Chapter 1347: I’m Very optimistic, So I Won’t Give The Publicity Plan
After reading these comnts, Gao Ming’s heart turned even colder.
That was because the situation this ti was fundantally different from the previous public sentint crisis!
Previously, Young Master Tian’s video had been hotly discussed and reposted repeatedly. This could be said to be a theoretical battle.
It exposed the chronic illness of these interdiary companies at the mont, explained the fundantal reason why interdiary companies would not change no matter how they reford, and even predicted the future developnt changes of interdiary companies.
That was to let tenants understand that these interdiary companies were thinking of ways to earn more profits even though they said that they were serving tenants.
Of course, it was only natural for companies to earn profits. Without profits, companies would not be able to develop.
However, a company has its own values.
Was there a bottom line in pursuing profits? If he placed profits and responsibilities at two ends of the balance, which was more important?
At the mont, most interdiary companies in the country saw profits far more than responsibilities.
That was why there were all sorts of incidents that hard the lives and health of tenants. That was why there was the saying that renting a house was actually finance.
Even if he emphasized responsibility, it was just to make a superficial article to better expand the market and form a monopoly. At the end of the day, it was still for more benefits.
Before netizens really reached this consensus, they might have been confused by Ho Corporation’s changes.
After all, he was a mid-tier general. Other companies were not as good as Ho Corporation.
However, netizens realized that these asures were far from enough after this theory was widely spread and widely recognized.
However, if that was all, Ho Corporation would only be scolded a little more.
After all, without theory and without practice, it was equivalent to not being able to use your strength. You knew what was good in your heart, but you could not find a place to support it if you really wanted to take out real money.
However, the situation was different now. A new model had appeared!
Slow Movent Studio’s “realistic service departnt” had created the real estate interdiary simulator to a platform that was completely different from Ho Corporation. It was equivalent to jumping out of the business model and evaluation system of traditional interdiary companies, giving everyone a brand new choice.
The content that had been hotly discussed online previously naturally beca the support of this new platform!
Of course, once a new platform appeared, just having popularity and attention was not enough. They still had to have enough resources on hand.
After all, the business rules in real life were very strict. It was destined to be difficult to do anything without resources. They could not avoid the layers of vested interests.
However, Slow Movent Studio’s’ realistic service departnt ‘had resources. It integrated the resources of Shenhua Real Estate and Sloth Apartnts!
He did not lack funds, reputation, or popularity.
The only thing he lacked was ti.
Shenhua Real Estate had projects all over the country. As long as they took out a small portion of it to make a rental house, it would form a very good advertising effect. It was nothing to their massive annual marketing budget. It might even improve the sales of the house.
Once the Sloth Apartnts started to be rented, the expansion speed would definitely increase.
It was just like Fish-Catching Internet Cafe, Fish-Catching Take-Out, Deposit Fitness, Upwind Logistics, and the other physical industries of Tengda. They had taken root in Jingzhou and built a long reputation. During this period, they did not show any signs of being aggressive. However, once their reputation and model matured, they would expand outward. That would be a wildfire!
This ti, the blow would be even heavier for Ho Corporation.
That was because the previous setback was only because of the public sentint crisis.
Now, a powerful competitor had directly declared war on them. What’s more, behind this competitor were two giants and countless ordinary tenants who had been accumulating resentnt for a long ti!
Of course, in terms of size and the entire rental market’s occupancy rate, Ho Corporation had nothing to worry about. However, the problem was that after the environnt of this public opinion war was set, Ho Corporation had naturally fallen.
What’s more, for a long ti to co, these would be shortcomings that Ho Corporation would never be able to make up for.
Everyone knew that Boss Pei was best at dealing with his competitor’s weakness. GOG and IOI’s competition was a fresh example.
Gao Ming sat paralyzed in his chair, his mind blank.
At that mont, the phone on the table rang.
An urgent eting!
Waves ca one after another. He had thought that after this announcent was released, at least the public opinion storm would co to an end. He had not expected that this was only the calm before the storm. A greater crisis was brewing.
Gao Ming stood up silently and rushed to the conference room.
At that mont, he suddenly felt like he was a reflection of Ho Corporation: He was obviously helpless, but he still had to act like he was working hard to change sothing…
…
…
December 4th, Tuesday…
In the guest room of Thriller Hostel’s office, ng Chang was drinking tea and chatting with Chen Kangtuo.
ng Chang had already inspected the Thriller Hostel’s roller-coaster project the entire day and morning yesterday.
The roller coaster nad ‘Skylark Operation’ has been completed. What’s more, it had been running for a while. It was a roller coaster after all. They had to ensure its safety.
