Chapter 281: Chapter 197: Let Callias Bloom Throughout Beijing
Wen Shulin fell into deep thought; Chen Cheng was right, if you’re going to play the ga, you have to play the full set.
If it’s just rumors about investing in photovoltaic projects without any actual action, it could easily be seen through by Hoshino Mika.
“Unless…”
Wen Shulin raised her head and looked intently at Chen Cheng, “You really have a significant investnt.”
Chen Cheng: “CGG doesn’t invest in photovoltaics because they are heavy assets, right?”
Wen Shulin nodded, “High capacity, capital intensive, high proportion of fixed assets, fast technological iteration, these are the apparent drawbacks.”
“More importantly, we are funded by Hong Kong capital, and it’s clear that doing business in the dostic market is not about your company’s technology but about official docuntation,” she added.
Chen Cheng thought about that.
What Wen Shulin said was true; a new policy could change the landscape of the entire industry.
CGG doesn’t want to take risks because they can’t be sure if they can hold onto their cards until the end.
Chen Cheng’s fingers lightly tapped on the tea table, and the two fell into a brief silence.
During the silence, his mind continued to work rapidly.
“Personally, I think we should choose an investnt that isn’t too large, but looks significant.”
Wen Shulin spoke up, “And also within the range that your current finances can handle.”
“I think…”
A bold idea flashed in Chen Cheng’s mind, lighting up his eyes.
“What?”
“Beijing Auntie,” Chen Cheng said with a smile.
Wen Shulin’s eyebrows knotted, hearing Chen Cheng ntion the project she had proposed half a month ago, and she also smiled.
“Didn’t you say, you didn’t want involved?”
Chen Cheng nodded, “Yes, this ti, I still cannot let your funds co in.”
“Why?”
“Once money is involved, our relationship will no longer be pure.”
Recalling half a month ago when Wen Shulin proposed this concept, Chen Cheng’s funds were less than 60 million.
Now, his account had over 2 billion.
Such unicorn funds could invest in anything and were even surpassing the capabilities of so small investnt firms.
After all, his money was genuine cash flow.
Wen Shulin lowered her head and smiled lightly, “Even if you don’t let participate, how much money could opening a few drink stores possibly need?”
“I rember you originally promised Auntie forty million?” Chen Cheng said deliberately.
“It wasn’t that much, two to three million.”
Chen Cheng smiled faintly, “How many stores were you planning to open back then?”
Wen Shulin wasn’t just talking casually; she had actually planned to bind deeper interests with Chen Cheng early on.
“My plan was to open at least 20 stores in various Beijing shopping malls and near the CBD area.”
Chen Cheng said with a smile, “Then your standard for a single store might be a bit high.”
“CGG did the IPO for Nai Xue, and at that ti I thought about benchmarking against Nai Xue,” Wen Shulin candidly spoke.
She looked at Chen Cheng again, “From what you an, do you think the benchmark is wrong?”
Chen Cheng nodded.
“Then, you’re thinking about… benchmarking against MIXUE Ice City?” Wen Shulin asked tentatively.
It was hard for her to imagine Chen Cheng wanting to share a market with MIXUE Ice City, which targets lower-tier markets.
“Snow King is already firmly established, it’s not a wise choice to enter the market now,” Wen Shulin cautioned, “No one can beat its price under 8 yuan per custor.”
Chen Cheng shook his head, “I’m not planning to follow MIXUE’s path.”
“Then what are you thinking?”
Chen Cheng sat up straight and began, “This ti when I went to Japan, I discovered sothing very interesting.”
“What?”
“Every 10 minutes of walking, you could see a 7-Eleven store,” Chen Cheng continued, “Later I looked it up online, and in a small area like Tokyo, there are 20,000 stores.”
“We were talking about opening a beverage shop, weren’t we? Now, you want to open convenience stores?”
Chen Cheng laughed and shook his head, “Actually, I’m thinking of using the convenience store model to open Beijing Auntie across Beijing.”
Upon hearing Chen Cheng’s idea, Wen Shulin’s eyes lit up. She put down her tea cup, leaned forward slightly, and eagerly asked:
“Using the convenience store model? Tell more about your idea.”
Seeing Wen Shulin getting excited, Chen Cheng continued:
“Think about it, the biggest advantage of convenience stores is their dense store layout and convenient service experience.”
“Exactly, 7-Eleven’s concept is that no matter where custors go, they can find a 7-Eleven within 10 minutes,” Wen Shulin added.
“So, my idea is to make ‘Beijing Auntie’ the ‘7-Eleven’ of the tea drink industry.”
Chen Cheng said with determination, “I want consurs to be able to find a ‘Beijing Auntie’ within a 10-minute walk, anywhere in Beijing.”
“This idea is very bold and challenging.”
Wen Shulin pondered for a mont and analyzed, “But to achieve this goal, you’ll need to overco many difficulties.”
“Let’s hear them.”
“First, you will need a lot of capital to support the expansion of stores.”
Wen Shulin looked at Chen Cheng, “Based on 200 stores, and each store requiring an investnt of 1 million, you will need two billion.”
“What else?”
“Second, you need to build an efficient supply chain system.”
Wen Shulin continued, “If we position Beijing Auntie as a new-style tea beverage and dessert shop, the quality requirents for raw materials are quite high. Also, to ensure the product’s taste and freshness, you need to establish a city-wide cold chain distribution network.”
Chen Cheng asked, “What else?”
Wen Shulin: “You also need to set up warehouses, develop als, determine serving standards, train staff…”
“The main point is, if you want a store every 10 minutes, the model definitely cannot be franchised; it has to be all directly operated.”
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