Losing Money to Be a Chapter 906 - “Coming Out Of The Cocoon Without Becoming A B

Chapter 906: “Coming Out Of The Cocoon Without Becoming A Butterfly”

ng Chang actually did not know much about E-Sports because it was a new industry and he was not too interested in it after all.

He did not watch E-Sports competitions or play related gas.

However, ng Chang was smart. He could look up information from various aspects in areas he did not understand.

E-Sports was a new industry that was filled with controversy from the beginning. There were many hot topics on the internet. It was extrely easy to find so dirt.

He did not have to understand it too deeply. After all, he only wanted to shoot an E-Sports promotional video.

It was just like shooting a promotional video for a racing car. There was no need for him to really run the racing track and understand the specifications of the car, right?

Thus, ng Chang spent so ti looking for so information online and collecting so material.

What surprised him was that Tengda’s Fei Huang Workspace had even produced a docuntary about the e-sports industry previously. At that ti, it had caused quite a good response.

The docuntary was called ‘Coming Out of the Cocoon as a Butterfly’. It mainly talked about the journey of a professional player who played Counter Strike.

He trained for at least 14 hours a day and rarely saw his friends and family. There were almost no holidays... His father locked him at ho when he decided to play professionally. He was the one who kicked the door open and ran to Shanghai to start his career.

All in all, there was one thing that stood out: Hardship.

The entire docuntary was very realistic, including interviews by the relevant personnel, the training base, and the actual scenes of the professional players’ hotown. All the details were there.

ng Chang believed in Fei Huang Workspace’s professionalism. This docuntary was definitely realistic and the audience’s feedback proved that.

“Very good, this docuntary saved

a lot of trouble.”

“I don’t have to spend a few more weeks on field research with such a film that allows

to understand the E-Sports industry better.”

The Advertisent and marketing departnt had a lot of funds and was fully supportive of field inspection but ng Chang was not interested in that.

It had nothing to do with him no matter how much money the departnt had!

He just wanted to finish this publicity project as soon as possible and get his commission. He did not care about anything else.

The docuntary was fild in June 2010, about a year and a half ago.

ng Chang felt that the E-Sports industry’s environnt and ecology would not undergo any outrageous changes in just a year and a half, right?

After reading the relevant information, ng Chang quickly locked onto the few key “black spots” of this publicity.

The current E-Sports industry was still in a state of chaos. For example, there were competitors’ salary disputes, clubs squeezing players, treatnt of bottom tier players were too bad, and there was basically no good way out after entering the industry with difficulty. These were all objective problems.

He could easily find similar news.

However, he didn’t find much negative news about GPL. That made ng Chang feel a little pity that he couldn’t include it in the film.

However, on further thought, this was normal. GPL involved too much capital. Even a big company like Shenhua Corporation had entered. Every sponsor was richer than the other. How could they let these negative news leak out and spread like wildfire on the internet?

They must have been removed by public relations.

However, this did not affect ng Chang’s performance. In any case, the E-Sports industry was similar. Even if the GPL was done well, it should not be able to fundantally change the characteristics of this industry fundantally.

After much consideration, ng Chang found a perfect entry point among these key “black spots”.

In the past, the promotional videos of the E-Sports industry had basically focused on the top of the pyramid. That was the small group of people who had won the world championship and achieved success.

For example, Coming Out of the Cocoon as a Butterfly was a forr professional gar who won the world championship in Counter Strike. Recently, there were also dia outlets hoping to shoot a docuntary for FV Club to introduce the process of them winning the IOI global finals.

The content was easy to imagine: First, introduce the poor background of these professional players, how incomprehensible their families were when they chose to play E-Sports, how hardworking they were in pursuing their dreams, and what achievents they achieved in the end...

These were all basic tactics.

On the other hand, ng Chang wanted to do the opposite. He did not want to film the small group of people at the top of the pyramid. Instead, he wanted to film those professional players who had poor results and were unknown. He wanted to film those internet addicts who had dreams of being a professional but could not enter the industry!

These people’s lives could be said to be very tragic.

He could find many similar reports searching online.

Many professional players had very low salaries when they entered the industry. They were happy if they could afford their als. The training environnt was also very bad. It might be called a training base, but it was actually a large internet cafe.

ng Chang also found so photos of veteran clubs like H4 online. The living environnt of the players was really not flattering.

