Chapter 1143: The Summary Of The Pei Family’s Publicity thod
July 18th, Wednesday...
In the advertising departnt...
ng Chang looked at his computer screen thoughtfully.
He had summarized Boss Pei’s entire publicity plan and the effect of this plan.
As the saying went, one would learn as they age.
ng Chang originally thought that he was already very good at playing with popularity and marketing. However, he realized that he was still far from it after eting Boss Pei.
This ti, he had the opportunity to observe Boss Pei’s publicity operations up close. Of course, he had to watch carefully!
His cell phone beeped just as he was deep in thought.
ng Chang picked it up and could not help but raise his eyebrows with joy.
The bank card notification ca in – 2,000 yuan!
The 2,000 yuan was obviously the guaranteed commission for this month!
That was because the publicity plan had been released for two weeks. Even ng Chang could tell that the publicity effect was indeed not good.
This ti, Boss Pei’s publicity plan was targeted at the VR glasses. Until now, the VR glasses’ reputation on the internet was still very average.
The people who bought them gave good reviews, but the problem was how could the players who did not buy them distinguish between these good reviews and the fake reviewers?
In addition, “Animal Island” had not been released yet, and this pair of glasses had not been equipped with any particularly impressive VR gas. Thus, even though they had done a lot of publicity, the results were minimal.
Tengda was so efficient. The guaranteed commission for the two weeks was sent to him so soon.
Considering that he had a base salary of 4,000 yuan at the end of the month, this ant that ng Chang’s inco this month had risen to 6,000 yuan!
Of course, 6,000 yuan was not a lot. However, it was a historical breakthrough for ng Chang.
“I didn’t expect Boss Pei to easily do sothing that I found difficult to do.”
“No matter how I look at it, this VR glasses project is a death project. I didn’t expect Boss Pei to succeed in reverse publicity under such a difficult situation.”
“I have to say that a genius is a genius. He is a genius no matter what he does.”
ng Chang was completely convinced.
He had been keeping an eye on Boss Pei’s publicity plan this ti. At first, he was very worried that Boss Pei would do sothing behind the scenes and turn the publicity plan for the VR glasses project into an ‘unreasonable’ success.
If that was the case, ng Chang would definitely not agree.
However, Boss Pei’s series of thods were an eye-opener for ng Chang. What’s more, it looked like he did not do anything behind the scenes. He completed it based on his own strength.
Thus, ng Chang worked hard and learned, hoping to use the techniques displayed by Boss Pei in future publicity plans.
This feeling was like in many comics and movies. Master reluctantly said to his disciple who had reached a bottleneck, “I’ll only do it once. Watch closely.”
Such a demonstration was too precious!
If he could learn Boss Pei’s thod, why would it be difficult for him to work hard to get 200,000 yuan a month?
Now, ng Chang had summarized all the thods that Boss Pei used and listed them in the table.
However, he still had one question.
What benefit would Boss Pei bring to Tengda Corporation by doing this?
To ng Chang, he had only done the reverse publicity plan to get a commission for himself. However, wouldn’t Boss Pei reduce Tengda’s inco if he allowed ng Chang to do the opposite publicity and reduce the project’s reputation?
This question had been troubling ng Chang.
Previously, ng Chang had been focused on the commission, so he did not pursue the matter.
However, Boss Pei had even personally shown the reverse publicity thod in order to retain him. This intensified ng Chang’s suspicion.
Did Boss Pei have to do this?
What kind of motive and motivation was driving him?
This confused ng Chang.
However, ng Chang suddenly felt that he seed to have grasped a direction after sorting out Boss Pei’s reverse publicity plan and listed it out.
It seed like as long as he studied the reverse publicity plan given by Boss Pei carefully and understood the deeper aning, he would be able to find Boss Pei’s true motives!
At that thought, ng Chang looked at the computer screen again to check the “Pei family publicity thod” that he had summarized after careful observation.
...
The first rule of the Pei family’s publicity thod: choose carefully, refined segnting.
A very important reason for ng Chang’s previous failure was that he did not separate different projects.
ng Chang had not realized this even though he could choose the publicity project himself, causing the difficulty of publicity to increase.
On the other hand, Boss Pei imdiately divided the VR glasses project from the ga “Animal Island” after ng Chang selected it for publicity.
The publicity glasses would definitely not involve Animal Island at all.
One had to know that Tengda’s projects were highly connected. Many departnts had natural connections. If they could not cut these related projects apart, the chances of failure of reverse publicity would naturally increase.
On the other hand, the reverse publicity of a single product would be easier to succeed as long as it was divided.
