Chapter 1332: The Compassionate Butler of Ho Corporation
Unlike Ding Xiyao and Cai Jiadong who were slightly anxious, ng Chang was now sitting steadily and did not panic at all.
That was because he had already arranged for a backup plan. He had also completed all the videos recorded in the na of ‘Young Master Tian’.
The reason why he did not make a move was not because he still had rcy on Ho Corporation—ng Chang basically did not have that kind of emotion, let alone a big company like Ho Corporation.
ng Chang could not wait for such a large company to die quickly. He would let himself have a huge bite of at before he died.
He had been waiting for the past two days mainly because he had not gotten the commission yet.
ng Chang looked at the date. It was the 28th today. He would be able to make a move once he finished matching the commission with Boss Pei on Friday on the 30th.
Over the weekend, he would be able to count money happily at ho and watch how Ho Corporation was overwheld by negative public opinion.
Of course, ng Chang was not waiting blindly. He was also constantly paying attention to the news and public opinion on the internet, be it the Real Estate Agent Simulator or Ho Corporation.
That was because he knew very well that the key to the “Pei family’s publicity thod” was to accurately grasp popularity and public opinion. It was a “four taels to solve a thousand pounds” technique. How to detonate these popularity, when to detonate it, and how to do it cleverly without leaving any traces. This was a learning point.
Early or late, if the movents were stiff, the publicity effect would be greatly reduced.
ng Chang was a perfectionist. He had to work hard to achieve the best in everything he did. Of course, he had to perfect an exquisite move like the “Pei family publicity thod”.
“Everything’s normal with the real estate agent simulator.”
“Indeed, there is more content in this ga. There might be so things buried but it is impossible for players to dig them all out in two or three days.”
“Let players realize that there’s a problem, but they can’t tell what the problem is. This state is the best. It’s most conducive for ‘Young Master Tian’ to perform.”
“Look at Ho Corporation. They shouldn’t be making any big moves recently…”
“Eh? What is this?!”
ng Chang briefly looked through the new news from Ho Corporation on the internet. He originally thought that Ho Corporation would continue to stir up those old topics like before.
However, to his surprise, Ho Corporation released a new official announcent and promotional video this morning!
ng Chang imdiately realized that there was a problem and quickly clicked on it.
“Compassionate butler business?”
“Ho Corporation is launching a new business at this juncture?”
ng Chang could not help but frown after watching the official announcent and promotional video of Ho Corporation. This was beyond his expectations.
This so-called considerate butler business was obviously the publicity focus of Ho Corporation in the future. It was also a new business that was launched to further consolidate their market position and suppress other interdiary companies.
In the words of Ho Corporation itself, this considerate butler business was to “further strengthen interdiaries and tenants’ mutual trust”, “establish a long-term stable cooperative relationship”, “create thoughtful services for tenants’ needs”, “improve team professionalism”, “implent the responsibility system service”, and so on.
Apart from these official traps, in layman’s terms, Ho Corporation hoped to start from the publicity of the interdiary team and open a new breakthrough in their business.
According to the publicity of Ho Corporation, “thoughtful butler business” was a transformation of the traditional interdiary model.
First, he had to screen, eliminate, and train the existing interdiary team to improve their business ability and quality.
Secondly, after the interdiary team improved their business ability, they could choose more suitable housing for tenants, analyze the needs comprehensively, and find the best rental options.
Lastly, the interdiary team would provide one-on-one services to custors. The person would be responsible. The interdiary (now the butler) would be in charge before and after the tenants signed the contract. That way, the interdiary would be able to avoid the interdiary thinking of ways to sign the contract and subsequent irresponsibility.
ng Chang could not help but feel enlightened.
Why was Ho Corporation so eager to ride on the popularity of the real estate interdiary simulator? They did not even hesitate to shoot their own promotional video and create hype online.
Obviously, there was a purpose!
If Ho Corporation had no relevant business to advance, they would not be in such a hurry even if they wanted to ride on its popularity.
Obviously, Ho Corporation’s “thoughtful butler business” had been planned for a long ti. The promotional video of “Real Estate Agent Simulator” had caused heated discussion online. It could be said to be exactly what Ho Corporation wanted. It completely satisfied their needs.
They could use this wave of popularity to promote their new business!
ng Chang speculated that Ho Corporation had two main reasons for launching such a new business.
The first was to salvage the losses during the ‘Safe House’ period and improve the company’s image and reputation.
The second was to explore new models to further improve the competitiveness of Ho Corporation in the interdiary market.
In fact, when the Safe House was first launched, it was also for this purpose.
