't he playing computer gas all the ti now?"
"Why are you guys making video gas?"
When Spielberg asked about this matter with a little curiosity, Mohad, who wanted to promote the ga to Spielberg, suddenly beca energetic, "Because Nintendo's sales in 1989 and 2019 It has reached two billion US dollars, and the video ga market is recovering. At the sa ti, Sega also brought their GADRIVE to Arica, hoping to compete with Nintendo. Since video gas have a good prospect, we certainly hope to be able to Through this piece, first make a na for yourself.”
"Get famous first?" Spielberg's voice rose, "Aren't you going to help Nintendo all the ti?"
"No...we want to make computer gas." Mohamy shook his head again and again, and while speaking, he also cast his eyes on Roland, "Roland knows this, and we all think that computers are the future trend."
"We're doing Nintendo video gas now, just trying to save money."
“As soon as ho computers beco commonplace, we will switch careers as soon as possible.”
"Of course... this is just our plan. If we want to get to that point, we have to expect the ga to be successful."
Practical words are the developnt path that Mohamy and his friends have researched in the past six months, but after hearing Spielberg's ears, the situation is not the sa...
'This bunch of gars... really don't want to talk to Nintendo. '
‘Roland Allen, does this guy also like gas? Moreover, he is also very optimistic about ho computers? '
"Really? Roland, you also like gas and computers?"
When Spielberg looked away from the ga cassette and turned to Roland, the little guy who was still thinking about how to separate himself from Mohamy was stunned for a second—
Spielberg is not angry?
In Roland's view, Spielberg who heard about Nintendo would probably cut off the ntoring relationship directly and kick himself out of the crew without rcy. After all-gas are his biggest pain now.
But now—
He can chat calmly?
It appears—
The rumors in the future are true!
The relationship between Spielberg and the ga is naturally impossible to end because of the failure of "Alien E.T."
As Liang Rengong said-‘Drinking ice for ten years, it is difficult to cool the blood. '
Even if "Alien E.T." failed, Spielberg never ntioned that he was a ga player, but he has actually been working as a screenwriter for Lucas's ga, and after directing "Saving Private Ryan", Whenever he rembered the scene where the Allies were attacked on the beaches of Normandy, he insisted on making that scene into a ga.
However, the two groups of people from DreamWorks and Amblin strongly opposed it.
In their view, World War II-thed gas are outdated.
This realistic FPS ga is very boring.
Not only that, the failure of "E.T." is in sight, and there is no need to go to this muddy water again.
But—this ti Spielberg didn't compromise.
Because his son likes playing the classic FPS ga "007: Golden Eye" on the Nintendo N64 platform very much.
Isn’t playing Nintendo gas against ?
So, "dal of Honor", produced by DreamWorks Interactive and exclusive to Sony PS, appeared.
Once "dal of Honor" was released, it was a great success. In two thousand years, the DreamWorks led by Spielberg also made a sequel "Underground Resistance". Since the most popular platform for FPS at that ti was still PC, the IP has long been known. When selling it to his friend Electronic Arts, Spielberg left behind his ideas and inspiration, patted his **** and turned away.
Of course, this also has sothing to do with the fact that DreamWorks was besieged by Hollywood giants at that ti, and the situation of overseas distribution could not be opened.
However, although Spielberg "completed" half of the regrets and left the rest to others, the ideas and people he left behind were directly poached by EA, and they used the old to bring new ones. way, we found the '2015' studio and asked them to bring "dal of Honor" to the PC, and the veterans from DreamWorks Interactive naturally used the scripted real-ti performance left by Spielberg, using the first-person It interprets "Saving Private Ryan" in a unique way. In the generation of "United Assault" when "dal of Honor" was ported to PC, the sales volu of all platforms reached an astonishing three million.
Later, because of the terrible sales and money, half of the old and new '2015' studio was poached by AVIC. Those veterans brought out by Spielberg were divided into two groups. Bo joined EA's Los Angeles studio, and the two sides worked hard to expand on the ideas left by Spielberg and made two gas.
One is the **** military multiplayer shooting ga "Battlefield" that has survived for nearly twenty years.
The other one is Call of Duty, which is known as a cancer in the industry but has repeatedly created sales myths.
