Losing Money to Be a Tycoon Chapter 974 - Boss Pei’s Last Trump Card!

Chapter 974: Boss Pei’s Last Trump Card!

Zhu Xiaoce was stunned.

He clearly rembered that there were not many similar discussions yesterday. They were only small-scale discussions and were not very popular.

However, after just one day, all sorts of discussions suddenly increased!

The release date of ‘Mission and Choice’ was already set. There were not many trailers released apart from so basic information. However, this did not affect the enthusiasm of netizens.

On the other hand, the ga ‘Mission and Choice’ was not even complete yet. It was in a purely ‘speculation’ state. However, gars had already guessed most of it based on their own intelligence. So of them even connected it to the ‘Fantasy Battle Remake’ to be released on April 14th!

What’s more, the discussion was still growing. It would be hard to say if this montum could last for two days!

Zhu Xiaoce’s expression quickly changed from frustration to surprise, and then from surprise to astonishnt.

“It’s only been a day. Why are there so many people discussing it?”

“If we only look at the effect of this one day, it’s really not bad!”

Huang Sibo looked excited as well. “I understand!”

“This is the brilliance of Boss Pei. It looks like he did nothing on the surface, but he actually did a lot!”

“The reason why we feel that the advertising and marketing departnt did not do anything was because we subconsciously used traditional publicity thods. However, this publicity obviously did not use traditional thods!”

“The traditional advertising thod might be simple and direct, but it would be difficult to arouse the players’ sense of participation.”

“Players who are interested would only understand it slightly. After that, they would patiently wait for the movie and the ga to be released. They would not discuss it further.”

“Those players who are not interested would probably not deliberately understand these problems. If you want them to pay attention to it, it ans that you have to invest a huge amount of publicity. That’s because the principle of diminishing marginal effects is actually very bad.”

“Boss Pei’s publicity plan is an ‘interactive’ publicity thod!”

“It’s just like how we solved the riddle for BE QUIET previously. This thod can better stimulate players’ sense of participation. It has a completely different effect from traditional advertising!”

“To put it in simpler terms, it is to set a trap through the ‘riddle man’ and wait for the attentive players to take the bait. Once these players take the bait, they will take the initiative to share it with others, thus achieving the effect of ‘running water’!”

Zhu Xiaoce also looked enlightened.

“Activate the players’ sense of participation?”

“Eh, that makes sense!”

He carefully recalled the promotional plan related to Mission and Choice and suddenly realized that all the seemingly unrelated content had been linked together!

The advertising and marketing departnt had to keep the related projects related to Mission and Choice strictly confidential. No information was allowed to leak from the company. The ga’s contents were not leaked at all.

The movie might have a fixed schedule and submitted information, it did not take the initiative to do large-scale publicity. Thus, most viewers did not notice it. Naturally, there was no widespread discussion.

Imdiately after that, the advertising and marketing departnt began to spread the news bit by bit!

First, it was the large amount of resources to publicize the ‘classic dostically-produced ga compilation’. They had cleverly hidden ‘Mission and Choice’ in this compilation. On the surface, it looked like the money was not worth it and had no effect at all. However, it had actually played a scientific role.

The gas in the “classic dostically-produced compilation” had beco familiar to gars. “Mission and Choice” was once again dragged out to be tortured. The more gars discussed, the more gars understood the inside story.

Once this feeling of humiliation was stirred up again, it would provide the best soil for the release of Mission and Choice!

The second was to use the official platform’s exclusive interview to tie the concept of ‘incubation base’ and ‘dostically-produced classic gas compilation’ onto Tengda Gas. A casual photo would cause gars to fantasize about Tengda’s new ga.

Imdiately after, the Advertisent and marketing departnt made a feint and deliberately released fake news. They used “Fitness Battle” to cover “Mission and Choice”, causing players to fall into confusion once again.

At the critical mont when the players were arguing non-stop, Vinci dia’s godly assistance arrived. After the news of Mission and Choice was revealed, it was a decisive blow. All of the players’ previous doubts had beco reality!

Throughout the entire process, Boss Pei was like a beauty whose face was half hidden. He would always leave a handkerchief, a token to the gars. Their expectations increased as the gars argued and doubted themselves.

In the end, they found an invitation letter instead of a handkerchief, a token, and a small flower.

Who would be able to resist the temptation of a beauty that they had always suspected existed inviting players to a pavilion on the mountain?

Thus, the publicity that had been laid out for such a long ti finally ca to an end. All the players’ eyes were on him!

What’s more, it was different from traditional advertising thods. Interested players would try their best to guess the ga and movie’s content through various clues, while uninterested players would also be interested in the discussion of a large number of players.

The topic would continue to exist. In the next few days, there would be endless discussions about Mission and Choice. It would explode in a short period of ti, forming a huge hot topic!

Compared to traditional advertising thods, the biggest advantage of this publicity thod was that it was thrifty.

The gars did not spend much money on publicity. They were willing to dig deeper and understand the information!

Huang Sibo and Zhu Xiaoce’s review imdiately made him feel that Boss Pei’s advertising was superb!

ng Chang might be the one who made the proposal but anyone with eyes could tell that this was not ng Chang’s style. Boss Pei must have given him pointers!

It was not that ng Chang was stupid. The key was that ng Chang’s brain circuit did not function that way. This idea was completely different from his habit.

It was just like what was written in so martial arts novels. The smarter a person was, the less they could learn.

ng Chang was such a smart person. If not for Boss Pei’s guidance, he would never have thought of such a brilliant plan!

Moreover, strictly speaking, ng Chang was smart but Boss Pei was not only smarter than ng Chang but also wiser than him!