What’s more, this was only a small group of people who could beco professional players. What about those who could not beco professional players?

It was said that the college entrance examination was like a huge army crossing a single wooden bridge. However, the E-Sports road was scarier than the college entrance examination because there were too few people needed in the entire industry.

ng Chang had a rough idea and quickly wrote a general outline at that thought.

The other promotional videos were all about the successful stories of the teenager chasing his dreams. However, ng Chang’s promotional video was about the failure of the teenager chasing his dreams!

...

The protagonist of the promotional video was a young man.

The first scene was him playing GOG with high concentration in a dark internet cafe. In the ga, the enemy had already arrived. He operated crazily and fought the enemy on his own high ground. However, he was instantly killed by the opponent’s skills after a flashy operation. The bright red words ‘failure’ appeared on the screen.

The young man felt defeated. He took off his earphones and looked at the word ‘failure’ silently.

However, the young man mustered his courage and prepared to win right on the heels of the next ga.

At that mont, a middle-aged man stood behind him and pulled him up from his seat.

“Dad?” The young man looked stunned.

The middle-aged man’s face was ashen as he dragged him ho.

In the second scene, the young man was dragged ho by his father. Their conditions were not too good from the environnt at ho.

The father and son burst into an intense argunt. His father was so angry that his face turned red. He picked up a feather duster from the side and was about to hit him.

The young man was so angry that he shouted. “Kill !”

However, his father raised his hand and slamd the feather duster onto the ground. Then, he knelt down with a thud.

“I’m begging you, alright? Go back to school and study hard. Don’t play gas anymore...”

The young man did not say anything. He returned to his room and closed the door with a bang.

In the third scene, the young man ca to the big city alone with a few hundred yuan that he had stolen from his family. He went to several clubs for training.

However, these clubs rejected him one after another. One of the managers said very sincerely. “I’m sorry, your strength cannot et our club’s requirents. The E-Sports path might not be suitable for you. I suggest you reconsider.”

The young man was sleeping on a bench in the park. He looked at the starry sky with a determined expression.

In the fourth scene, there was finally a club that was willing to take him in as a budding player. He did not have a salary, but they took care of his food and accommodation. The young man was very happy. He trained hard every day and watched the main players play training competitions and discuss tactics. He was silently envious. He hoped that he could be like them one day and play competitions and win the championship.

In the fifth scene, the young man went on stage as a substitute for the first ti. However, he did not perform well and was the point of failure. Information about him being killed kept appearing on the screen.

After the competition, he took the initiative to apologize to the manager, but the manager did not say anything. It was just that from then on, he did not get any chance to play.

Just like that, he waited by the water dispenser as his teammates changed wave after wave.

Finally, the manager found him and told him to find another path in life.

In the sixth scene, the desperate young man returned ho. He thought that his father would beat him up in a rage, but his father did not say anything. He only quietly prepared the food and said that he would think of a way to find a job for him through connections the next day.

In the seventh scene, the young man was moving bricks on a construction site under the scorching sun.

His father ca all the way here to deliver water and food. His heart ached. The young man wiped his sweat with his dirty hands and smiled, saying that he was not tired.

However, he looked at his father’s back as his father left. For so reason, he recalled the scenes in class and tears flowed down his cheeks.

Those days that he did not cherish would never co back.

...

After writing the outline of the story, ng Chang checked it from beginning to end and was very satisfied.

This was called high-end reverse marketing.

It would definitely not work if ng Chang forcefully fabricated facts and fild so content that sared the E-Sports industry because such behavior was prohibited in the agreent he signed with Boss Pei.

However, what he was filming now was all real!

These scenes should have played out many tis across the country.

Moreover, ng Chang was very restrained.

Unlike many traditional dia outlets, he did not mix E-Sports and gaming as one, nor did he turn gaming into an “internet addiction” or young gars who liked gaming into a sick state.

He had only wanted to objectively film the hardships of the E-Sports industry.

The young man’s father did not beat and scold him like his other parents did. He was very good to the young man. That kneeling scene would cause extre heartache.

The young man’s stubbornness ultimately led him to realize that his father was right.