Yes, in 1982, after betraying the trust of the players and personally destroying the video ga market in Arica, after 15 years, Spielberg, relying on his own persistence, added two more players to the PC ga market. A super IP belonging to Arica.
Although Nintendo is still hot, no one can compete with them in the FPS field.
It is precisely because these two gas wiped out the remaining half of Spielberg's regrets that "Ready Player One" was born. Many people think that this movie is crazy, and the last line should also be mutated For 'thank you for watching my movie', but in fact, what Spielberg wanted to say was really that sentence—
‘Thank you for playing my ga. '
Spielberg, who was supposed to save the world in 1982, finally put his regrets on the screen after thirty-six years. While cooperating with Atari parent company Warner, Spielberg also abandoned I joined DreamWorks, and chose Amblin Entertainnt, the source of the mistakes of the year, to produce—when Halliday, the father of Oasis, appeared wearing his favorite "Space Invaders", when the father of Oasis brought his childhood from there When leaving through the virtual door—"Thank you for playing my ga", it beca Spielberg's response to those players who bought ga cassettes because of him and still support video gas in the future—
The most affectionate confession.
He knew he was wrong, and he made up for it.
As for whether the forr player will forgive him?
he does not know.
But he may never be able to forgive himself.
Because of him, he personally ruined the dreams of a generation.
He likes to watch children play gas. He never thinks gas are electronic heroin. He also thinks it is normal for adults to play gas. Everyone likes to dream. Which child doesn’t want to be a hero?
When I was five years old, I saved the world in "Hyrule Fantasy".
Although people who play gas have grown up, who doesn't want to be that dreaming child...
When these deeds are like spring water, when Roland's alarm clock keeps coming—
Roland, who was still nervous and wanted to sever ties with Mohamy, was relieved...
What is the use of being rich?
Sotis if you take a wrong step, you will regret it for the rest of your life.
Many people can't understand why the rich always have so inexplicable pain.
Because in many cases, the pain of these guys cannot be eliminated with money.
Just like Spielberg, he instinctively saved the world, and as the IP owner of "E.T." asked Atari to make gas well.
But he voluntarily gave up all this.
The identity of the savior cannot be bought with money at all.
Feeling the curious gaze cast by Spielberg, Roland suddenly felt that the guy in front of him was a little different.
If before, Spielberg only viewed Roland as an apprentice of Robert Zeckis, if we say that these days, Spielberg only thinks that Roland is a very good investor...
Now, he seems to be looking at himself.
At the age of eleven, he was able to shoot everywhere with an 8mm cara...
And the current Roland is taking much better photos than he did back then...
When he was nineteen years old, he graduated from high school and worked in Universal Studios, hoping to get advice from people in the industry.
And now Roland seems to know Robert Zeckis from Universal Studios? !
At the age of twenty-six, he was already frantically collecting all kinds of arcade machines...
Now Roland has advanced his interest in gas by fifteen years...
At the age of twenty-nine, he finally tasted the taste of being popular...
And now Roland is already on fire...
The feeling of similarity beca stronger and stronger.
Not only that, the forty-four-year-old guy suddenly felt.
Compared with Roland, in the first 30 years of his life, it seems that all of them lived on dogs...
If "Ho Alone" corresponds to "Jaws", then "Terminator 2" will be compared to "Close Encounters of the Third Kind"?
No…
"Terminator 2" may beco "Raiders of the Lost Ark".
‘I hope this kid won’t make the mistakes I made back then...’
'No...I can't let him make the sa mistakes I made...'
Spielberg doesn't believe that Mike Mohamy will directly bring over the Super Nintendo and the newly developed ga when Roland doesn't like the ga. In his opinion, only if Roland is interested first, the other party will will do this.
Since this is the case, it doesn't really matter whether Roland admits it or not.
Since this child’s preferences are the sa as mine, and since his life trajectory is the epito of his own essence, then—
Not being able to repeat the sa mistakes is Spielberg's biggest idea. As for miracles?
Isn’t it just a dream to overturn the current Nintendo?
Hope that those guys who are interested in computer gas and have the ability to do it can keep this market, that is already his greatest wish, as for other...
Why are you asking so much from an eleven-year-old?
