Chapter 385
Afternoon.
Zhang Ye and Wu Mo had an exchange over the phone.
Over the phone, Wu Mo sounded like he was about to cry. "Brother Zhang, you are my true bro. Didn't you say that this comrcial would be fine? Why is all of society cursing at it!? Just visiting any website or opening Weibo, there are only comnts cursing our company's product. Our Brain Gold is completely infamous! The editorials actually had so effect, but now, our fa and reputation is completely ruined!"
Zhang Ye smiled and said, "Rest assured CEO Wu."
"Can I really?" Wu Mo asked anxiously, "How do we carry on promoting now? There's no way of promoting it in any other way. There's also no more ti left. We can't reverse this terrible situation! You might not know. Even other health supplent companies, who are also trying to advertise during the festive period, are all laughing at us!"
Zhang Ye said, "Look at the sales."
"It's already been cursed so badly. If the sales are good, I'll cut my head off!" Wu Mo asserted.
Zhang Ye was at a loss of whether to laugh or cry as he said, "CEO Wu, it's Chinese New Year. You shouldn't say such words. Actually, I wasn't too sure this comrcial would work previously, but now, seeing so many people curse at it, I'm already 99% certain that everything will be fine. We are not afraid of being cursed. The more curses, the better!"
Wu Mo said, "Ah? Why so?"
Zhang Ye said, "I have a suggestion now. That is to continue producing the product. Produce as much as you can. Replenish the stockpiles, or you will miss out on a huge opportunity."
"Replenish so more? We already have a lot in stock." Wu Mo said.
Zhang Ye said firmly, "Believe . This is all temporary. I dare assure you that from today onwards, Brain Gold's sales will absolutely have no competition!"
Outside.
The sound of keys jingled. It must be his parents returning ho.
Zhang Ye hurriedly said, "I still have sothing on, so that will be all CEO Wu." Hanging up, he went out the bedroom and saw his parents enter the house. "You’re back so early?"
Dad took off his shoes. "It's the eve of Chinese New Year tomorrow, so we were able to get off work early today."
Mom did not look pleasant. "Why didn't you co ho yesterday?"
"Hai, I drank too much and ended up sleeping at a friend's place." Zhang Ye brushed it off with a vague statent.
The television was still on. At this mont, Brain Gold's comrcial aired once again. The sound attracted his parents' attention as they turned to give it a look.
Mom said in a speechless manner, "What sort of retarded comrcial is that!?"
Dad also said, "The quality of advertisents these days are getting lower and lower! Anything can be aired by television stations these days. Aren't they afraid of ridicule?"
Zhang Ye: "..."
Finally, the scene cut to Zhang Ye holding up Brain Gold's logo.
Mom was montarily stunned. "Son! Why did you appear in the comrcial!?"
Zhang Ye said with a wry smile, "Didn't I tell the both of you last ti? I am endorsing a health supplent company. It's this Brain Gold."
Mom was dumbfounded as she said, "You planned this comrcial?"
"Yes, it was planned by ." Zhang Ye said.
Mom could not stand for this. She imdiately began lashing out at her son. This ti, Dad stood on Mom’s side. They began nagging, saying things like how he as a host. A layman should not do comrcials or things like how producing such a crappy comrcial was scamming the health supplent company. Mom was very greedy, but was also a honest person. For her son to take so much in endorsent fees from them to produce such a comrcial, it was not worth the price of over a million. Mom also felt bad about it. There was no need to ntion Dad. Dad was a person who had worked hard for all his life. He was never covetous of small gains. He did not take a single cent from his office, so he could not accept this!
Dad reprimanded him. "You are causing them harm!"
Mom said with worry, "If their company goes bankrupt, they will definitely sue you."
Zhang Ye could not explain it to them. "Aiyah, Dad, Mom. You are overthinking it. Don't worry with how I do things. I have an idea. Right, tomorrow is the eve of Chinese New Year, I'll go out and buy so things. I need to bring it to both granny's place. I’ll be heading out." He took the opportunity to escape.
......
Supermarket.
There was a large store downstairs.
Zhang Ye wore shades and a face mask and pushed a cart in the shopping district. He began to pick things out to buy, such as fruits, cigarettes, and wine. He got a bit of everything. These things were all essential.
Suddenly, he saw Brain Gold's shelf!
There were seven or eight youths standing there, looking through it.
"This is the Brain Gold from the comrcial, right? The packaging isn't too bad."
"I also saw the comrcial. Many people on the internet were discussing this health product. It's pretty hot right now. I'll buy two boxes for my parents."
"Is this thing really effective?"
"It should be. I saw so reports on the internet saying that there's sothing very important for the brain. It needs supplents for it. It has sothing to do with mory loss while aging."
"Oh, then I should buy two boxes too."
"Why is it so expensive?"
"Good things are naturally expensive. It's only once a year anyway. We’ll buy it."
"Forget it. I'll grit my teeth and buy it. You’re right. It's just once a year. It wouldn't cause too much pain for my wallet. It's for the elders anyway."