There were so many people who liked to play gas. Only a small portion of them could be chosen by the club to beco professional players. Among this group of people, only a small portion could beco the main force and obtain the opportunity to play. Among the main players, only a small portion could beco a celebrity player and be known by the audience. Among the celebrity players, only a small portion could win the competition championship and gain both fa and fortune.

In other words, the entire E-Sports Road was like a huge filter. Only one in ten thousand people could survive at every stage.

What would happen to those who were eliminated?

Just as the video had shown, they had chosen the wrong path. The most precious years of their lives had been wasted.

Of course, ng Chang’s intention was not to discriminate against construction sites carrying bricks.

As long as they could feed themselves and support themselves, there was no distinction between classes.

What ng Chang wanted to express was that while they were both professionals, so chose voluntarily it and so accepted passively. After failing to walk the E-Sports path, voluntarily choosing a profession basically beca an impossibility and he could only be accepted passively.

How miserable!

Moreover, ng Chang would also give the audience sufficient hints in so details. For example, when filming the club’s training scene, they had to film the club’s conditions, including accommodation, als, and so on.

No eSports Club would be happy to film it as this scene was equivalent to publicizing their family’s disgrace.

However, that did not matter. He just had to set up a setting based on the information he had found online.

The ga graphics in the promotional video would all be from GOG because they did not have the copyrights of the other gas. Only GOG’s graphics could be used freely.

What’s more, using GOG’s graphics could also create an AOE effect on GPL. It was killing two birds with one stone!

After carefully revising the outline of the promotional video a few tis, ng Chang stood up confidently and said to his colleagues who were slacking, watching dramas, playing gas, and sleeping. “Everyone, put down what you have on hand and co back to life!”

Everyone imdiately stopped what they were doing and looked over.

ng Chang explained the new promotional video in detail.

“This film is called ‘Coming Out of the Cocoon Without Becoming A Butterfly’.”

The reason why it was called “Coming Out of the Cocoon Without Becoming A Butterfly” was mainly to have a corresponding effect with the docuntary “Coming Out of the Cocoon As a Butterfly”. It reminded all young people who wanted to walk the E-Sports path: You might not necessarily break out of the cocoon and beco a butterfly, you might beco trapped in your own cocoon.

Whether one could beco a butterfly or not depended on whether one was a butterfly or just a caterpillar.

“What do you think, everyone?” ng Chang looked around at everyone.

On the surface, he wanted to ask for everyone’s opinions. In fact, ng Chang had already thought about it. Even if soone objected, he would definitely continue with this plan.

However, no one raised any objections.

“Not bad, no objections!”

“I’ll start perfecting the details now.”

“I’ll look for the venue and choose the actors.”

The entire advertising and marketing departnt underwent a 180-degree turn in an instant. Previously, everyone was like a flock of sheep scattered on the green grass plains. At ng Chang’s command, these sheep imdiately had a formation and began to take proper steps!

ng Chang still felt a little uncomfortable even though he had experienced sothing similar once.

In his opinion, these colleagues presented two completely different characteristics at the sa ti.

The people he had interacted with in the past could often be categorized into two types: workaholics and slackers.

The forr was serious and responsible for their work, but they would never be able to finish the work on hand. One would definitely not be able to see them slacking during working hours. The other type of slacking monsters would seize all the ti possible to slack. Even if they were given tasks, they would take a long ti to complete them without any efficiency.

However, the colleagues in the advertising and marketing departnt were not workaholics or slackers. If you said they were hardworking but, they played gas and slept when they were not working. They would never take the initiative to look for work. If you said they were lazy, but they were extrely efficient when they were really working.

However, ng Chang did not have much objection.

These people were very efficient. They could quickly complete their tasks which would ensure that he would get a high commission. At the sa ti, they would not have any doubts about his plans. No matter how one thought about it, they were perfect subordinates.

At that thought, ng Chang stopped harping on this matter and continued to look forward to his commission this month.

There was a wave of reverse publicity on Bunny Tail Live-Stream, and another wave of reverse publicity on GPL’s side. Wouldn’t the commission be directly maxed out if the two effects were stacked together?

The publicity plan for Tengda’s physical industry might have been a small failure at the beginning but the high commissions would be his in the latter two proposals!

ng Chang could not wait.