Chapter 1128: Desired Publicity Plan
June 29th, Friday...
Pei Qian was in the living room, sighing at his laptop.
He had not been to the company over the last three days after he had returned from Slow Movent Studio. Instead, he went into seclusion at ho and seriously thought about the VR glasses publicity plan next month.
Pei Qian looked calm in front of Slow Movent Studio and ng Chang previously, but only he knew how flustered he was.
He might have temporarily used his superb acting skills to scare ng Chang, but that was only for a while. Whether he could scare ng Chang for a long ti and make him continue to work for him and retain the only good brother in Tengda Corporation would depend on whether the publicity plan would succeed.
This was too difficult.
There was naturally a lot of attention because VR had its own gimmicks to begin with coupled with the reputation of Tengda Corporation.
Pei Qian also saw the prototype of the VR glasses. He had also played the ga’s demo. They were all top-notch in the industry.
It was an impeccable death trap no matter how he looked at it.
The publicity plan would not be bad even if it was made for soone who did not know anything.
ng Chang wanted to quit because he knew this very well.
It would not be not for Pei Qian to clean up this ss.
However, it was a good thing that Pei Qian was gifted in this area. Coupled with his deep understanding of Tengda Corporation and the experience he had accumulated from fighting the system for three years...
He finally had so ideas now.
“In order to achieve this goal, we have to go through a three-step process. I will definitely die if I continue advertising rashly.”
“The first step is to cut Tengda’s reputation and this product apart.”
“Now, gars are all crazy. Once they hear the words ‘Tengda Gas’, no matter what ga type or product they are, a group of people would mindlessly buy them.”
“This is bad.”
“After the release of the Doubt VR glasses and ‘Animal Island’, everyone heard that this was Tengda’s ga. Coupled with soone like Teacher Qiao shouting, no matter how hard they tried to dissuade the publicity plan, it would still be drowned in the sound of players ‘buy, buy, buy’.”
“Therefore, we have to let players know that this pair of glasses and ga were all made by Slow Movent Studio. Slow Movent Studio and Tengda are only in an investnt relationship. We don’t have to have too many expectations.”
“We’ll publicize it for a period of ti and wait for the voices of doubt to appear before we can carry out our next step.”
Pei Qian stood up and walked around the balcony.
“I have to think of a special way for the second and third steps.”
“Previously, ng Chang had failed in publicity many tis because he made it look like he was suppressing his desires first. He was too low-profile at the beginning. In the end, once the ga or product was released, it instantly satisfied everyone’s expectations and surpassed them. It was impossible to clean up in a short ti.”
“Therefore, I have to work hard to achieve the effect of pushing my desires first!”
“First, we have to think of a way to raise everyone’s expectations indefinitely. We have to cover the sky and boast unreasonably. This way, the effect would naturally be greatly reduced if the actual product does not et everyone’s expectations.”
“The second step is to raise everyone’s expectations. The third step is to think of ways to reduce the influence and effect of the products.”
Pei Qian sat back in front of his computer and quickly recorded his thoughts.
“The second step is to film a very conscious and cool promotional video. In this promotional video, try your best to show everyone the ultimate and most ridiculous scene of virtual reality.”
“Add so suggestive slogans like ‘the future is here’ and use exaggerated descriptions such as’ the world will only produce ‘,’ unprecedented ‘,’ no product will surpass it in three years’.”
“Buy so fake reviewers and boast about it.”
“That way, everyone’s psychological expectations would be infinitely raised. Even if they don’t have to imagine the black technology of having tubes inserted in the back of their heads, their imaginations would definitely be higher than the actual effect of Doubt VR.”
“At the sa ti, the more you boast, the easier it is to attract haters.”
“What’s more, we had already divided Slow Movent Studio from Tengda Gas with the first step. That left an impression of Slow Movent Studio being exaggerated, with a title, and excessive marketing. That further reduced the points.”
“Then, the most important third step is to work hard to make the VR glasses not et the expectations of the players when they are released.”
“I have to make a batch of VR glasses be listed and sold within two weeks, but I cannot make too many.”
“We can also choose not to sell the products within two weeks, but this publicity plan will still produce publicity effects. The higher we boast, the more we might not be able to control it.”
“Therefore, it would be best if the deadline is pushed forward by three or four days. At a point where the bragging is higher, a batch of products would be released at the news conference. That way, most players would see it but not be able to play it. They would be very disappointed. Many doubts would appear online. The publicity effect would naturally be poor.”
