Chapter 110: Boss Pei’s Publicity thod
Translator: Atlas Studios Editor: Atlas Studios
After hearing Bao Xu’s explanation, Lu Mingliang felt very emotional and heavy. He was emotional because he felt he was taking part in a great undertaking, making a ga with historic importance… that would leave a mark in developing the dostic ga industry!
He was feeling heavy because he was even more worried about this ga’s prospects. Such a ga that did not appeal to the masses and did not curry favor with gars; could it really be successful?
Just a little carelessness could lead to a huge whammy in the gas market and to Tengda’s reputation; this was really too risky an experint!
“I never imagined that Boss Pei could have decided on such a crucial strategy while appearing jovial about it! If this ga made a loss, we would get millions of blisters on our feet; our reputation would suffer trendously!
“If it was , I would be so worried and won’t be able to sleep well, right? However, Boss Pei is as composed as usual; he indeed is soone who is set out for great things!”
Lu Mingliang carried a sense of utmost respect as he prepared to head back to his work station to continue trialing the ga.
“Right, how are you guys planning to advertise this ga?” Bao Xu suddenly thought about this issue. He wasn’t worried that Ga Designer wouldn’t do well; he was just curious!
This ti, what novel and special way would Boss Pei use to publicize his own ga?
He was really expectant!
Lu Mingliang was stunned for a while, “Errr… as for this; I haven’t asked yet. I’ll go find out now.”
…
…
Pei Qian’s office…
Lu Mingliang sneaked a glance at Boss Pei’s expression. Boss Pei did not look anxious at all! Did he no longer have any regard for life and death? Or was he brimming with confidence and had a well-thought plan?
Regardless, Lu Mingliang was very impressed!
Pei Qian was thinking.
Lu Mingliang had co to ask how Ga Designer should be publicized. Originally, Pei Qian had not thought much about it; he had even thought of not doing any publicity at all. However, after thinking about it deeper, he felt that this thinking was very wrong!
He had to look at things with a seasoned view; he couldn’t view it as a foolish undertaking!
Before The Lonely Desert Road and Ghost General had been produced, Tengda was a little-known small company. If he wanted it to lose money, not doing any publicity was a very good idea.
Now, things were different!
With Ghost General and Ocean Stronghold being so widely known and popular—even if Pei Qian did not actively publicize Ga Designer, players would definitely find out about it.
He could not hide this release from them!
Since that was the case…
Why not do so publicity?
He could even spend more money! However, how exactly to go about this required careful consideration. If he used ordinary publicity thods—if the ga beca popular, that would be bad! Hence, the best option was to spend money on publicity but not having any positive effects.
If he could get negative publicity, that would be the best.
At present, the publicity thods Pei Qian could use were just those few. Buying endorsents, comrcials, finding a spokesperson…
Pei Qian definitely would not do these.
The possibility of making money from these thods was just too high! They were very traditional publicity thods; although their effects varied, considering how refreshing Ga Designer’s art style was, it would easily catch people’s attention.
Such as many scam advertisents on the internet that used stolen video material. Or spend plenty of money to hire celebrities to promote it with awkward sounding catchphrases. Although all of this cost plenty, these sucky ads have a significant impact.
Although one of such related advertisents had only been about rearing orcs with simple animation, a crude snapshot, and rough splicing—as long as the website traffic was sufficient; any ga would be able to bring in many players!
If such a la comrcial for Ga Designer lit a spark and the ga beca popular, Pei Qian would really cry.
He could not take this risk.
Hence, Pei Qian did not intend to use similar thods; the chances of making money were too high.
He considered for a mont and said, “Let’s go to a video website and ask a content creator to publicize for us.”
“A content creator?”
Lu Mingliang was stunned. He had not thought about this. Most importantly, compared to other ways of publicity, content creators and sponsored partnerships commanded the lowest rates; the resulting effects were also the worst. Lu Mingliang did not think that Boss Pei would think about this thod.
This was the Year 2010, and many rather well-known content creators such as Qiao Liang were still finding it tough to eke out a living.
Huang Sibo’s Boss Pei’s Daily Life that had accumulated millions of views; in the end, they had at most gotten so trashy sponsored partnerships requests. No one bothered with ‘classy and custom-made’ videos.
It wasn’t that people didn’t know what was popular; the crux was content creators just did not generate the sa buzz as other publicity thods just yet. If one really had money, he could go to the video website and directly buy comrcials that would hit the mark.
When gars clicked on a gaming video and saw an advertisent right at the start, many of them might actually go and click on it imdiately; wouldn’t this achieve a better effect than sponsored partnerships?
Hence, Lu Mingliang did not manage to react for a mont.
However, he recovered and said, “I understand! Boss Pei, you an to find Huang Sibo and Director Zhu Xiaoce to do a custom-made publicity video for our ga; to use Boss Pei’s Daily Life’s popularity to aid in Ga Designer’s publicity, right?”
Pei Qian, “???”
When did I say I wanted to look for Huang Sibo and Zhu Xiaoce?! Don’t misrepresent my words!
I would definitely not ask Zhu Xiaoce and the rest to help with a custom-made video; definitely not!
That would be too much value for money.
Fei Huang Workspace was a subsidiary of Tengda. If Pei Qian gave them a hundred thousand to produce a custom-made video comrcial for Ga Designer, this hundred thousand would beco Fei Huang Workspace’s profits. A portion of that still had to be returned to Tengda!
In from the left pocket and out from the right; it was a super value discount deal. How could Pei Qian allow that?
Furthermore, Zhu Xiaoce was a genius director. Ga Designer and Boss Pei’s Daily Life’s thes actually complented each other. What if the ga gained in popularity because of this? Wouldn’t Pei Qian be losing big on two ends?
If Boss Pei’s Daily Life also beca popular together with Ga Designer, Pei Qian would really vomit blood!
Thinking of this, Pei Qian shook his head. “I’m not thinking of looking for Huang Sibo and the others. Boss Pei’s Daily Life is still at the crucial stage of building a reputation; I can’t disrupt their plans and reputation just for a comrcial for this ga.”
“I see.” Lu Mingliang nodded as he silently chided himself for not having a broader perspective.
Boss Pei was right. At present, Fei Huang Workspace needed to build up its reputation and popularity now; it shouldn’t go overboard with sponsored partnerships.
Especially since both companies’ relationship was so tight; tongues would waggle.
“In that case… shall I contact so more well-known people in the market, content creators with more fans? Lu Mingliang asked.
Pei Qian thought about it. “How about this? I’ll give you a list tomorrow as well as a wire copy and the price; you can act accordingly.”
Lu Mingliang nodded, “Alright, Boss Pei.”
Aye, Boss Pei still doesn’t believe in my abilities and is helping
as much as he can personally; I have to buck up!
Lu Mingliang was a little ashad.
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