Chapter 723: “Cold-Faced Lady”
November 8th, Tuesday...
ng Chang arrived below the office of Dream Realization Ventures and tidied up his appearance.
The weather was a little cold. ng Chang was wearing a fitting casual suit with a single colored T-shirt underneath, jeans, and sneakers.
He did not have a shirt nor tie. The most comrcial thing he had on him was a watch, and this watch was not an expensive chanical watch. It was extrely simple.
His hair and his mustache had been trimd. He looked neither old nor frivolous.
ng Chang was very satisfied with his current image.
All of which had obviously been carefully prepared.
The wave of mobile internet was rising rapidly which affected internet entrepreneurs not only in terms of ideas but also in terms of appearance.
The big shots who were in this industry were no longer in suits and leather shoes now. All of them were basically wearing single colored t-shirts and jeans. Their hairstyles were basically straight or round, and they looked as neat as they could.
In the eyes of investors, you would be a slovenly veteran industry insider with rich Internet experience, and in the eyes of users and bystanders, you are a down-to-earth CEO.
Of course, the so-called down-to-earth and slovenly look was just an illusion that had been ticulously created. In fact, the haircut cost more than a whole set of haircuts and hair styling and also done more frequently than girls.
Generally speaking, one should not have a mustache in the standard set of T-shirts, jeans and sneakers. That was because a mustache might give an old-fashioned and conservative impression to investors. It would not be enough for them to associate with the internet.
However, ng Chang had no other choice. He was young and naturally looked younger. If he didn’t have a mustache, he would look like a university student or even a high school student. It would be very difficult for investors to trust him.
If ng Chang could replace his mustache with a few deep wrinkles on his face, especially the wrinkles at the corners of his eyes and the wrinkles at the corners of his mouth, he would definitely look the part. Unfortunately, he would not be able to change that.
He could trim his mustache to make up for his lack of ‘maturity’ in his image.
In short, his appearance was a detail that affected his first impression.
On the other hand, the other party’s first impression often ant that the scam, oh no, the investnt would be successful.
ng Chang was filled with confidence and anticipation for today’s interview.
He had long heard that Boss Pei created Dream Realization Ventures to help others fulfill their dreams.
There was an excess of dreams to ng Cheng.
He firmly believed that as long as he could talk to Boss Pei face-to-face, he would be able to persuade Boss Pei to invest in him in just ten minutes!
He checked his watch, it was nearly ti and ng Chang walked towards Dream Realization Ventures proudly.
...
In the conference room of Dream Realization Ventures...
He Desheng sat on the sofa and sipped his tea while watching ng Chang explain the powerpoint.
He Desheng had a good first impression of ng Chang.
He was considered handso, dignified, and neatly dressed. He looked energetic, like soone who could make it big.
The mustache looked a little strange at first. However, he got used to it after looking at it for a long ti. It even beca a characteristic of his personality.
What’s more, in the past, many people had co to look for investnts. So brought resus, so with Letter of Intent for investnts and so brought samples of products. However, there were not many people who brought their own powerpoints.
The effect would definitely be the best if it was explained through powerpoint.
What’s more, ng Chang’s powerpoint was definitely top-notch. It was not flashy, frivolous, old-fashioned, nor conservative. All sorts of elents, color blocks, layouts, graphs, and the like were done perfectly. Anything extra would make it ssy and ugly.
He Desheng even felt that ng Chang could easily earn tens of thousands of yuan a month even if he were to specialize in creating powerpoints.
What’s more, ng Chang was very eloquent. He spoke at a moderate pace and fluently. He had a perfect grasp of rhythm and content.
He Desheng felt very comfortable just watching ng Chang speak so confidently.
The first half of the powerpoint was mainly ng Chang introducing his personal experience.
So people said that investnt was in businesses and concepts, but it was investing more in the people.
Whether a company could succeed or not depended on the boss of the company.
ng Chang naturally knew this as well, so the first half of the powerpoint was mainly used to introduce himself.
ng Chang, 29 years old, went overseas to study in famous schools after graduating from university.
He had worked in first-tier huge internet companies both dostically and overseas. What’s more, he had worked in the user experience departnt and marketing departnt. While it was hard to say how much of the success was due to him, his resu was impeccable.
What’s more, many people who had worked with him before had already beco high-level executives of Internet companies. While they did not seem to be of much use at first glance, they were undoubtedly hinting that he had the connections.
In short, this part emphasized ‘I am a capable and reliable person’.
