568: Chapter 94: Co, the electric fan is here, *_2 568: Chapter 94: Co, the electric fan is here, *_2 For example, in ’22, the average custor acquisition cost for several leading e-comrce platforms had already broken 800.
Why has the private domain beco increasingly hot over these years?
Because it’s cheap!
Why was Pinduoduo able to make a breakthrough?
Because their marketing strategy of ‘slash a Dollar, get it for free’ had a low custor acquisition cost!
Breaking down the barriers to private domain traffic and gathering massive amounts of it has allowed the ergence of the only e-comrce giant in the impossible era to grow within the public domain!
(Why was DJ’s custor acquisition cost so high in ’18?)
Shanhaiguan was a company that caught the wave of the short video Blue Sea Era, and with CEO Cheng, endowed with aesthetic abilities that transcend ti, by swiping through videos and empowering signed internet celebrities within his company, he created a bunch of unique micro-influencers.
Looking at the dozens of hands raised in the audience, CEO Cheng quipped,
“Whether you can beco millionaires depends on next year, haha, of course, don’t falsify data.
Shanhaiguan will settle the ad costs every three months, and any data manipulation will definitely be detected.
You should be aware of these terms from the contract you signed.
If any issues arise, you’ll be responsible.
Alright, that’s about all for this topic, let’s move on to the next one.
Xiao Zhao, your turn.”
He passed the microphone to Zhao Ying, gave her an encouraging look, and stepped off the stage.
The internet celebrities were sowhat confused.
Why is she going up?
Many of them knew Zhao Ying; she was the type who was good at socializing and enjoyed playing the socialite.
She was great at managing small groups and especially liked to orbit around Xiao Cao.
When CEO Cheng was away, Xiao Cao beca his spokesperson.
This showed Zhao Ying’s excellent upward managent skills—just as she had demonstrated in the past.
“Xiao Cheng, aren’t you a bit hasty in promoting her?”
Sun Dongxin asked Cheng Daqi, who had returned to his side.
“Brother Sun, it’s only because polygamy isn’t allowed anymore.
Otherwise, I’d have married her straight away.
What do you think?”
CEO Cheng’s response left Sun Dongxin a bit speechless, and he sighed,
“Too bad I don’t have a daughter.”
“Don’t worry about it, we’re brothers; we can’t ss up the seniority.”
The big players below burst into laughter, while Zhao Ying on stage was so nervous she could hardly speak smoothly.
Having suddenly co into power, she didn’t understand why CEO Cheng trusted her so much, but she knew she had to seize this opportunity.
“Hello everyone, I am Zhao Ying, and I am also the person in charge of Shanhaiguan’s ‘Farming Bar’ variety show project.
Our project…”
“You seem too nervous.
Was your trip back to the country quite short?”
Noticing Zhao Ying’s nervousness, Sun Dongxin realized CEO Cheng might be eager to return to Arica—promoting a woman he had just brought in the day before felt quite hurried.
Cheng Daqi nodded and explained to Sun Dongxin,
“There’s a Christmas campaign planned in Arica by MAS that’s going to burn a lot of money, and I need to be there to keep an eye on it.”
Sun Dongxin understood soone like CEO Cheng.
He had also been jet-setting around the globe when he was young; building a business was genuinely exhausting.
In theory, a boss could delegate tasks to trusted subordinates—after all, who doesn’t have a few confidants?
But in reality, few entrepreneurs from the founding generation would do so.
The linchpin of a startup is often the founder, and a company led by its founder is very different from one managed by professional managers.
“I see, but Xiao Cheng, what’s the deal with that ‘Every Family’s Good Goods’?”
Finally, Sun Dongxin asked.
CEO Cheng sighed internally.
Brother Sun had invested more than ten million in Shanhaiguan but never interfered too much, respecting him greatly.
The thing with ‘Every Family’s Good Goods’ was a bit of a pitfall for Brother Sun—short-term loss for long-term gain.
“They’re in the private domain e-comrce sector.
We help them with advertising.
They’ve just secured over a hundred million in funding, and they’re targeting two million users by the first half of next year, so they’re burning through money pretty quickly.”
Sun Dongxin was an insightful man.
Far from being resistant to old ways, he was the sort who constantly sought to learn new things.
“Xiao Cheng, Shanhaiguan and MAS have traffic, and Dongxin has so industry experience.
Do you think if we joined forces, we could give e-comrce a shot?”
Dongxin was pretty much a seasoned trader coming to the end of its path.
For the past few years, it had been trying to diversify with little success.
However, in Sun Dongxin’s eyes, he was intimately familiar with the retail supply chain and also knew logistics well—both fundantal requirents for running an e-comrce business.
If they could keep up with marketing, Dongxin, in collaboration with Shanhaiguan, stood a chance to give it a try.
Especially since CEO Cheng was one to stir things up and had a following of two million fans, e-comrce seed like the perfect match for him.
“Brother Sun, dabbling in small ventures is easy, but to scale up in the e-comrce industry, one must face fierce competition.
‘Every Family’s Good Goods’ is a small player in the private domain e-comrce sector, and their valuation has broken six hundred million.
They’ve just received funding a couple of months ago and are now burning through tens of millions.
Optimistically speaking, as long as the burning is effective, it’s not a loss, but if it doesn’t work out in the end, who’s going to pay for all that spent money is a real concern.”
Smart people listen for the tone, and Sun Dongxin keenly grasped CEO Cheng’s emphasis.
“Dabbling in small ventures is easy”
“To scale up”
Xiao Cheng, you’ve got bolder ideas than I do!
It wasn’t until today that I realized you’ve already thought about this.
“Have you researched this matter?”
Cheng Daqi gave a crafty smile and replied,
“Both Old Ma and Brother Dong are entrepreneurs, and so am I.
Of course, I envy them.
It’s just that Shanhaiguan and MAS are still too small; playing small isn’t fun, and playing big is beyond our reach, tough indeed.”
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