If after seeing the ghost's IP address, Spielberg felt that Roland's training value had to be reassessed, then now, the guy who is very similar to his epito of life can no longer be introduced by any student. .
Robert Zeckis couldn't rember whether he taught Roland or not?
Then now... just pretend he didn't teach.
How can an apprentice teach a master in turn?
This guy who has been interested in movies since he was a child, the kid who has the guts to harass the director on the set, and the kid who can have the capital to lead the developnt of a ga studio, let him take care of him...
It has nothing to do with money.
This has nothing to do with the na.
It has nothing to do with race.
He just wanted to make up for the mistakes he made back then...
Back then, he was short of money.
Now…
What is money?
Because of this, when the relieved Roland nodded in response, he finally laughed when he got the affirmative answer.
After glancing at the unmarked cassette on the table, this one was supposed to go out for food, take a nap at noon, then the director who presided over the shooting got up, walked to the door, called the assistant, and told the other party—
"Let's go, rest in the afternoon, everyone will take half a day off."
Not only that, he also said: "Get a TV, the kind that can be plugged into a Super Nintendo..."
"Then get three more lunches..."
Speaking of this, he suddenly turned his head, looked at the two people who had already reacted, and asked with a smile: "What do you eat? I asked my assistant to buy it. I haven't played gas for a long ti. I don't know that your imitation How about the racing ga made by Trip Hawkins, if it disappoints , then don't put it on the market..."
"Go back to the furnace and rebuild."
When Roland saw Spielberg utter the word 'reinvented' with a smile on his face, he suddenly discovered that it seed that the other party's favorability was suddenly replaced by his own without doing anything. Maxed out.
Not right...
Roland didn't do nothing, right?
It is up to him to learn this kind of thing on the set.
He has a strong interest in computers, and he has to ntion things he wants to learn by himself.
Expressed to Mohamy that he has a great interest in IMDb and gas, and he has to say it himself.
In the final analysis, everything is still the first favorite...
In his previous life, he joined the industry because he liked movies, and he is still the sa in this life.
In his previous life, he was addicted to gas because he liked gas, and he is still the sa in this life.
In this case, he can accept Spielberg's changes calmly.
not to ntion!
He is also from True Love Ga!
Although he has never played "Space Invaders", he can pass "Red Fortress", "Green Corps", and "Salamander" with one coin; although he has never seen the cassette of "E.T." Started with BA from left to right; although he may never be able to shoot "Ready Player One" in his life, he is more skilled in playing 'Whosyourdaddy' than anyone else...
Besides, when I first saw Mike Mohamy—
What Roland thought was not about investing in Blizzard, but about smashing the knee of Mohamy, the founder of Warcraft!
It was the sa as Spielberg thought, because the joy and anger of the ga were Roland's first reaction.
The second reaction is investnt.
he…
love movies;
I also love gas.
Note: ① Jobs is the No. 40 employee of Atari. He knew Spielberg during the Atari period. When acquiring Pixar, Lucas, who wanted to lay off the computer animation departnt, offered a price of 45 million. But in the end, it was sold for 10 million. At that ti, Bill Gates wanted to buy Pixar. Even though Pixar suffered consecutive losses in 1990 and 1990 four years later, Gates still hoped to buy it from Jobs at a price of 90 million. After buying it, Jobs still didn't sell it. Just as Spielberg wanted to overwhelm Lucasfilm, he also wanted to overwhelm Amblin Entertainnt in the film field. ②Before "E.T." was made into a ga, Atari actually fought to save the market once. They bought Namco's "Pac-Man", hoping to use big IP to promote the sales of ga consoles. Unfortunately, due to operational problems, they produced 12 million copies when there were only 10 million units in the market, but only sold 7 million copies, and "E.T." is actually owned by the whole village. Hopeful, but shoddy ga, rated as the nightmare of Arican children. So much so that there are still people spraying Spielberg, "the best director in the world plus the best movie, but the result is the most garbage ga". ③The founder of Electronic Arts of the United States t Spielberg when he was at Apple, so when he was working on "dal of Honor", Spielberg directly sold the IP to EA. When he plagiarized the plot of "Saving Private Ryan", Spielberg did not sue the other party because it was all scripts written by him.
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