Next was to officially open for tourists at the end of this month.
There was a confident smile on Chen Kangtuo’s face. “How is it? This project is great, right? Is it enough to beco the next project of Thriller Hostel?”
ng Chang nodded. “Indeed.”
The smile on Chen Kangtuo’s face widened. “Then… about the publicity resources…”
Of course, he knew what ng Chang was here for.
He had to decide on the publicity plan after the inspection!
Now, ng Chang was in charge of marketing publicity for most of the projects in Tengda Corporation. Many companies that were not directly affiliated with Tengda Corporation, such as Slow Movent Studio, were also in charge of publicity for the new products.
He had to admit that this authority was very important.
Publicity funds determined the popularity and fa of the project in the beginning. At the sa ti, it would affect the success or failure of the project to a certain extent.
To Chen Kangtuo, the roller coaster of Operation Skylark had gathered a lot of his hard work. Whether it was the initial explosion of inspiration or the long construction a year later, he had invested a lot of feelings into this project.
Thus, he naturally hoped that this project would be supported in publicity. The more resources there were, the better!
Now, ng Chang seed to be quite optimistic about this roller coaster.
Since that was the case, shouldn’t they give more publicity funds?
There should be no problem with this logic.
However, ng Chang took a sip of tea. “I don’t intend to do publicity for the ‘Skylark Operation’ project.”
Chen Kangtuo’s smile disappeared from his face. “Huh?”
“Didn’t you just say that you were optimistic about this project?”
ng Chang nodded. “That’s right. We don’t do publicity plans precisely because we think highly of it.”
Chen Kangtuo scratched his head, his eyes filled with confusion.
ng Chang explained, “Tengda might have a huge business but the publicity resources that it has are limited. It has to be used in the most important places.”
Chen Kangtuo nodded. “That’s right. Operation Skylark invested more than a hundred million yuan. It’s considered a key project in Tengda. What’s more, Thriller Hostel’s operating situation is good. It’s been a long ti since it received marketing help. Shouldn’t we take care of it?”
ng Chang said indifferently, “Don’t be anxious. Let finish.”
“According to Boss Pei’s thinking about marketing, he has always spent a small sum of money to achieve the best publicity effect. Tengda has more marketing funds now, but we can’t spend too much.”
“You have to know that Tengda’s project category is not based on investnt, but on a deeper nature.”
“So projects would beco popular naturally without having to worry about anything. So projects might not be accepted in the beginning, but after a certain thod of operation, everyone’s view of them would completely change. That would welco greater success.”
“We naturally cannot give marketing funds to the forr, but to focus on the latter.”
“Now, the ‘Skylark Operation’ project is obviously the forr. It will naturally beco popular. There’s no need for to co up with a marketing plan. It’s unnecessary.”
“Of course, we will also have marketing funds to do regular publicity. However, this has nothing to do with my plan.”
“What’s more, there are other investors behind Thriller Hostel. We won’t lack publicity funds.”
“In my opinion, ‘Successor’ needs more.”
ng Chang was indeed talking about one of the reasons, but not all of them.
Another important reason was that he felt that the “Skylark Operation” project could not be promoted using the Pei family’s publicity thod at all. It could not be “suppressed” at all!
Apart from safety issues, roller coasters were fun. If they were not fun, they were not fun. It was very difficult to have a middle state.
In ng Chang’s opinion, Operation Skylark was obviously a very fun type. There was no need to use the Pei family’s publicity thod to promote it.
That was because the Pei family’s publicity thod was a dragon slaying skill. In other words, it would definitely not be effective to kill chickens and ducks.
What’s more, ng Chang still wanted to get a commission.
Chen Kangtuo could not be happier. After all, who would not want to fight for more publicity resources for their own project?
However, after so thought, he felt that what ng Chang said made sense.
As the person-in-charge of the advertising and marketing departnt, ng Chang had to coordinate everything. Now, ‘Successor’ obviously needed more publicity funds than Operation Skylark.
What’s more, Chen Kangtuo could think of a way to publicize it himself. Whether it was using the original reputation of Thriller Hostel, looking for Boss Li to discuss cooperation, or thinking of a way to link with Tengda Gas to make use of the popularity of Ocean Stronghold’s downloadable content and Mission and Choice, this was a good idea.
As a person of Tengda, he had to take care of the overall situation and could not have sectarian bias. That was what Boss Pei had always emphasized.
At that thought, Chen Kangtuo nodded. “What you said makes sense. Alright, go back to ‘Successor’. I’ll think of sothing for Operation Skylark on my own.”
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