Chapter 1181: What Would The Core Point Of The Publicity Plan Be?
August 10th, Friday afternoon…
Li Yada, Tang Yishu, and a few core mbers were watching ng Chang’s publicity plan in the conference room of the Zhao Lu Gas platform.
If there was no problem with everyone going through it, ng Chang would make use of the last working hours this afternoon to arrange the publicity plan and make use of the weekend.
Everyone was still looking at the plan seriously. ng Chang asked casually, “I heard that two gas companies ca to discuss the cooperation yesterday? How’s the situation?”
He had to understand the specific situation of Dawn gaming platform.
ng Chang felt that even though he had a preliminary grasp of the Pei Family’s publicity thod and had a preliminary estimate of the ga platform’s change trajectory based on his previous experience, this was a new project after all. His past experience could not be completely copied.
He had to keep track of the latest developnts so that he could make minor adjustnts to the details of the plan and ensure the best publicity effect.
Of course, the so-called ‘best publicity effect’ here referred to more controversies during the preparation stage and obtaining more commission. At the end stage, it could cause a greater twist and obtain more popularity and fa.
In this aspect, ng Chang knew very well that his and Boss Pei’s interests were aligned on a higher level.
Li Yada answered, “The situation… is more complicated.”
“There are many bugs in the gas of these two companies, so I called them back and asked them to modify them. One of them has not contacted us so far. I think that the cooperation has most likely failed. The other party has guaranteed that all the bugs will be fixed. They even sent the testing team over to fix them, but…”
“But what?” ng Chang asked.
He was a little curious. That sounded like a good thing.
The second company had guaranteed that they would fix all the bugs and had even sent the testing team over to modify them. This was equivalent to being tied directly to Dawn gaming platform!
What harm could there be?
Li Yada paused and continued. “However, the awkward thing is that they might have underestimated the number of bugs in the ga.”
“Yesterday afternoon, their boss, Yan Qi, brought the developnt and test here to find bugs all afternoon. He found more than 30 of them.”
“This morning, Yan Qi called the entire testing team over and rented a batch of work desks on the sa floor.”
“I thought that I would be done with these 30 bugs. I didn’t expect to find 30 more in just one morning. What’s more, they are all new bugs.”
“Thus… they were forced to postpone the original release date.”
“It would take at least half a month to fix these bugs. What’s more, this is without considering that new bugs would continue to appear. It would be very optimistic if we can fix the stable version in a month.”
Changing bugs was different from changing the questions. That was because bugs could be interconnected. If a bug was modified, a new bug might be triggered.
Thus, while there seed to be more than sixty bugs at the mont, it was possible to fix more in the short term.
ng Chang also felt light-headed. “Huh? What kind of companies are these? They’re too unreliable. Why didn’t they detect these bugs before?”
Li Yada shrugged. “Don’t ask , I don’t know either.”
Tang Yishu, on the other hand, lowered her head and pretended to be reading the publicity plan seriously.
ng Chang was very open-minded. “It’s alright. It’s just two companies. Perhaps it’s just bad luck that we happened to et two small companies that are not reliable.”
“Once the publicity plan is out, the popularity of the ga platform will definitely increase. At that ti, there will be more players and ga rchants who will talk about cooperation.”
Li Yada remained silent for a mont, and then said, “That’s right…
“However, we have to be ntally prepared in advance. If all the gas are delayed because of bugs, our platform might not have any gas to release in the beginning. We might only be forced to postpone it.”
ng Chang imdiately shook his head. “That won’t do!”
What a joke. How could the gaming platform be delayed?
If I postpone it, it would ss up my publicity plan. What about my commission?
The “Pei Family Publicity thod” might have unified ng Chang’s commission and Tengda’s success now but to ng Chang, commission would always be the first priority. This would not change.
Li Yada said, “If the worst happens, we can only do this. Otherwise, if there is no ga on the platform, how can we publish it?”
ng Chang retorted, “Who said that we can’t post gas if there are no gas on the platform?”
“The essence of the Pei family’s publicity thod is that you can casually court death in the early stages without considering the consequences. The more you court death, the better the publicity effect in the later stages.”
“It might not work in other companies but it is completely feasible in the publicity thod of the Pei family.”
Li Yada “…”
It sounded a little magical but she still chose to believe ng Chang seeing how confident he was.
After all, ng Chang was the person-in-charge of the publicity departnt that Boss Pei had personally selected.
As an employee of Tengda, Li Yada would definitely not interfere with the work of other departnts and offer insider guidance.
