Chapter 1320: The Pei Family’s Marketing thod to Save Popularity!
He Desheng’s casual words stunned Yan Qi.
What? Boss Pei had seen it?
And it was highly validated?
At first, Yan Qi was shocked by Li Yada’s ability. However, on further thought, he realized that it probably had nothing to do with Li Yada.
Even if Li Yada and He Desheng had a relationship in private, He Desheng could not make the decision for such a huge investnt involving hundreds of millions of yuan. He had to ask Boss Pei.
In other words, Li Yada and He Desheng were both considered mouthpieces. They could not decide anything. In the end, Boss Pei had to make the final decision.
Everyone knew that Boss Pei was the boss behind Dream Realization Ventures. Thus, it was not strange for Boss Pei to see the design draft.
What shocked Yan Qi was that Boss Pei did not laugh it off. Instead, he looked at it seriously. Not only did he approve of it, but he also took the initiative to increase the budget!
What kind of trust was this!
After all, Yan Qi and Boss Pei had never t before and did not understand each other at all. They trusted each other so much just based on a ga design manuscript?
That made Yan Qi feel like a romantic.
It was just like in ancient tis. The two poems might be thousands of miles apart and did not know each other, but after reading each other’s poems, they would naturally feel like they were two peas in a pod.
On this matter, it was obviously the romance of a ga designer!
It could be said that Boss Pei, who had given this investnt, was not really an investor at that mont. Instead, he was a big boss designer who was filled with care for his juniors. He had the feeling that ‘if he could achieve it, he would help the world’.
Wouldn’t it be great if Boss Pei used this sum of money to develop gas?
Given Boss Pei’s high success rate in developing gas, it would be more worth it than destroying a small workspace.
However, Boss Pei did not do that. Instead, he very generously gave the money to Yan Qi, showing full trust and anticipation.
Yan Qi did not see how Boss Pei looked when he made this decision but he could roughly imagine it.
Boss Pei must have a warm smile on his face, like a god overlooking the world.
Boss Pei was the savior of the dostic gas industry!
Yan Qi could not help but feel encouraged. He imdiately expressed his determination and said, “Don’t worry, Boss He. I will definitely make this ga well even if I have to sacrifice my life. I will definitely not let Boss Pei down!”
…
In the afternoon, in the advertising and marketing departnt…
ng Chang continued to read the reactions of the promotional video online.
Three days had passed. The debate about the promotional video online was basically set.
It had barely achieved the effect ng Chang wanted, but it was still far from the best effect.
First of all, on the surface, this promotional video looked like it was hard on the publicity interdiary staff, but most people actually found it difficult to sympathize with this point.
Second, because ng Chang had deliberately used so special thods to film this film, the audience would always feel a little upset after tasting it.
The current public opinion on the internet could be said to be a small scolding.
Many people were analyzing why this film made people feel that sothing was wrong. They then pointed out the various chaos in the interdiary industry. However, it was not to the extent where they could scold it badly.
After all, the content of this film was quite standard. It had not reached the level of public anger yet.
However, ng Chang did not have a good solution. He could not break the delicate balance now because that would be too deliberate. It would easily backfire.
At that mont, Yu Yao suddenly said, “Brother ng, look, Ho Corporation also released a promotional video!”
ng Chang was stunned. “Huh?”
He had just opened the link sent by Yu Yao and realized that Ho Corporation had indeed released a video, and it was longer than the video he had made!
“Ho Corporation is committed to providing high-quality housing for young people…”
“The professional interdiary team created by Ho Corporation is always on standby, analyzing the actual needs of tenants, providing a huge amount of real estate, and letting countless young people who co to big cities to find a place to live…”
Accompanying the clean and tidy background of the promotional video, a low and elegant male voice spoke tirelessly.
The entire video was considered relatively long in the promotional video. It was more than seven minutes and was roughly divided into three parts.
The first part was about the growth rate of Ho Corporation, market share, the number of tenants and landlords they had signed contracts with, and so on. As one of the top corporations in the industry, the figures in this area were obviously very good.
The second part was about the experience of young people in Ho Corporation, especially in the “Safe House” project. From the selection of houses, viewing of houses to the signing of contracts, it was stated that they were real houses and served patiently. Both interdiaries and butlers were professional teams that had been trained so that young people could work outside without any worries.
The third part was similar to the promotional video that ng Chang had fild. It was mainly emotional and focused on the trivial matters of the interdiaries and butlers of Ho Corporation. It was not understood by others after working hard but it still maintained a positive attitude.
Previously, Ho Corporation had called Slow Movent Studio Lin Wan after seeing the promotional video that ng Chang had fild. They did not continue pestering her after being rejected. Instead, they chose to film the promotional video themselves.
Obviously, Ho Corporation knew very well that the popularity was fleeting. They had to seize the opportunity. Thus, they worked day and night and produced the promotional video in a very short ti.
