Chapter 893: Fitness Battle
February 15th, Wednesday...
Chang You, Guo Licheng, Wang Xiaobin, and Little Jiang ford a “fitness equipnt developnt team” in the conference room of Otto Technologies.
The eting today was partly to hand over to the next person-in-charge of Otto Technologies and also to further determine the product and ga design form.
Chang You had won the best employee award, so he had to leave Otto Technologies.
Chang You might have taken advantage of the loophole and could continue to influence the developnt of Otto Technologies, but rules were the rules. He had to give up his position as the person-in-charge.
Chang You looked at Guo Licheng and Wang Xiaobin. “As everyone knows, the person-in-charge of Otto Technologies from now on will be Jiang Yuan. Everyone has t him before, so I won’t introduce him.”
“Of course, you can call
if you need
at any ti.”
Jiang Yuan nodded and said cautiously, “Everyone, just call
Little Jiang. I don’t have much experience, so I’ll have to trouble everyone to take care of
in the future.”
Chang You: “Little Jiang is a little nervous. He even declined a few tis. Obviously, he’s not very confident. Please help him out in the future.”
Wang Xiaobin smiled at Jiang Yuan. “It’s alright. I was just as nervous as you when I was the person-in-charge. I was afraid that I wouldn’t be able to do well.”
“However, there is a magical thing in Tengda. Everyone would be encouraged by the Tengda spirit no matter who was chosen to be the person-in-charge and would definitely be able to do a good job. I was afraid that I would not be able to do it well at first. However, Boss Pei kept giving
projects and trained . Thus, I slowly got better.”
“What’s more, since Boss Chang chose you, it must an that you have the potential. You will be able to perform as long as you get the stage to. What’s more, we can back you up even if sothing happens.”
Jiang Yuan was very touched. “Thank you, Brother Wang.”
In fact, he had just received this news two days ago. He felt... quite sudden and lost.
The next person-in-charge of Otto Technologies had to be decided by Chang You even though he had to give up the position.
Jiang Yuan was filled with fear and trepidation when he found out that Chang You had chosen him in the end. However, Chang You was only changing departnts. He could still consult Chang You if he had any questions. Secondly, the change of person-in-charge of Tengda’s departnt had always been so casual. It seed like nothing had gone wrong until now. On the contrary, it had been very successful. Thus, Jiang Yuan did not feel conflicted anymore. He calmly accepted the fact that it fell into his lap.
He felt much more at ease with everyone so supportive of him.
Chang You looked at Jiang Yuan. “You’re the person-in-charge now. You’ll be the host of this eting.”
Jiang Yuan nodded. “Alright, I’ll briefly explain the design plan for the smart fitness drying rack. Then, our focus today is to discuss the ga plan with the equipnt.”
Wang Xiaobin nodded. He had already written his ga design draft.
Jiang Yuan distributed the first design draft of the Intelligent Fitness drying rack to everyone before introducing it.
“We made slight adjustnts to the previous design plan mainly in terms of safety and so details after we discussed it repeatedly with the factory. However, the changes were not huge.”
“There was also so controversy during our internal discussions. I think we need to clarify the market positioning of this machine.”
“Dostic fitness equipnt itself is a niche market. The Chinese don’t have fitness habits to begin with. This equipnt is expensive and takes up a lot of space. This is a natural disadvantage. It’s difficult to turn the situation around with just the products.”
“It is unrealistic to expect to sell this equipnt to millions of people.”
“We actually only have two choices: either make a small, unproductive, light, and cheap equipnt, or make an expensive, bulky, but professional equipnt.”
“The forr might be easy to make and sell, but it would definitely not have a good fitness effect. It would also be difficult to distinguish it from the existing equipnt in the market.”
“That’s why we chose the latter. Even though it will be expensive and takes up space, we have to ensure its fitness effect as much as possible.Our reputation and fa can be built up as long as the fitness effect is good. Then, our products can be sold from the gym to ordinary households. There’s still room for profit.”
“Our product is not competing with cheap equipnt such as yoga mats or abdominal wheels. Instead, we are targeting to compete with large-scale fitness equipnt.
“Those who did not intend to buy would not have bought it in the first place. We don’t have to bother about people other than our target users. We just have to satisfy the custors who have urgent fitness needs and are more likely to persevere.”
“Therefore, there are two key points to our product:
“First, how can we compete for market share from other large-scale fitness equipnt?”
“Our equipnt would definitely have a premium on price compared to these fitness equipnt, because we added smart modules, have the ga’s developnt costs, and carried out unique designs. The first problem we need to solve is how to make professional users accept this premium.”
“Second, after professional users accept us, how should we ‘breakthrough’ and get ordinary users without fitness habits to buy our products?”
Everyone nodded as they listened.
Intelligent fitness drying rack was actually a professional composite fitness equipnt. It would be interesting to match it with gas.
Its target custors could be divided into two types: the first type was professional users with strong fitness requirents. They might have already considered buying large-scale fitness equipnt, so how should they persuade them to pay more to buy the smart fitness drying rack?
The second type would be ordinary users with certain fitness requirents, but they found it difficult to make up their minds to buy this large equipnt. How to dispel their worries and make them buy this large equipnt was also a very important question.
Jiang Yuan continued, “I think the key to breaking out of this situation lies in fun.”
“People are lazy when it cos to learning and fitness. The biggest problem is not skills or physical conditions, but willpower and perseverance.”
“We want to guide custors to focus more on fitness through fun to achieve a better fitness effect. Our product’s reputation would explode as long as most of the first batch of users persevere and achieve fitness effect. Then, we can continue to spread to the masses through publicity.”
“Just like how Deposit Fitness began.”
Guo Licheng nodded.
The key to the success of Deposit Fitness was that it was indeed more effective than other gyms.
Of course, there were prerequisites for this effect: screening most custors who could not persevere, forcing users to stick to training ti, and tying up with healthy als.
After solving the problem of ‘perseverance’, people who did not know how to exercise would be able to achieve results.
Jiang Yuan looked at Wang Xiaobin. “Brother Wang, it would depend mainly on whether the ga is fun or not. Whether this product succeeds or not depends on you.”
Wang Xiaobin nodded and distributed the ga design plan to everyone.
“This is the design concept manuscript that I wrote for the ga. It is only a frawork and many details have not been perfected, but the direction is very clear.”
“I’ll talk while you guys read. You can ask any questions you want.”
Wang Xiaobin paused for a mont and continued, “The ga’s na this ti is’ Fitness Battle’. There’s nothing much to say about the na. It’s easy to understand, easy to rember, and easy to spread.”
“The important thing is the specific design inside.”
“First, it is a mobile ga from its genre. At the sa ti, it supports cell phone screen projection.”
“This ga is ant to be used with a set of equipnt. We can’t possibly put a display screen on the equipnt to sell it. That would make it difficult to sell.”
“If you make it into a mobile ga, you can choose the equipnt that you want to display based on your actual situation. If you feel that there’s no need to spend more money, you can use a cell phone or a tablet computer. If you want to have a better experience, you can specially buy a monitor that costs a few hundred yuan or a one or two thousand yuan television.”
“This mobile ga can be directly tied to Tengda Life App, and can be linked to the data of Deposit Fitness. It can also recomnd players to purchase Fish-Catching Take-Out’s fitness als to achieve better training effects.”
“The focus is on the specific design of the ga.”
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