“Alright, then I suggest that you think about delaying all the gas on the platform from the beginning and co up with a publicity plan. Make preparations in advance.” Li Yada reminded.
In the worst-case scenario, this could happen. He could not have any wishful thinking.
ng Chang noted it down in his small notebook. “No problem. I’ll make so minor adjustnts to the publicity plan later. It’s not difficult.”
While the two of them were talking, the others had basically finished reading the publicity plan.
“This plan feels… a little ordinary?”
“It’s not just ordinary. It’s a little too diocre.”
“It would be alright to be diocre if it were other platforms. However, our platform is not famous. We don’t have users or resources. If the plan is diocre, it would probably be a waste of money. At most, it would leave a slight impression on our na. It would not be of any help to the players.”
Everyone present was basically industry insiders, so they imdiately saw the problem with this plan.
ng Chang only wrote so very basic publicity thods in his plan, such as buying web-based advertisents, video advertisents, or buying recomndation spots in so application markets.
The plan for the advertisent was also very ordinary. Apart from the na of Dawn Gas, there was not even a single morable slogan.
What’s more, Dawn Gas had not been released yet. There was only one official website.
So advertisents could be found on the official website after clicking on it. So advertisents could not even be found on the official website. Players had to search for Dawn gas platform’ themselves.
One could only imagine how low the conversion rate and drainage effect would be.
ng Chang smiled. “Everyone thinks that this plan is normal because I didn’t spend any effort on it at all.”
Everyone was stunned.
“Huh? You’re busy with another project?”
ng Chang shook his head. “Of course not. I’m only busy with our platform this month.”
“I’ve spent all my ti researching Teacher Qiao’s videos.”
“I want to better grasp the essence of the Pei family’s publicity thod through my research on Boss Pei’s previous publicity thod.”
“Everyone is right. This is indeed a very diocre publicity plan. The publicity effect is very poor.”
“However, as I said from the beginning, this is part of the publicity plan. In this publicity thod, the early publicity effect need not be considered at all. The worse it is, the better.”
“The first goal of the initial publicity is to let as many people have an impression of the na ‘Dawn Gas’. As for whether they will download the ga platform and beco users, that is a question that needs to be considered in the next stage of the plan.”
Li Yada could not help but ask, “Then… what should we do next?”
ng Chang: “Keep it a secret for now. You’ll naturally know when that ti cos.”
Everyone instinctively looked at each other, confused.
If Boss Pei had said that, everyone would have believed him without any hesitation.
However, ng Chang’s words would still be more or less suspicious.
Li Yada looked at Tang Yishu, hinting that she was the person-in-charge. It was ti for her to express her stance.
Tang Yishu nodded slightly. “Yes, I… I believe in you.”
ng Chang bowed. “I can’t thank you enough.”
Since the person-in-charge had spoken, the others did not question him anymore. They dispersed and went back to work.
ng Chang imdiately rushed back to the advertising and marketing departnt to implent this publicity plan after leaving Dawn Gas.
After that, ng Chang posted a Weibo post.
“A new business partner! Thank you to Dawn Gas for trusting and letting provide them with marketing publicity plans. I hope that we can be mutually beneficial and win-win cooperation. I also hope that everyone can pay more attention to Dawn Gas!”
It was similar to the previous Weibo post.
It was still the sa style. On the surface, it looked sincere, but in reality, it felt disgusting. That was the best way to make use of his bad reputation and drag down the reputation of the early stages of the Dawn Gas.
Of course, dragging it down now was not only for him to get a high commission this month, but also for him to fly higher in the future.
After a period of ti, ng Chang opened the comnts section of his Weibo and checked the netizens’ reactions.
“F*ck, which company are you harming now, you liar?”
“Don’t talk nonsense. ng Chang seems to have really turned over a new leaf. Wasn’t he also the one who promoted Slow Movent Studio’s VR ga?”
“F*ck, we have to attribute this credit to him? Isn’t that Slow Movent Studio’s product doing well?”
“That’s right. I think that this shaless person was just lucky to be forcefully brought away by Slow Movent Studio!”
“No, no, no. Didn’t you see Teacher Qiao’s analysis? Slow Movent Studio’s publicity success was not a coincidence. It was inevitable. As the person-in-charge of the publicity plan, ng Chang would definitely not be able to claim that all the credit was his, but he must have played a role.”
“That’s right. I’ve always felt that ng Chang is definitely a smart person. However, his intelligence has not been used on the right path. It’s hard to say if he has really turned over a new leaf now, but I don’t think there’s a need to look at this platform in a different light this ti. It’s better to be objective.”
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