Chapter 949: “Repeating The Classic Dostic Gas Proposal”
ng Chang opened his laptop and quickly typed on the keyboard. Thoughts flooded his mind.
With his high efficiency, the general plan was quickly written out.
However, after scrutinizing this plan, ng Chang felt that there were still two loopholes that had to be fixed.
This plan required ESRO’s official platform and Tengda Gas to work together. They would pack up these classic dostically-produced gas and make a compilation. Then, they would secretly stuff ‘Mission and Choice’ into it.
In addition, ng Chang had to go to Tengda Gas to get the DEMO for Mission and Choice. At the very least, he had to play it a little and understand it.
As the saying went, know yourself and your enemy well and you can win a hundred battles. One of the important reasons why ng Chang failed previously was that he did not understand the products he wanted to promote in depth. Instead, he thought about it according to the inertia of ordinary people.
In the end, a slight difference made a significant difference.
As it turned out, Boss Pei’s way of thinking was completely different from ordinary people. There were many pitfalls hidden in these projects that one could step into if one was not careful.
Therefore, even though ng Chang had not played many gas himself and it was difficult to judge the ga’s quality, he had to at least play the ga patiently to ensure that his plan was foolproof.
As for how to get ERSO’s official platform and Tengda Gas to cooperate with his plan, that was easy to handle.
His official identity was the person-in-charge of the advertising and marketing departnt after all. Boss Pei had personally arranged for him to publicize Mission and Choice.
As long as ng Chang asked, Tengda Gas would definitely cooperate fully.
Now, ng Chang felt that his plan was just one step short of success.
Bluffing had always been his forte.
Thus, he finalized this rough publicity plan. Then, he stood up and left, preparing to head to Tengda Gas to coordinate with the person-in-charge, Hu Xianbin.
...
The advertising and marketing departnt was also in Shenhua View. They were only a few floors away from the Tengda Gas, so they arrived very quickly.
ng Chang went straight to Hu Xianbin and explained his intentions.
Hu Xianbin took it very seriously. “Promote Mission and Choice? Of course, there’s no problem! Since it’s Boss Pei’s idea, Brother ng, feel free to ask for anything. We’ll definitely fully cooperate.”
ng Chang could not help but smile slightly. It looked like the plan was going smoothly and was developing according to his expectations.
“First, please provide a DEMO for the ga. Even though I have thought of a publicity plan, I can only finalize so details after playing the specific ga.”
“Secondly, we have to discuss with ESRO’s official platform to organize an ‘revisit the classic dostically-produced gas’ event. The official platform will co forward and pack all the classic dostically-produced gas from more than ten years ago into a collection and sell them at a discount on the official platform.”
“Of course, we have nothing to do with the sales of other gas. However, we have already obtained the rights to ‘Mission and Choice’. Therefore, we will still sell this ga at the original price, which is 158 yuan.”
“We’ll replace the previous gas after our ‘Mission and Choice’ is completed.”
ng Chang had done his howork. ‘Mission and Choice’ was released after ‘Command and Conquest’. The original price of ‘Mission and Conquest’ was 160 yuan in China at the ti, while the original price of ‘Mission and Choice’ was 158 yuan.
Of course, that was the original price. ‘Mission and Choice’ had the intention of making lousy money. Therefore, there were various discounts in the publicity and promotion process. The minimum price was a little more than 80 yuan.
However, whether it was 80 yuan or 158 yuan, it was a huge sum of money in the 90s.
As for why they had set a higher price back then, it had to be based on the background of the era.
At that ti, the dostic gas industry was in a violent turmoil. Online gas were rapidly rising and piracy was gradually spreading. Dostic standalone gas were forced to engage in a price war with piracy. However, no matter how much they lowered their prices, it was still useless.
On the other hand, the Developnt Team of Mission and Choice might have been lousy at gas back then, but they knew about marketing and the market very well.
They knew that the price of this ga could not be set too low.
That was because the Developnt Team knew the quality of this ga. Once it was released, its reputation would definitely collapse. Since they wanted to make a quick buck, they had to set a higher price to earn more.
