"As of today, we have already sold a total of 9,365 new cars, and the number of reservations on the official website has also reached over 50,000, and the number of orders is still increasing every week.
Based on this sales trend, by the end of the year, we should be able to achieve at least 150,000 sales!
In addition, the first batch of 1,000 new cars sent to Europa should arrive in Italy in the next few days.
Although it’s still hard to judge the market there, even with a conservative estimate, we should be able to achieve about 30,000 more sales.
Our original plan for 2018 was to sell 80,000 units for the entire year, so that our revenue could cover our initial investnt costs and break even.
And now, the conservative sales are already more than double our planned sales...
Mr. Bao was reporting the current business situation of Ai Dou to Gao Yuan, his words filled with barely concealed excitent.
You know, the current monthly sales of BYD, the leader in new energy, are just over 30,000, and that’s for the entire range of vehicles.
Goodness, with just one microcar model, our sales are almost ready to surge to the second highest in the nation...
For any car company, the larger the sales volu, the lower the cost of car manufacturing spread, and the higher the profit margin.
This is why new car companies basically lose money initially while they try to make a na for themselves.
80,000 units, that’s basically the breakeven point for Ai Dou cars.
Originally, after the subsidy reduction, Mr. Bao almost only had the option of drastically reducing prices to clear inventory, and the likely outco would still have been bankruptcy.
But because they installed a "Bajie," not only did they sell at the original price, they even sold out!
Even for soone as experienced in business as Mr. Bao, this rebound seed a bit magical.
Of course, there are also so happy "problems" that co along with it...
"The problem now is that our production capacity can’t keep up with sales, and our custors’ car pick-up ti has been delayed to three months later, which greatly impacts the custor’s purchasing experience.
We are discussing internally whether we should continue to expand our production capacity, adding another production line.
Also...Chairman Gao, do you think we should slightly increase our prices...?"
Mr. Bao rubbed his hands, feeling quite regretful internally.
If he had known it would sell this well, he would never have sold them at the original price, say, adding three thousand to each...oh no, every car!
Gao Yuan looked sowhat amusedly at Mr. Bao, who was clearly dizzy with victory.
Raise the price? Do you really think you’re selling BBA?
"The market and profit margins for microcars are inherently limited. This ti, we just used the sensational effect of launching new technology in the market to create a marketing buzz.
Once the buzz dies down, along with the inherent flaws of this microcar, it might not sell as well anymore.
If we suddenly raise the price now, it will only make the market cool down faster, resulting in more losses than gains."
Hu Yifei also nodded in agreent.
"Yes! I think Chairman Gao is right. Recently, quite a few car owners have started to complain about the new car’s accessories, interiors, and battery life, it’s just temporarily suppressed by the ’Bajie’s hype.
Being able to recoup the initial investnt is already a success.
And as the infrastructure of our Cloud Computing Center expands, ’Bajie’ will inevitably not only be loaded onto Ai Dou new cars but will also be marketed to expand the custor base.
Once ’Bajie’ is widely popularized in the market, the monopoly property of rarity will no longer exist, and Ai Dou’s new cars will not sell as well."
Compared to Gao Yuan, Hu Yifei is much more direct, almost not saying that this car is industrial garbage.
Being able to sell junk as it is is good enough; really wanting to sell it like gold is treating the custors like fools.
Mr. Bao saw that both bosses were of the sa opinion, and could only nod sowhat awkwardly.
"It was my lack of thorough consideration, I was a bit too eager."
Gao Yuan glanced at him, smiled, and let it pass without saying anything.
These simple truths Mr. Bao certainly understood as an old hand.
However, as the CEO of Baiyeji, Hu Yifei naturally does not want the star product ’Bajie’ to be limited to just one new car model from Ai Dou.
And Mr. Bao, as the head of Ai Dou New Energy, naturally hopes that the widespread popularization of ’Bajie’ cos as late as possible...
Where you stand depends on where you sit; so decisions may seem foolish.
Even a casual observer might be able to critique and offer a thoroughly thought-out strategy.
In fact, those on the outside do not hold positions of responsibility and do not understand that these "foolish" decisions are actually made for "maximizing self-interest"...
How to balance internal interests and competition, maximizing team benefits while not appearing to favor one side over the other, is a real test of top leader’s ability to oversee the whole situation.
"The developnt of Ai Dou New Energy in the future is sothing the group highly anticipates.
We will not only continue to increase financial investnt but do so vigorously!
In the future, Baiyeji will have two core business divisions: one is the IT division, responsible for the software part, and the other is the manufacturing division, responsible for industrial manufacturing and related hardware..."
With just that remark, Mr. Bao’s eyes brightened, and he felt greatly reassured!
As the new boss, he had naturally researched the internal composition of Baiyeji beforehand. So far, there has been no manufacturing departnt related to hardware.
Then who else could the core component of this "manufacturing division" be but ’Ai Dou’?
Especially that phrase "increase financial investnt," it made Mr. Bao’s heart blossom with joy.
Reviews
All reviews (0)