Ho Corporation saw that most of the houses rented in the market were old and small. They had been neglected for a long ti. Young people did not like to live in them. Thus, they used the ‘Safe House’ model to rent for a long ti. They simply renovated the house and rented it to tenants. Not only did they improve the living conditions of the house, but they also earned profits from it. This was a good business model.
At first, Safe House’s reputation was not bad. However, in order to pursue profits, Ho Corporation turned Safe House into a formaldehyde house. That was why its reputation collapsed.
However, no matter what, if the business model of “Safe House” did not deteriorate, it could be considered a comrcial innovation and breakthrough in the rental industry. It could succeed.
Now, Safe House’s reputation was already bad. Ho Corporation was already preparing to change its na. It definitely could not be used as a focused publicity.
That was why Ho Corporation ca up with the new promotional point of “Compassionate Butler”.
Since he could not make an issue out of the house, he could only make an issue out of people!
Ho Corporation was very smart. The house indeed had formaldehyde. They could only admit that they were unlucky to be exposed. That person would not have formaldehyde, right?
What’s more, the ‘compassionate butler’ business model had solved a huge problem in the current rental market.
The identity of real estate interdiaries was indeed not very glorious due to the existence of many small interdiaries and black interdiaries. If Ho Corporation could reverse people’s views and make tenants feel that Ho Corporation’s interdiary was not an interdiary but a butler with strong business ability and was serious and responsible, it would definitely be a huge advantage for Ho Corporation.
That was why Ho Corporation had been showing the hard work and ignorance of interdiaries in the promotional video. It was to build montum for this new business.
Of course, just because the slogan was loud did not an that it could be done.
ng Chang did not understand this familiar feeling of marketing.
ng Chang knew very well that it was impossible for Ho Corporation to fundantally change the working state of interdiaries. At most, they would make a superficial matter.
He might be changing his uniform, emphasizing polite words, or adjusting the personnel structure.
The best outco would be to implent a superficial responsibility system.
What was a ‘superficial responsibility’?
In other words, if sothing really went wrong with the house, you could indeed find an interdiary, and the interdiary would think of a way to help solve it. However, this solution could only float on the surface and could not touch the essence at all.
For example, after signing the rental contract, tenants would find that the window was leaking, and so they would find their own butler.
The butler would definitely apologize to you sincerely and promise to solve the problem, but the best way was to find soone to co to your door to find so materials to simply close the window.
Change windows? Change houses and refund rent?
That was impossible.
That was because the root of this matter was not with interdiaries but with Ho Corporation.
As a listed company, Ho Corporation pursued profits. Then, interdiaries could use any thod to sign contracts with tenants. Since they had already obtained the money, they could forget about making Ho Corporation spit it out.
Ho Corporation would definitely think of a way to transfer the conflict to tenants and interdiaries. For example, increase the rent and sell the ‘responsibility service’ to tenants, telling tenants that you have a lot of rights. If you are not satisfied with the butler, complain. We will definitely deal with you seriously.
When sothing really went wrong and the tenants complained, Ho Corporation would deduct the money of the interdiary (the butler). However, the interdiary could not completely satisfy the tenants’ requirents, so he could only solve this problem for the tenants themselves or beg them bitterly.
The problem with the apartnts had not been resolved fundantally. For example, most of the areas that had leaks were blocked, but only a small area had leaks. However, tenants saw that the interdiary was in such a miserable state. Considering that it would be difficult to have a better outco if they continued to make a fuss, they could only compromise and make do.
Ho Corporation achieved its goal with this move.
Not only did he show his impartiality in front of tenants and prioritize the custors, but he also maintained the reputation of ‘thoughtful butler service’ and earned profits in the end.
ng Chang knew these tricks very well. He had even thought of possible developnt in the future as soon as this business was launched.
However, ng Chang knew very well that not everyone was as crafty as him.
Ho Corporation’s “ticulous butler business” was indeed very confusing, especially compared to other rental companies.
What’s more, Ho Corporation had already done enough foreshadowing and publicity previously. Many people’s impression of interdiaries had indeed changed.
If nothing went wrong, once this news was announced, the shares of Ho Corporation would skyrocket.
ng Chang could not sit still.
Two days might not seem long, but the Pei family’s publicity thod had the most suitable node. It might not achieve the best effect sooner or later.
If ng Chang only made a move after a long ti after Ho Corporation’s event was released, would Ho Corporation counterattack and say that this was discrediting the “compassionate butler business”?
Would the originally unilateral massacre beco a war of words with both sides covered in mud?
ng Chang stood up and walked around the room quickly.
“I cannot delay any longer. Things might change if I delay any longer.”
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