32: Chapter 32: The Capital’s Delicate Wife 32: Chapter 32: The Capital’s Delicate Wife Cheng Daqi was focused on eating his al.
On Red Street, you could get free food, but the taste of those things was not very good.
Even a large portion was close to expiration.
After all, the purpose of distributing food was to keep the holess from starving to death.
On the other hand, if the quality of the free food was too high, many less poor people would go to grab it.
Then, the truly needy would have less to eat.
Domo’s burgers didn’t surprise Cheng Daqi at all, but they still tasted great.
The pineapple pie and apple pie desserts were delicious too.
Putting down the apple pie he was holding, Cheng Daqi eyed the beverages offered in Domo’s food truck.
Why not take advantage and drink for free?
“Domo, this might be a bit presumptuous to say, but would you like to hear my suggestion?”
eting by chance, Cheng Daqi decided to give Domo a bit of sincerity.
Aroused from his reverie about the future, Domo replied with a smile.
“Of course, you guys are my first custors; even if you didn’t say anything, I would still want to ask for your opinions.”
The plump chef ca from a rich family; if he didn’t have a love for food, he wouldn’t have beco so overweight.
If he didn’t really want his own cooking to gain more recognition, he wouldn’t have bothered to run a food truck so earnestly.
Domo was very happy to receive suggestions.
He didn’t find Cheng Daqi presumptuous at all; in fact, he was extrely pleased.
From Cheng Daqi’s recent comnts about his burgers, it was clear that this Asian man knew a thing or two.
Actually, Domo’s guess was not wrong.
In his previous life, Cheng Daqi had founded a chain of fitness brands.
The core selling point was not the gym itself but the Traditional Chinese dicine (TCM) fitness als.
Using fitness as a traffic entry point, he attracted a large number of people concerned with health and fitness with a low mbership fee.
The core profit ca from providing different TCM fitness als for these mbers.
There were als to aid with fat reduction, physical conditioning, and fighting the signs of aging.
In his previous life, Cheng Daqi had truly studied the catering industry; otherwise, he wouldn’t have been able to combine dicinal food with fitness.
“The food you’re making has great taste, much better quality than those cheap fast foods.”
First giving a few complints unhurriedly, Cheng Daqi prepared to give so advice to the plump chef.
After all, he had no plans to enter the catering business again in this lifeti.
“Before I give you my suggestion, I need to ask you a question.”
“What question?” The plump chef touched his chef’s apron, puzzled.
“Do you want to run a great food truck and be an ordinary successful boss,
or do you want to make your BBB burgers famous and make a na for yourself in Arica’s catering industry?”
Cheng Daqi didn’t care about Domo’s answer; he just wanted to freeload two bottles of beverages.
Asking questions was also a common technique, just sothing he did casually.
But his words hit Domo like a heavy hamr, deeply shaking his heart.
This West Coast rich boy who had left ho to start a business had never truly considered this question.
He just wanted more people to recognize his food, his cooking skills.
That was all.
Domo was stumped by Cheng Daqi’s question, or rather, he had never clearly thought about to what extent he wanted to achieve.
“I guess, I just want more people to recognize .
I want to show my father that being a chef is nothing to be ashad of, that no profession is inferior.”
This big boy of over two hundred pounds softly voiced his own answer.
Wanting his father’s recognition?
Cheng Daqi had not yet realized he had encountered a rich man’s son; he was rely moved by the common dream shared by countless boys.
The initial idol for boys is their own father.
“I understand what you’re saying.
Get two bottles of beverages, and we’ll talk slowly.”
In Arica, if you want sothing, you say it directly; don’t beat around the bush when you want to negotiate terms.
Many ordinary Aricans had lost the ability to think independently under decades of being coddled.
If you speak too subtly, they might really not understand.
“Sure, sure, drink as you please.”
Domo pushed the drinks over, speaking generously.
“I didn’t open this store to make money, but rather to have more friends recognize my cooking, my culinary skills.”
Under Sani’s incredulous gaze, Cheng Daqi casually opened a bottle of beer for her, and then another for himself.
Cheng?
Are you serious?
Bringing to eat, you’ve turned the restaurant into a relief spot.
You’re fine with a fifty-cent big burger, but you also scamd drinks for free?
You manage to shop without spending anything, just using your mouth, without lifting a finger, right?
“No!
Domo, your thinking is utterly foolish!”
Cheng Daqi wasn’t planning to con the chubby chef, so he spoke his mind.
He would say it as effectively as possible.
“If the store doesn’t make money for a day, your father won’t recognize you for a day, no matter how popular your burgers are, they won’t convince your father.
You want your father’s recognition, you need your custors’ recognition first.
Do you know what custor recognition is?”
Cheng Daqi’s smooth crooning matched Domo’s rhythm, and after pondering, the chubby chef ventured a response.
“They like my food?”
“No!”
“They give my store a good rating?”
Seeing that Domo really didn’t quite understand, Cheng Daqi gave up guiding him and prepared to spoon-feed the information.
“No!
There’s only one kind of custor recognition, and that’s the willingness to pay for your product.
How to attract custors to pay, for soone like you, a newcor to Arica’s fast-food industry, there’s only one feasible approach – differentiation strategy.”
(To prevent nitpicking, let clarify that this idea cos from a discussion with a friend who has a deep foothold in brand marketing across several top-tier cities in the food and beverage industry, and it’s been confird to be viable.
Additionally, there are four attributes here: Arican, fast-food industry, newcor, and applicable to him; those who wish to argue should take note of the attributes before raising objections, as each attribute has been carefully considered.)
Differentiation strategy, the approach that Cheng Daqi used to break through in entrepreneurship in his past life.
His peers were rolling out classes, female fitness coaches, and fitness industry competitions.
He directly collaborated with local university experts to co-develop dicated diet als for health and fitness, dealing a heavy blow to the competition.
In combination with a deep-rooted local industry short video matrix and other tactics, he expanded from one store to eight within a year.
Without taking any financing, he had already validated his profit model, which allowed him to secure an impressive valuation during the PA round of financing.
The way Cheng Daqi spoke passionately gave Domo an illusion, as if he saw his own father holding a staff eting.
The tone was firm, the wording precise, the language professional.
“Differentiation strategy?
Can you elaborate?”
Without thinking too much about it, Domo eagerly asked Cheng Daqi for more details.
“You’re in Arica, where entering the fast-food industry isn’t difficult because the market demand is right here.
Aricans have beco accustod to filling their stomachs at fast-food restaurants when they’re hungry.
This is thanks to the larger chain fast-food companies’ long-term cultivation and nurturing of the market.
However, every situation has two sides.
While the big companies have cultivated the market, they’ve naturally also blocked the space for other small fast-food companies to grow.
In recent years, haven’t all the new fast-food enterprises erged with the backing of traditional large corporate giants?”
Cheng Daqi didn’t know for sure, but he was familiar with the common developnt trends in various industries.
Industry giants, once the market becos saturated, will naturally branch out and expand, creating new sub-brands and subsidiaries to occupy niche ecological niches within the industry, a nature determined by capital monopoly.
This developnt model has cross-industry applicability.
Like the Taobao ecosystem, evolving from just e-comrce to spanning every industry chain link today.
From enterprise-level cloud computing to last-mile delivery services, even acquiring Ele..
Domo carefully considered the industry situation outlined by Cheng Daqi.
To his astonishnt, he discovered that every single statent made by Cheng Daqi was in complete agreent with the details he had observed.
Small fast-food companies get acquired before they grow large, and those promising new brands that do well all turn out to be the darling spouses of big capital.
All match up!
Reviews
All reviews (0)