Losing Money to Be a Chapter 213 - Just as Boss Pei had Expected!

Chapter 213 Just as Boss Pei had Expected!

Pei Qian waited for a few minutes. Lin Wan had not sent any questions. This ant that the problem had been resolved. In fact, Pei Qian knew that the advertising plan he had sent them was the most effective advertising thod for traditional web-based gas.

He could not say that the quality-price ratio was the highest, but it was quite effective.

For web-based gas, advertising thods with the best quality-price ratio required directly copying other gas’ materials or creating strange, humorous videos. All in all, their aim was to get as many clicks as possible.

Take ‘I keep showering, where is the world of oil’ for example[1].

However, doing so was illegal. One could not use others’ art resources at will, or they would surely be sued.

Pei Qian would not do anything illegal. Thus, he had no choice but to hire movie stars.

Traditional web-based gas mainly targeted middle-aged players who were rich and successful like owners of private companies or coal bosses. These people loved watching Hong Kong celebrities. At the sa ti, they did not have high expectations for ga graphics and had plenty of cash. They also liked the feeling of having followers in gas.

Thus, filming advertisents targeted at people like that would be good.

He chose Hong Kong celebrities to appear more attractive and warm to the target audience. At the sa ti, he made the language simple so that the rits of this ga would be obvious to the target audience.

These included the ability to earn money from selling equipnt, deal freely, fight in wars, and the like. All of these were characteristics that were popular to web-based ga players.

If one could list all of these rits in the advertisent, it would be simple and effective. The advertisent would also brainwash viewers effectively. It would make the money spent worth it.

Since that was the case, why would Pei Qian want to film the advertisent in this manner?

The reason was simple. The target audience was wrong, and the effect would be useless!

This advertising thod was ant to attract players of traditional web-based gas. Ordinary players would despise these thods.

It was the sa logic with the na ‘Bloody Battle Song: The Powerful Version’.

This way, while Pei Qian spent money on advertising that would effectively draw people in, the people who would be drawn in would be players of traditional web-based gas.

These people did not care about ga graphics. Instead, they only wanted to use cash to slaughter as many people as they could, buy as many loyal followers as they could, and enjoy feeling like the moon among stars.

Yet, what was ‘Bloody Battle Song: The Powerful Version’ about?

There were almost no paywalls, people could only purchase strength potions, and only lucky ones selected by the ‘Chosen One’ system would be allowed to slaughter everyone else.

They even changed the ga’s form-from a traditional browser ga to a mini-clientjust to improve the ga’s graphics.

In other words, these people would have to download the mini-client to play the ga. They could no longer access it from the browser and play whenever they wanted to. The computers that they used in the office might not have this ga installed either. Yet, they might not even notice the improvents in graphics.

When they find out that this was not the ga they were looking for, they would curse under their breaths and run as fast as they could.

Could this ga succeed?

He would spend huge amounts of money hiring celebrities to film the advertisents. He would also buy advertising space on various websites. Ultimately, the advertisents would still prove ineffective, and the ga would lose players.

He would incur losses for sure!

What kind of people was Bloody Battle Song: The Powerful Version really made for?

The ga was probably targeted at students and working adults who were not rich, ordinary players who like playing traditional browser gas but could not afford to top up too much money on them, or ordinary client-side gas and mobile gas players.

However, the problem was that most of these people would probably be turned off by the ga’s na and advertisents.

They would be just like Pei Qian; even if he could recite the advertisent script backward, he would never think about trying the ga out.

Thus, there was no problem with the ga or the advertising thod per se.

However, the ga and advertisents would appeal to different groups of people. That was where the problem was!

In addition, they invested a lot in the ga to begin with. They spent a total of seven to eight million yuan on research and developnt coupled with advertisents. With a limited number of players and purchase optionseven if so people did try out the ga, they probably would not be able to recover the capital.

Pei Qian let out a long sigh. It looked like he could leave Shang Yang Gas alone for now.

The next thing to focus on was the research and developnt of Repent and be Saved.