What’s more, since this ga was ant to sell emotions, a higher pricing could also hint to gars that this ga was on the sa level as Command and Conquest. It was a high-end ga, and if the pricing was low, gars would beco suspicious.
Thus, the official ga of Command and Conquest was sold at 160 yuan in China. Mission and Choice had priced the original price at 158 yuan, which was symbolically cheaper by 2 yuan.
Everyone knew what happened after that. More than 40,000 sets were sold in the ga. In the end, more than 30,000 sets were asked to be refunded, and the remaining 10,000 sets were angrily discarded by players.
Therefore, ng Chang also planned to make Mission and Choice sell at the original price of 158 yuan. That would also be consistent with the historical price.
Of course, the exact price would depend on Boss Pei and Tengda Gas’ intentions. ng Chang could not make the decision himself.
Hu Xianbin could not help but nod. “That’s a good idea!”
“The price of 158 yuan is considered moderate. Due to the huge initial investnt in Mission and Choice, I’m afraid we won’t be able to recover the cost if we sell it cheaply. However, it would be too expensive to sell it for about 200 yuan. 158 yuan is a suitable price.”
“However... What’s the point of being tied together with the classic dostically-produced ga from more than ten years ago? Why would we replace the original ga after the ga is released?”
“Isn’t that a little superfluous? Wouldn’t the gars misunderstand?”
ng Chang smiled slightly and was not flustered at all. It was ti for his glib tongue to take effect.
“The publicity thod I’m using is called setting up the stage!”
“First, we’ll create this ‘revisit the classic dostically-produced ga’. Then, we’ll publicize it and let the players reminisce about that era many years ago. That would cause a certain amount of discussion.”
“Once we reach a certain level of discussion, we will cooperate with the official platform to promote the ga and increase the popularity of the classic gas.”
“At that ti, many players would definitely curse ‘Mission and Choice’, the ‘sha of the local ga’, and recall the deception that the ga had done to gars. At the sa ti, everyone would feel sorry for other outstanding dostically-produced gas.”
“Lastly, we secretly replaced the new ‘Mission and Choice’. Players would definitely not notice it at first, but they would definitely be very surprised when they discover it. The previous’ sha of the local ga ‘had been washed away, and a rubbish ga had been remade into the true’ light of the local ga ‘...”
“This will definitely cause a wave of excitent!”
“Compared to directly announcing that we have remade ‘Mission and Choice’, this would definitely surprise the players more!”
“Of course, the only problem is that the entire publicity process might take a long ti. However, I don’t think this problem is serious. Good food is not afraid of being late.”
ng Chang’s words were half-truths. The fake part was that he wanted the entire publicity process to be delayed until after the ga was released. That way, he could get at least two months of commission.
As for what would happen after the ga was released, he did not care. At most, he would not want the commission for that month.
ng Chang’s words completely convinced Hu Xianbin.
“It sounded like a very good publicity plan!”
“I’ll contact the official platform now and tell them about this publicity plan so that they can cooperate!”
There was no need to talk about Tengda Gas’ relationship with ESRO’s official platform. They were treated like biological sons.
‘Mission and Choice’ was a huge production this ti, and the official platform attached great importance to it. As long as Tengda’s publicity requests were not too excessive, the official platform should be satisfied.
ng Chang was very happy. As long as he convinced Hu Xianbin, his plan should be halfway to success.
“That’s right, the ga’s DEMO...”
ng Chang did not dare to forget this.
Hu Xianbin said, “Alright, alright. I’ll find a portable hard drive and copy it for you. However, this ga is still in the developnt stage. Try not to spread it or use the content inside as publicity material.”
“If you have any requests for the publicity material, just let know. I’ll cooperate with the preparations.”
ng Chang nodded. “Of course. I just want to experience the gaplay a little.”
After getting the ga DEMO, ng Chang imdiately rushed back to the marketing departnt and installed it on his computer.
In the next few days, he was prepared to fight to the death with this ga.
In fact, the publicity plan this ti had little to do with the content of the ga. However, ng Chang’s previous failure was too painful, so he had to play it safe.
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