Two days later, the executives of Lux & Co. were gathered in the eting room. It was still early in the morning, so of them even just arrived at the company.
"Are we all ready for later?" Yoona, who was sitting at the end of the table asked.
She had a confident expression on her face. Though deep inside, she was nervous as hell. This will be the first promotional activity they will release for their new collection, and she was scared to see the people's reaction over it.
For the past years, there has been a mixture of reactions every ti they released a new campaign. This was also the rare tis when she couldn't help but doubt herself.
Maybe because they really poured their months of hard work into this one, so if it wasn't perceived well by the audience, then all of their efforts would be in vain.
"Yes. I've already contacted so of the major news pages and they will make an article on this teaser as soon as it's been uploaded." Soohe, the campaign manager of the company, respectfully answered.
"Good, good," Yoona breathed out. She intertwined her cold hands as if she were praying. She was hopeful that nothing wrong would happen.
The room was filled with anticipation as the executives exchanged glances with one another. So of them were tapping their fingers nervously on the polished table.
Yoona glanced at the large screen mounted on the wall. It was currently displaying the teaser photos of Minjae. It was the pictures that they were planning to release in the next few minutes.
"Minjae's visuals are strong," Soohe comnted as she scrolled through their drafts, making sure that it was of perfection.
"Yeah, I'm not worried about that." Yoona sighed. She was more worried about how the people would like the design of their new collection.
It was she who designed most of the pieces, so it would truly be a heartbreak to see hate comnts about it.
"Is the campaign ssage checked across all platforms? Are they all the sa?"
With Yoona's question, Soohe imdiately moved the screen. As the head of this campaign, she was also double-checking everything.
"Yes," After checking it thoroughly, she answered with confidence. She was also nervous, but she couldn't help but be excited too.
When they were checking the sample images of the shoot, all of them were amazed at how astonishingly good the pictures were. No doubt that their line would really shine on this one.
"I think everything's already set," Soohe continued as she clapped her hands.
Yoona took a deep breath and glanced at her watch. It was 9:55 a.m. Just five minutes until the launch.
"I suppose we have nothing else to do but wait, then," she said with a nervous chuckle. "I feel like I'm going to throw up."
"You say that every ti," Soohe grinned before chuckling.
"But this ti, it's worse. The last ti we released sothing new years ago, we got so much backlash for being 'too bold.' Now we're going for sothing new again that inclldes simplicity, but... what if they say it's boring?"
"We're not boring," Soohe said firmly as if reassuring Yoona about it. "And besides, people's tastes change. Minjae's presence adds sothing fresh to our brand. Let's just trust the process."
Yoona nodded, her shoulders relaxing slightly.
"Alright. Make the post live at exact 10. And keep an eye on the engagent reports. I want updates every fifteen minutes."
"Yes, ma'am." Soohe imdiately pulled out her phone and sent the confirmation to the social dia team.
The executives of the company remained anxious as ti slowly passed by. With the clock hit exact 10, the teaser photos of Minjae were published on Lux & Co.'s official social dia pages.
The large screen in the eting room now displayed their Wintergram page, refreshing every few seconds to track the response.
They watched in silence, their eyes glued to the screen as the numbers started to climb.
Likes. Comnts. Shares. Everything was increasing at a rapid pace.
All of them were in disbelief.
"20,000 likes in the first ten minutes," Soohe reported, her eyes gleaming with excitent. "And over 1,000 comnts already. It's spreading fast!" She excitedly exclaid.
It wasn't the most explosive reaction they had, but it was still better than what they had expected.
Yoona's eyes widened as her heart skipped a beat.
"What are people saying?" she asked nervously
Soohe scrolled through the comnts, her fingers trembling with excitent.
"Wow, who's this new model? He's stunning!"
"The simplicity of the design is perfect. Clean, refreshing, and elegant."
"Isn't that Minjae?"
"Woah! Minjae is their face for this collection?"
"This is such a good combo!"
"W for Lux & Co. on this one."
"Minjae fits the the so well. He looks so natural and genuine."
"I NEED those pieces in my closet!"
"Lux & Co. finally nailed it! Love the new collection!"
"When will they release this?"
"Is their pre-orders?"
"The man looks so good in those clothes! I hope my boyfriend will also look like that if I buy him the clothes."
"Ahhhhh! That guy look so goodddd!"
"Raw please."
"Nice clothes."
Yoona blinked, almost in disbelief. Her hands trembled while her lips parted.
"They... They like it?" she wanted to cry.
"No, they love it," Soohe grinned, her eyes sparkling. "The engagent rate is higher than anything we've released in the past year. And it's only been a few minutes."
"It's doing good!" Hwan, the creative director of the company also exclaid out loud, feeling proud of it.
"This is nice!"
"Woah! A good reaction from the people."
"This is a good one."
The other executives uttered, clearly pleased by the results.
A wave of relief washed over Yoona.
"They're reacting positively to everything," Soohe continued. "Minjae's na is already trending online. People are asking who he is, complinting his visuals, and praising the collection's simplicity."
Yoona laughed, her earlier tension completely dissolved.
"I can't believe it. This is amazing."
"It's more than amazing," Soohe corrected her. "It's a breakthrough. We haven't had a response this good since months."
"Keep monitoring everything," Yoona instructed, her voice now brimming with energy. "Prepare so behind-the-scenes clips to post later today. And make sure our marketing partners push the articles out as planned."
"Yes," Soohe bead, her fingers already flying across her phone screen.
Yoona leaned back in her chair, her smile wide and genuine. Minjae's involvent really was a good choice. She was really thankful.
"Let's ride this montum," Yoona said. "We have sothing special here. Let's not waste it."
"Understood."
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