“In that case, Boss Pei is very confident in ‘Mission and Choice’. That’s why he dared to use such a small and risky publicity plan.”

“Even so, the problem of prenatal deficiencies in publicity still cannot be resolved very well.”

“This is especially so for the movie. The number of screenings on the first day and the number of seats on the first day are too critical. What’s more, it’s not sothing that can be improved just by the quality of the movie. It’s not like there haven’t been cases of high-quality movies dying because of insufficient publicity. The risk is still very high!”

Zhu Xiaoce raised new concerns.

At the mont, this plan was not perfect. The problem was that it was too idealistic.

Gas were easy to deal with. Good wine needs no bush. It would beco popular after a period of ti. It was alright to wait for a few months. However, movies were different. If the initial publicity was not enough and the number of seats was not high, the cinema chains would further cut the screening. Then, the daily box office would continue to fall. It would fall into a vicious cycle!

This thod did not bring enough popularity compared to traditional advertising thods.

That was because traditional advertising proposals were very intuitive. They would advertise everywhere and brag whatever they should. The more money they spend, the better the effect.

However, the publicity plan that Boss Pei was using now might save money, but the initial effect would definitely not be as good as the traditional plan. Its characteristics were that the users were loyal, participative, and motivated. However, many passers-by would not be attracted to it from the beginning.

This discussion had to continue to spread and form a trend before it could spread to the passers-by.

If the ga or movie did not achieve the desired effect, the chain of communication would break. That would be the end.

Huang Sibo and Zhu Xiaoce were very smart. They understood the logic behind this after so thought.

“Therefore, the initial exposure is still necessary. Based on Boss Pei’s current plan, everything is perfect. The only problem is that the current discussion has not broken out of the circle.”

“If we let this discussion continue for three to five days, we might be able to break out of the circle. However, it’s obviously too late now...”

Zhu Xiaoce frowned.

Initially, he thought that he had made a coback. However, on further thought, he realized that he had missed a crucial point: the initial popularity.

This could very well affect the success or failure of the entire project!

Huang Sibo nodded. “Yes... this is indeed a very serious problem.”

“However, there’s nothing we can do now.”

“I can only say that Boss Pei would definitely be able to think of the problem that we can think of. Boss Pei is probably already prepared.”

“Let’s do our job and wait patiently.”

The two of them discussed for a while but could not figure out how to solve this problem. They could only give up helplessly.

He could only choose to trust Boss Pei now!

...

At the sa ti, ng Chang was lying in his residence.

He did not go to work today because he had completely lost the motivation to go to work.

Until now, he still could not accept this painful fact.

This month’s commission was probably going to be disastrous!

What difference would it make if he did not work for the next half a month? He would leave it to fate anyway.

If gas and movies beca popular, he would not get a single cent;

If the ga and movie failed, how much commission he could get would depend on luck.

What’s more, ng Chang had been working at a high intensity for half a month. He had overdrawn his passion. Apart from being paralyzed in bed, he did not want to do anything else.

Buzz...

His phone rang just as he was lying on the bed.

ng Chang stared blankly at the ceiling for a few seconds before reaching for his cell phone. He said weakly, “Hello?”

Yu Yao’s voice ca from the other end of the line. “Brother ng, you didn’t co to work today. Are you feeling unwell?”

ng Chang: “I’m fine. I’m just a little tired and need to rest.”

Yu Yao: “Yes, indeed. Brother ng, you’ve worked hard this month. I have sothing to report to you. Didn’t you ask to communicate with the various departnts previously to keep the ‘Mission and Choice’ matter a secret?”

“Min Jingchao called to ask if I should continue to keep it a secret just now. They have a new hero coming out. It has been dragged on for a long ti. The players are waiting anxiously. It’s not good to drag on.”

“What’s more, the news about Mission and Choice has already spread. It shouldn’t be a big deal for GOG to produce a new hero, right?”

ng Chang fell silent.

If he had asked two days earlier, his answer would have been no.

However, ng Chang was already in a state of despair.

Players were like Sherlock Hols, guessing most of the information about Mission and Choice. The movie was also dug out.

What’s more, the movie would be released this weekend. One or two more days wouldn’t make a difference.

ng Chang felt like his heart was dead. “Whatever.”

Yu Yao nodded. “Alright, Brother ng. Have a good rest. I’ll hang up first.”

...

After receiving an affirmative answer from the marketing departnt, Min Jingchao imdiately arranged for his subordinates to update GOG.

“The new hero, ‘Skylark’ can be released!”

“Everyone, make the best use of your ti. Don’t waste a second!”

Min Jingchao was very anxious because he could feel that this new hero was very important to Boss Pei!

Anyone with a discerning eye could tell that Boss Pei’s marketing plan was a product of accumulation. If other people’s marketing plan was to light a fire and start fanning crazily, then Boss Pei’s marketing plan was to first pile up a large amount of grass, bury the fuse, and wait for the sparks to quickly develop into a prairie fire!

However, there was a problem now. The fuse had been buried and sparks had been successfully wiped out. However, the fire was not enough and it was not burning fast enough.

If the fire could not be very big before Saturday, it might still fail.

It was ti to test the various departnts!

The role of “Skylark” was linked to “Mission and Choice”. He had intended to be Captain Qin Yi but was rejected by Boss Pei.

Thus, the “Skylark” this ti was a female character in combat uniform.

Now, this new hero was finally coming in handy!

The update this ti would affect the hearts of countless GOG gars. Min Jingchao could also use this opportunity to help promote Mission and Choice. He would be able to help!

“This should be a key trump card that Boss Pei left for , right?”

“Yes, it’s about ti to show my hand!”