However, ng Chang did not know that Ho Corporation had once approached Slow Movent Studio for cooperation. Thus, he was a little surprised to see the promotional video.
ng Chang frowned slightly. “Coincidence?”
“That’s not right. This obviously ca prepared!”
ng Chang was smart and instantly understood the intentions of Ho Corporation.
During this period of ti, ng Chang had already spent a huge amount of money on publicity for the promotional video that he had fild. He had made his presence known in front of netizens. However, this promotional video did not directly promote real estate interdiary simulators or rental companies like Sloth Apartnts. On the surface, it looked like it had nothing to do with any brand. It purely reflected interdiary life.
Thus, this popularity was equivalent to no one recognizing it.
Ho Corporation had obviously seen this opportunity. If they took the opportunity to publicize it under such a popularity, wouldn’t they be able to absorb the popularity onto themselves?
ng Chang’s promotional video looked quite pure after all. It looked harmless and there was no danger to it.
As for being scolded, Ho Corporation had been scolded too many tis. They were actually not afraid of being scolded.
As long as he spent a lot of money on publicity and triggered popularity, he would definitely increase the reputation of Ho Corporation.
Indeed, not long after the video was released, there was a commotion below. What’s more, it was much more intense than the promotional video that ng Chang posted!
“F*ck, this is a scam advertisent!”
“Are you really not mocking yourself? Real property? Service patiently? Ask yourselves, which one of you is this?”
“Hehe, Ho Corporation, a professional team of interdiaries, always on standby to cheat people, distort the tenants’ actual needs, use good photos to deceive tenants, use a huge amount of rubbish housing to make up the numbers, monopolize the rental market, harass the landlords with their phones, let countless young people who ca to the big cities have their first lesson, feel the dangers of society…”
“Has the matter with formaldehyde been resolved so quickly? In my opinion, the fine is too little and the punishnt is not strong enough. Companies that ignore the lives of tenants should collapse on the spot!”
However, the comnts section was not one-sided. There were still many people speaking for Ho Corporation.
“It’s about ti. I already said that the matter with the formaldehyde room was caused by the local branch. Now, they’ve punished and edited it. At the very least, the service of the Safe House has improved. Isn’t it too much to keep criticizing it?”
“To be honest, Ho Corporation is not bad among the rental companies I t. At the very least, interdiaries are still considered serious and responsible. Those small interdiaries are really scamming people without any discussion. They can’t wait to eat you up together!”
“It’s just a normal promotional video. There’s no need to be so angry, right? The keyboard warriors are scolding the heavens and the earth. You can directly buy a house or look for the landlord. Who forced you to rent a house from Ho Corporation? There’s a platform to provide you with service. Why are you still picking on it?”
It could be seen that there were signs of reviews and fake reviewers. Many comnts with high likes and curses disappeared in the blink of an eye. However, no matter what, the popularity of the video was increasing very quickly.
Many people felt that the video that ng Chang posted previously did not taste right. However, on account that the lady was very cute and the video was not particularly popular, they did not go all out.
However, this ti it was Ho Corporation. That was different!
All the pent up anger from before was released.
However, Ho Corporation obviously did not care. The more popular it was, the better. In any case, my one-handed control review and fake reviewers would guide the trend. The negative popularity would also increase my popularity. What could happen if a few netizens cursed online?
ng Chang looked at the comnts below the video and his eyes suddenly lit up.
How cooperative!
He was just worried that the popularity would not be enough and that there would not be enough discussion. Ho Corporation’s intervention solved his urgent problem!
In ng Chang’s opinion, Ho Corporation’s decision was not considered wrong. If he had been the previous him, he would have chosen the sa way as Ho Corporation.
At that ti, he had thought that marketing was about using the least amount of money to get the most popularity at all costs.
However, ng Chang no longer thought so after learning the Pei family’s publicity thod in depth.
ng Chang suddenly realized that the Pei Family’s publicity thod seed to be specialized in marketing thods that relied on popularity?
Not only would he be able to recover all the popularity in the end, but he would also be able to create a dinsional reduction attack from a higher dinsion. Not only would he be able to gain both fa and fortune, but he would also make the other party lose all their hard-earned money!
At that mont, ng Chang suddenly had a feeling.
The current him was like the previous Boss Pei;
The current Ho Corporation was just like him in the past.
“So the in the past was so weak in front of Boss Pei. I did not even take the initiative to attack. I only laid a very simple trap and the other party ca in…”
ng Chang suddenly perked up because he realized that this was not only a huge benefit to the publicity plan this ti. It was also an excellent opportunity for him to practice the Pei Family’s publicity thod of “extermination”!
Now that Ho Corporation had taken the bait, the next problem would be how to be stable, accurate, and ruthless enough to bait a big fish!
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