Two days ago, Pei Qian discovered that official novels about Repent and be Saved were being uploaded onto Zhongdian Chinese Network. This gave him a good scare indeed. After being through so much, Boss Pei was now extrely cautious and wary. Any slight movent or breeze would catch his attention.

Thus, nobody could hide the official novels about Repent and be Saved on Zhongdian Chinese Network from him.

However, after reading the feedback from readers, Pei Qian relaxed considerably.

Until now, Zhongdian Chinese Network had been developing slowly. Although they had already attracted a good number of authors using their excellent full-ti rates, the contents of the library were still horrible. Thus, the rate at which people were creating new accounts was devastating.

Until now, Zhongdian Chinese Network only had over two thousand visits daily. What’s more, this included people who only visited the site out of curiosity and decided to say goodbye forever afterward.

Yet, even so, hundreds of people had read the official novel for Repent and be Saved.

This was because the novel was placed on the hopage of the website, in a particularly eye-catching position. Most people who visited the website would notice it imdiately.

However, all the comnts under the novel were negative.

“What are you writing? I don’t understand.”

“I read three chapters, and I still don’t understand who the protagonist is!”

“They’re all descriptions of the world? My head is hurting just reading this.”

“A novel of this standard made it to the hopage? What kind of rubbish website is this?”

“Repent and be Saved? What a nonsensical na! I don’t know what it’s driving at!”

“I strongly suspect that this is an insider’s publication. So many other books are much better than this, but they’re placed in much worse spots.”

“If it was written by an insider, this proves that the website would not have a future!”

Repent and be Saved was still in the research and developnt stage. There was no news about it as well. That was why they did not advertise on Zhongdian Chinese Network that this book was written for the ga, Repent and be Saved. The novel could not ride on any of Tengda Gas’ glory.

Ma Yiqun and Zhu Xingan’s intention was to upload the official novel for their own entertainnt. At the sa ti, they wanted to get feedback from potential players.

Mindless fans of Tengda might praise the designs without thinking much about it. Then, Ma Yiqun and Zhu Xingan might let the praise go to their heads and fail to maintain an objective view. This might affect subsequent plot planning endeavors.

In the end, the readers’ feedback could not be more realistic.

Pei Qian read the first two chapters of the novel and found that the readers were right to criticize it. Zhu Xingan and Ma Yiqun had not been wronged at all.

Zhu Xingan had written this novel. The others only had to raise ideas and suggestions.

Since Ma Yiqun had to run the website, he did not have ti to write novels. What’s more, he felt that he had been more deeply influenced by online literature and was more likely to digress from the topic. Thus, he handed the task to Zhu Xingan.

On the other hand, Zhu Xingan had no foundation in writing online literature. As he wrote the official novel about the ga’s world, he naturally gravitated towards the plots of foreign gas, including foreign AAA gas’ original novels, official serial publications, and the like.

Everything was very confusing and impossible to unravel.

There was no problem using his writings as the plot plan for the ga. However, they were far from deserving of being uploaded to a website for online literature.

The fact that this official novel had been placed on Zhongdian Chinese Network’s hopage also turned many readers away.

Many new readers would first click on the books displayed on the hopage upon arriving at the website. This was because they normally represented the highest standard of the books in it.

When they read the book, they discovered this was the standard.

Of course, they would leave at once and never return.

Pei Qian quietly observed all of these behind the scenes. He could not help but celebrate in his heart.

Excellent! Zhongdian Chinese Network has not let

down indeed!

Ma Yiqun-who only got thirty subscriptions for his first book-was placed together with a group of layn who had zero understanding of the world of online literature. Now, everything was going as Boss Pei had expected!

Pei Qian decided not to do anything about Repent and be Saved’s official novel being placed on Zhongdian Chinese Network’s hopage. In any case, this novel would not attract anyone’s attention for now. Instead, it worked to dissuade readers from staying on the website.

It was infinitely valuable!

[1] This was a famous, funny advertisent for a ga in China. In Mandarin, the tagline sounds like ‘I keep searching for a future with you’.