Soon, he finished the first half of the PowerPoint presentation.
ng Chang smiled at He Desheng. “Boss He, do you have any questions?”
He was actually a little nervous even though he was smiling.
He was really afraid that He Desheng would ask him about so details in his resu. For example, how he entered a famous school, how he studied overseas, how he entered these internet companies, and why he left.
If these questions were asked in detail, it might lead to awkward situations.
He Desheng sipped his tea. “No, continue.”
ng Chang could not help but smile.
As expected, he did not pursue the questions.
This was the best situation that ng Chang had predicted.
ng Chang wasn’t sure if He Desheng really didn’t see through his education and work experience or if he was pretending not to.
ng Chang felt that it was most likely the forr.
However, this was good news because it ant that Boss He was like many other investors. He only cared about the authenticity and results and did not care about the specific process.
The investors would not mind even if there was a slight elent of trickery in this because it would prove that ng Chang was smart and good at thinking of solutions.
Indeed, He Desheng did have so doubts about ng Chang’s resu and did not ask further.
However, the reason was not the sa as what ng Chang thought.
In fact, not only was He Desheng not concerned about how ng Chang obtained his resu, but he was also not concerned about the resu itself.
That was because He Desheng had seen how Boss Pei invested. He had even dared to invest in a ‘great inventor’ like Zhang Wang and succeeded. This made He Desheng realize that Boss Pei did not care about sothing as superficial as education.
He did not need to care since Boss Pei did not care about it either.
He Desheng’s current task was not to help Boss Pei invest, but to help Boss Pei vet through.
As long as they conford to the rules, he would not ask any questions.
On the other hand, ng Chang thought that he had won over He Desheng and was gloating to himself.
Next, he entered the second half of the PowerPoint, which was the project that ng Chang wanted to start up.
ng Chang felt that as long as Boss He was satisfied with this segnt, Boss He would definitely report it to Boss Pei. If he explained it to Boss Pei, he might be able to get a ten million yuan investnt on the spot!
Then, he could look for other investors to invest in the company. Wouldn’t it be easy for the company’s market value to exceed a hundred million yuan?
ng Chang continued.
“Boss He, the na of my entrepreneurship project is—Cold-Faced Lady!”
On the PowerPoint, the brand ‘Cold-Faced Lady’ logo appeared. It was squarish, like a seal. The characters were in traditional chinese but its font was not in small seal script or regular script. Instead, it was an elegant flowery character with beautiful patterns as embellishnts.
It was just like ng Chang. He was neither too flashy nor too old-fashioned which gave a pretty good first impression.
ng Chang continued, “Simply put, Cold-Faced Lady will be an internet roasted cold noodles brand!”
“How did this concept co about? Actually, it originated from my thinking about the internet business model over the years.
“The most important part of Internet thinking is cross-border thinking. When two seemingly unrelated things are linked together, an unprecedented business opportunity would burst out. This ability is what most people lack.”
“I used to work in the marketing departnt. At that ti, my boss, who was also the president of the marketing departnt, was a big shot who emphasized ‘cross-border thinking’. He was originally a famous host, and later beca the president of the creative brand and the marketing departnt. All of them achieved brilliant results.
“Therefore, in the age of the Internet, entrepreneurs must also be the discoverers of new business models, multifaceted people who dare to cross over!
“My experience in the marketing departnt allowed
to see many cases of ‘cross-border success’, especially the internet and catering model. It’s definitely a hot topic now!”
“Why did I combine the internet and the roasted cold noodles? Next is my detailed analysis of the current market environnt and prospects.”
“First of all, the current dostic food and beverage market is facing a serious test. Apart from a few high-end restaurants that are thriving, most of them are dying. On the other hand, the mass food and beverage is gradually moving forward and becoming mainstream. Fast food and snack brands are welcoming an unprecedented opportunity.”
“We all know that high-end food and beverages are very difficult to make.”
“That’s because high-end restaurants have too strict requirents for chefs, ingredients, and other details. It’s impossible to mass produce them, and its high price naturally dissuades most of the cash-strapped consurs.”
“Tengda Corporation, which owns the naless restaurant and Fish-Catching Take-Out, should know this better than I do.”
“Therefore, consurs are more inclined to the ‘small but beautiful’ food and beverage brands. For this, they are willing to pay a certain premium.”
“For catering companies, the most profitable way is to open branches. The premise of opening branches is that they have formulas and can be mass-produced.”
“This is the current state of the dostic food and beverage market.”
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