Of course, this division could not be done casually. He had to achieve the second point.
Pei Family’s publicity thod number two: Undergo deep understanding and complete control.
Previously, ng Chang had only managed to understand these projects but not control them.
Boss Pei forcefully delayed the release of “Animal Island” in order to promote the VR glasses project. This obviously provided assurance for the first point of “division”.
This ant that if ng Chang wanted to succeed, he could no longer just focus on publicity and ignore everything like before. He had to deeply participate in projects related to the plan. He had to even delay the release of the project. That would increase the success rate.
The third rule of the Pei family’s publicity thod: Cutting reputation and cutting ties.
Tengda’s reputation was so good that netizens naturally had a good impression of projects that had Tengda’s halo. Naturally, reverse publicity would not be successful.
Thus, he had to think of a way to separate the reputation of this project from the reputation of the entire Tengda Corporation so that netizens could examine it objectively and fairly. He did not subconsciously think that this was definitely a good product.
The fourth rule of the Pei family’s publicity thod: If you want to suppress it, first raise their expectations.
He had to heighten the netizens’ expectations. That way, once the real thing was released, netizens would feel disappointed and feel that this thing was not worthy of its na. Even if it was a good product, the short-term response would not be good. The reverse publicity would naturally be completed.
The fifth rule of the Pei family’s publicity thod: limited edition, guide reputation.
In order to allow this bad review to continue, he had to limit the number of purchases in the beginning and guide public opinion through the fake reviewers.
Most netizens would not buy the products. They were anxious because of the limited number of purchases. They could not tell if the people who said good things online were fake. This bad review would naturally continue.
Pei family’s publicity thod number six: Split the ti and plan accurately.
No matter how much he tried to hide it, he could not hide it forever. Thus, he had to accurately plan the ti. He had to let this state continue for two weeks, and then continue until the end of the month. He had to calculate the reactions of every ti point in order to ensure the final success of the plan.
...
ng Chang realized that he could indeed complete the reverse publicity steadily as long as he could do work on the six points like Boss Pei.
Even if the last point was not done so perfectly and there were so problems with ti control, it would not be a big problem to last for two weeks to get the guaranteed commission. He would achieve nothing like before.
In other words, Boss Pei’s publicity plan was indeed showing him an efficient and feasible reverse publicity thod.
ng Chang could also get a commission steadily as long as he followed seriously, trained more, and imitated. He might even have a chance to charge a high commission after he beca proficient.
The most important question was why did Boss Pei do that?
What would Boss Pei gain for himself if ng Chang learned how to advertise every plan in the future, the project would not beco popular, and Tengda would not make money?
ng Chang did not understand.
He vaguely felt sothing, but it was still a little fuzzy and he could not be sure.
There seed to be other things that he had not summarized after the ‘Pei Family Publicity thod’.
This thing was very important. It could even be said to be the core and essence of the entire “Pei family’s publicity thod”. It was also the ultimate answer that could answer all of ng Chang’s questions.
What exactly was it...?
ng Chang frowned and fell into deep thought.
...
Pei Qian heaved a sigh of relief in his office at the sa ti.
He could relax after confirming that the guaranteed commission had been sent to ng Chang!
He had used all his ans to achieve huge success in reverse publicity!
It looked relaxed but Pei Qian was actually not confident. He had put in a lot of effort to last two weeks for the reverse publicity plan.
He even hired fake reviewers out of his own pocket. It could be argued that he spared no expenses.
Fortunately, all his hard work had paid off.
Two weeks had already passed. According to the previous agreent, ng Chang would definitely not leave.
As for what ng Chang would comprehend from this demonstration... That was not sothing Pei Qian could expect or control.
No matter what, one good brother Eric had already left. He could not lose another good brother, ng Chang.
Now that he understood this matter, the huge stone that had been hanging in Pei Qian’s heart was finally lifted.
“Alright, the ga can be released.”
Pei Qian used the internal chat software to send a ssage to Slow Movent Studio, telling them that “Animal Island” could be officially released.
Pei Qian especially found many reasons in order to ensure that the reverse publicity plan was foolproof. For example, he wanted to test Animal Island more and fix more bugs before publishing it.
It dragged on for more than a week.
He had already obtained the guaranteed commission that he had promised ng Chang. What’s more, there were less than two weeks to the settlent. It was about ti to let the ga be released and cancel the limited sales volu of the VR glasses.
In just two weeks, they probably would not be able to sell many copies. It was impossible to recoup their costs.
Of course, the pressure on profits would extend to the next cycle.
However, the next cycle was so ti away. He would think about it when the ti ca.
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