On June 29, 1997, the heat of the finals had not yet subsided, and Nike took the opportunity to announce the signing of Knicks All-Star point guard Clay Lee.
Fans were expecting the Nike to release Clay Lee's signature sneakers next season, but in an exclusive interview with Sports Illustrated at the end of the month, Lee said that he would release his signature sneakers in 1998.
This can also be considered a combination marketing.
The Nike puts the news, and Sports Illustrated takes advantage of the hot topic.
Fans who want to get first-hand information have to buy an issue of the magazine.
All three parties were very satisfied, except that the fans were taken advantage of.
However, in 1997 people were still relatively simple and were willing to pay for magazines to learn about the stars.
In 1997, Nike promoted "Penny" Hardaway and Jason Kidd.
The strategies of Nike and Adidas are different.
They mainly sign stars, and signing defenders is naturally to increase sales.
After the news was announced, his superficial brother Kidd sent a text ssage of congratulations, and also hoped that Lee could wear his sneakers next season and help him advertise.
Lee was not clear about the specific contract signed by his superficial brother, but the sponsorship he signed took more than half a month to negotiate.
When signing a sponsorship contract with a comrcial company, Lee first established a company.
An independent company can better protect property safety and reduce financial risks.
Of course, setting up a company can also help Lee enjoy tax benefits.
Inno is the first company under Lee's na, and the company na was provided by his good friend Ivan.
The abbreviation of "Innovation" will also involve financial and consulting businesses in the future.
Friends who have been dazzled by the Internet firmly believe that they can discover the next Yahoo.
Agent Mark Bartelstein has already helped Lee to deal with these trivial matters, but the two sides have differences on the details of the contract.
Mark Bartelstein insisted on adding the "competitor" clause.
Adding this clause ans that Nike not only has to pay Lee for endorsing Nike products, but also has to pay for part of the costs of competitors' products that he does not endorse.
It sounds like a play on words, but in fact, there is too much room for wrangling here, so both parties have to talk it out in advance.
The "exclusive" clause was also added.
Lee needed to help Under Armour promote sports bras, but Nike had not yet officially involved in this field.
In the end, both parties made concessions and completely resolved the issue.
Of course, the contract also involves "player awards
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