“What’s more, my publicity plan is only for the glasses, not the ga.”
“Therefore, it is completely reasonable to release the glasses first and the ga after a week.”
“What’s more, we must not release too many glasses in the first batch. That’s because if we release too many products and buy too many people, the reviews online would be fair. It would be difficult to muddy the waters.”
“It would be best if we give them for free to so players, including UP Masters. Find so UP Masters who accept bribes and give them so money to say good things.”
“They might be saying good things, but to gars, they are accepting bribes to boast about the product.”
“If we don’t release enough products, we will be scolded as monkeys.”
“Lastly, we can spend our own money to hire fake reviewers to create hype online and incite the anger of the players. Wouldn’t that work?”
“It’s impossible to get a full commission for a month, but it should not be a problem to last two weeks.”
“However... I wonder how ng Chang, who witnessed this entire process, would feel.”
“Forget it, I don’t care what he thinks, as long as he continues to be the person-in-charge of my publicity departnt.”
Pei Qian suddenly had an idea at the thought of ng Chang.
“What’s more... Is it possible for to use the bad impression that ng Chang left on everyone?”
“Many people in Tengda already know that ng Chang is working in Tengda and has ‘turned over a new leaf ‘. There were similar rumors online previously, but most people’s impression of ng Chang was still at the beginning of the cold-faced lady.”
“Everyone thinks that he is still the person who has no bottom line and would do anything for popularity.”
“Then, if everyone knows that this publicity plan was actually made by ng Chang and Slow Movent Studio has beco partners with ng Chang, they will naturally have misgivings about the entire publicity plan and even the product itself!”
If the two worked together, the more famous side would ultimately influence the less famous side.
If Tengda Corporation worked with ng Chang, everyone would think that ng Chang had turned over a new leaf.
However, Slow Movent Studio was a newly established company that was not very famous at all. If they worked with ng Chang, everyone would only think that this company was colluding with ng Chang and colluding with him.
Making use of ng Chang’s stereotype on everyone indeed increased the chances of this plan succeeding.
As for whether ng Chang was willing...
What was there to be unhappy about? This was his original style. What’s more, he had to be happy even if he was unhappy.
Pei Qian checked his plan from beginning to end.
It was not perfect but it was the best plan that could be used at the mont. If this plan failed again...
Then, he would fail. Pei Qian had no choice.
The outco of failure would be nothing more than ng Chang insisting on quitting. He would think of other ways when the ti ca. In any case, his debt was still in his hands. There would always be a way to arrange everything for him.
Since the mission had been decided, he had to hurry up and execute the first step: to clear his relationship with Slow Movent Studio.
Tengda Corporation’s announcent would be the most direct and effective thod.
However, he had to consider the timing of this announcent.
If he made such a statent without any reason, it would arouse the suspicion of gars.
Why did you announce your relationship with Slow Movent Studio when no one was paying attention to it? Oh, just as well, take the opportunity to understand Slow Movent Studio!
That would be the end.
Thus, this operation had to be coordinated with soone.
He wanted to create a miniaturized version of the ga to test the effect.
He would hire fake reviewers to boast that Tengda’s new ga, ‘Animal Island’, was about to be released. The system would reimburse such positive praise, and he could do as he pleased.
Of course, he could not go overboard. He had to know when to stop.
After bragging for two days and getting slightly more popular, he imdiately arranged for Tengda’s official statent: Tengda’s official platform had not developed the ga ‘Animal Island’. Tengda Corporation and Slow Movent Studio were investing in it.
It might be true but it would give gars the illusion that Slow Movent Studio was trying hard to ride on Tengda Corporation’s popularity while Tengda Corporation took the ti to release a statent to cut ties.
That way, not only could it reduce everyone’s expectations, but it could also affect Slow Movent Studio’s first impression in everyone’s hearts!
Yes, it seed promising!
He had to think of a way to draw a clear line. At the sa ti, from next Monday onwards, he would arrange for ng Chang to film the promotional video of the VR glasses. He would definitely hoodwink the players.
He asked ng Chang to post a ssage on his Weibo saying that he was working with Slow Movent Studio to be in charge of the publicity video before the promotional video was released.
After the promotional video was released, everyone would naturally think that this was another project that would not be able to deliver because of their stereotypes of ng Chang.
Yes, it was perfect!
The more Pei Qian thought about it, the more appropriate it seed. It was Friday. He had to hurry up and arrange the preparatory work. Next month was the real challenge!
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