A few people walked past and more than ten boxes of Brain Gold were removed from the shelf.
Not far away, a few people inquired with the supermarket staff.
"Big Sis, is there Brain Gold?"
"Yes, it's over there."
"Thanks!"
"This Brain Gold is selling out pretty quickly. It's almost sold out in a single afternoon. You should buy it early. I think we’ll be out of stock by night fall. It's the Chinese New Year after all, so gifting these types of things to your elders are the best. It's sothing worthy enough and has health effects."
"Alright, then I need to rush to get a few boxes!"
"If I get more, can I get a discount? My Mom heard from a neighbor that she saw so article on the internet. She specified to not give anything this year but Brain Gold."
"Oh, it currently isn't being discounted."
"Alright then. I still need to buy them, even if there are no discounts. Hai, the elders have already spoken."
As Zhang Ye pushed his cart past it, he noticed that the number of Brain Gold boxes left on the shelf numbered less than twenty. The other 90% of the space was empty, apparently bought out by others. He was not surprised. He smiled and carried on moving forward to buy his things. The health supplent industry was very intense. It was more obvious during festive seasons. What was typically most important about health supplents? Firstly, the effects. Since it had received the nation's approval, it must have so effect. Furthermore, these sort of things were not regularly bought. Commoners could not afford to eat this every day, so they were not very familiar with the effects, so what did they rely on? And what did they make their choice based on? Zhang Ye's comrcial gave an answer!
From promotions!
From planning!
The health supplent's comrcial was different from the typical daily supplent comrcial at its very core!
Everyone was cursing at it? Zhang Ye was not afraid of that at all. It was better with more of such criticisms. This was an embodint of popularity. He was afraid that when the comrcial dropped, it would not result in even the tiny ripple. That would really be hurting! Zhang Ye was in the entertainnt industry, so he knew this rationale. Wasn't popularity that resulted from being cursed at still popularity? It was too! Just like his world's Brain Platinum comrcial, wasn't that comrcial also cursed at, but in the end, what happened? Brain Platinum's sales surged! And Brain Platinum company did not change their comrcial after all these years! It was always that "I will not accept any gifts this year"! Just this line alone made everyone think that this brainless comrcial would go down the dark path of death!
But why did they dare to carry doing so? It was all from their great market sales!
Although people were cursing at it, everyone still bought the products after cursing!
Deciding if sothing had truly worked was proven by market and sales, and not the voices of people. If they listened to the so-called voices of everyone, the Brain Platinum from Zhang Ye's world would probably not have hit such a large scale.
This matter seed sowhat contradictory, and was quite strange, but that was what happened. What people said didn’t reflect what they did. As people cursed at Brain Gold's comrcial, it did not prevent them from buying a few boxes for their parents and elders.
When it ca to comrcials, it was a profound art. Zhang Ye was not a professional in advertising, and for the core concepts, he was actually only able to ambiguously understand it. He only understood what contributed to the current situation. Firstly, brainwashing. Secondly, using the festive season card. Thirdly, using the parents and elders card. In a single day, the comrcial was already so hot. Its visibility was also increasing. What was the most important when giving gifts during the holidays? It was all about giving sothing substantial, sothing healthy. The most important thing was giving face. If you gave a health supplent no one knew about, it would seem weak. With Brain Gold suddenly appearing, it imdiately took over all the chances for the health supplent market to promote their brand. Its sales naturally increased as a result! There were even children who did not know what to gift for the holidays. After seeing the comrcial, they were given an inclination and subtle hint that if a gift were to be given, it should be Brain Gold! They did not need to wrack their brains over it, allowing them to choose their gift imdiately!
Zhang Ye deliberately waited for a while. Twenty minutes later, he walked past the shelf again, and the Brain Gold here was already emptied out! There was not a single box left. It was all sold out!
Then, he saw a few supermarket staff rush over, moving boxes over. They then places boxes of Brain Gold onto the shelf. Apparently, they had just received the goods. Wu Mo's company definitely made a return!
"It sold so fast?"
"I'll have a box too!"
"It actually doesn’t look bad. I'll buy so for my Dad!"
Many people saw how well the sales were and also bought it!
......
The other supermarkets, other exclusive retailers of Brain Gold, online shops, and in various provinces and regions, such a miraculous scene was constantly repeated!
"It's sold out?"
"I just saw the comrcial and ca. Why is it out of stock already?"
"I even told my family I'll buy them gifts."
"Everyone, please wait a mont. Brain Gold is currently in short supply. We have contacted the supplier and the goods will be delivered soon. Please wait another ten minutes!"
......
In Zhang Ye's world, soone had once ntioned that for Brain Platinum to have today's scale, creating a legend of the present, it was all a result of that brainless comrcial!
In the past, Zhang Ye felt it was a bit too exaggerated.
But now, it did not seem exaggerated in any way!
Chapter 385: Completely Sold Out in the Supermarkets!
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